Page in extremis - Communication Agency - Digital

How to extend and amplify the impact of your event?

A good video captures the essence of your event, the sights, sounds, and energy. Videos allow your audience to remember an event they attended and to remember why they went there, what they learned about it, and the messages they were conveyed.

With videos, you can also turn the spotlight on parts of your event for those people who could not attend. Think of the video as a highlight that makes you wish you were there — Offering this can help increase future registrations to your next event.

But how to achieve a good video of an event? It is important to know the chronology of the event. But keep in mind that if showcasing the event chronologically helps viewers understand the course of your event, this approach often misses the main objective:  testifying to the atmosphere, energy and positive dynamics initiate from your event.

Best moments are rarely predictable, that is why there is little point in producing a tight script in advance. To give more rhythm, you can organise the flow of your video based on interviews with some VIP guests. You can ask them extra questions that you can use as a testimonial — Proceed when they have been at the event for at least a couple of hours, they will have more “real” experiences to relate.

When producing your event video, the key is capturing as much of the event as possible. Shoot as much as you can to get the best material on tape — You could even be able to use the additional footage in future videos.

After the event, there are a few things left to be done: among them post-event communications is crucial. The priority is to communicate event results and success stories. That step is particularly relevant if the event, or a similar one, will be held in the future.

Here is a short list of tasks that you could achieve:

- Include the video in your thank you email as a way to re-energize your guests — If they see themselves, they may share it on social media.

- Send it also to the rest of your guest list — Show those who were not there what they missed.

- Let everybody know that you had a great event: post the video on youtube and publish teasers on social media.

Based in Brussels, the communication agency Page in extremis can help you promote your event with impact.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

Interested in partnering with Page in extremis?

More information: http://www.inextremis.be

Brugel, the energy regulator of the Brussels-Capital region has produced a series of video capsules. Each video is an interview with an official of the control body and addresses one of the leading pillars of their work.

BRUGEL is responsible for advising public authorities of the Brussels region on the organisation and functioning of the regional energy market on the one hand, and on the other, on a general mission for the supervision and control of energy.

The capsules are posted on the Youtube channel of Brugel and are shared on social networks. They constitute an excellent introduction and an extension to the activity report of the Brussels organisation.

Brugel has entrusted the communication agency, Page in extremis with the production of the video capsules. Page in extremis has over 24 years of experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your messages into brilliant and adequate visual systems.

The use of video takes an increasing place in the arsenal of digital means of communication.
Everyone today expects information that is both compact and fun.
The video benefits from these two aspects:
- The video format is compact because it is the result of a selection of the most relevant passages during assembly.
- The video format is fun because it requires no effort from the audience. We are in a situation as comfortable as that of a viewer in his sofa.

Moreover, the video format is accessible to share on social networks.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

For more information:
https://youtu.be/EtMU_gEyOMs
www.inextremis.be

How to organise your narration within an animation? Storyboarding is essential before developing an animation.

A storyboard works like the blueprint of the architect. During the storyboarding phase, you can identify most errors related to the narration, media, and other relevant details.

Storyboarding is crucial for four mains  reasons:

1) The storyboard allows checking if the concept works.  The storyboard determines the direction the animation is going to take.

2) While creating the storyboard, you can write and test impactful punch lines and dialogues.

3) Will the action work? Storyboards contain notes that give a whole idea of how the animation would flow in its entirety.

4) For complex animations, to avoid over budget, it is better to have an approved storyboard before entering the production phase of the project.

Page in extremis has developed numerous animation for several European institutions and organisations such as the Community of European Railway and Infrastructure Companies (CER).

CER’s role is to represent the interests of its members on the EU policy-making scene, in particular, to support an improved business and regulatory environment for European railway operators and railway infrastructure companies.

CER has selected the communication agency, Page in extremis, as a partner for ensuring an active alignment between the messages developed by the Association and their visual expressions.

Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a distinct idea of who you are.

More information:
https://www.youtube.com/watch?v=xLwHlVCZov4&feature=youtu.be
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be

A few years ago, the European wine sector founded the Association “Wine in Moderation – Art de Vivre” with the mission to coordinate the European and global implementation of the “Wine in Moderation Programme".

The primary objective of the programme is to bring together the entire wine sector around one universal message that speaks to all wine consumers across borders, generations and genders regardless of where and when they consume wine.

This message is simple yet powerful and is supported by the whole wine sector: “Wine only appreciated in moderation”.

Key elements of the moderation message are communicated through targeted communication materials such as an online video.

In close collaboration with the communication team of the organisation, Page in extremis has developed the video dedicated to the essentials of the programme in several European languages.

The European Association has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the Association and their visual expressions.

Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you and your aims are.

More information:
http://www.inextremis.be