Page in extremis - Communication Agency - Digital

Nonwovens, you say?

What do running shoes, baby diapers, surgical masks, roads, and air filters all have in common?

Surprise! It’s nonwovens.

Although often hiding in plain sight, we use nonwovens both day and night, and from the moment we are born to the day that we die. Thanks to their softness, breathability, and exceptional absorption, nonwovens are today’s unsung heroes of comfort and convenience. But nonwovens aren’t just an essential material in many everyday products, they’re also at the vanguard of sustainability and innovation.

Clearly, the nonwoven sector is full of surprises – and Nonwovens, you say? intends to unveil them all.  

Nonwovens, you say? is an exciting new campaign by EDANA that puts the spotlight on the many benefits of nonwovens.

Over the next 19 months, the communication campaign will be rolling out a range of creative and fun activities that will leave you wowed. Through a dedicated website, social media platforms, videos, infographics, interviews, games, events, and much, much more, EDANA will be highlighting how:

• Nonwovens Are Everywhere: discover how nonwovens are used in many of the products we use each and every day.  
• Nonwovens Are Raising the Bar on Sustainability: learn how this commitment to sustainability has led to several significant environmental achievements.
• Nonwovens Are Defining the Future on Innovation: come see how innovation in nonwovens is opening the door to the opportunities and applications that will define the future.

The campaign is the result of an inspiring process, including EDANA—the leading global association and voice of the nonwovens and related industries, their members and the communication agency, Page in extremis.

Stay tuned by following the campaign activities at nonwovensyousay.eu

Based in Brussels, the communication agency, Page in extremis makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

Interested?

Contact us to get the conversation started: inextremis.be

Cobalt, an essential element behind many of today’s most critical applications! 

Cobalt is a technology-enabling material that is currently irreplaceable in many of today’s technologies; portable devices such as laptops and smartphones, batteries for electric vehicles, renewable energy storage systems, wind turbines, automotive safety systems, cutting tools, prosthetics, catalysts, aircraft, rockets and many more applications, could not exist without the vital contribution of cobalt.

More than just metal, cobalt enhances our quality of life and plays a vital part in building a sustainable future.

As the demand for cobalt increases, so does the exposure to supply chain risk. The complexity of the cobalt supply chain means it is exposed to multiple responsible sourcing risks. With consumers, the media, and society now well-aware of this, many companies that use cobalt are scrutinising the sustainability of their supply chains. 

For example, many automotive companies – the most significant users of cobalt – are transferring their customer’s requirements to their cobalt suppliers, requiring increased due diligence and assessment of every step of their supply chain including sourcing. 

Cobalt producers and buyers have a responsibility to give these end users the confidence that the materials they work with are responsibly sourced and produced.

Intending to establish an industry-wide cobalt supply chain risk management framework, in 2017, the Cobalt Institute entered into a partnership with RCS Global, a leading adviser on responsible sourcing of natural resources. The result of this partnership is the Cobalt Industry Responsible Assessment Framework (CIRAF).

The Cobalt Institute (CI) has a longstanding commitment to the sustainable and responsible production and use of cobalt. 

The Cobalt Institute (CI) entrusted the communication agency Page in extremis with the mission to promote its proactive approach to sustainability.

A thematic website and a social media campaign (Twitter and LinkedIn) have been elaborated in close collaboration with the communication team of the Cobalt Institute.

Digital communication campaigns offer the organisation to outline its messages and highlight its uniqueness to a specific target audience, with tailored communications, through various mediums.

One of the first steps is to define a strategy through analysis. Although the way to communicate will differ across social channels, the messages should remain consistent, address the relevant audience and stand out in the context.

Based in Brussels, the communication agency Page in extremis makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

Interested?

Contact us to get the conversation started: www.inextremis.be

Cobalt Institute: a proactive approach to sustainability

Cobalt is an essential element behind many of today’s most critical applications. More than just metal, cobalt enhances our quality of life and plays a vital part in building a sustainable future.

Cobalt is a technology-enabling material that is currently irreplaceable in many of today’s technologies; portable devices such as laptops and smartphones, batteries for electric vehicles, renewable energy storage systems, wind turbines, automotive safety systems, cutting tools, prosthetics, catalysts, aircraft, rockets and many more applications, could not exist without the vital contribution of cobalt.

As the demand for cobalt increases, so does the exposure to supply chain risk. Cobalt producers and buyers have a responsibility to give to the end-users the confidence that the materials they work with are responsibly sourced and produced.

The Cobalt Institute (CI) has a longstanding commitment to the sustainable and responsible production and use of cobalt. Intending to establish an industry-wide cobalt supply chain risk management framework, in 2017, the CI entered into a partnership with RCS Global, a leading adviser on responsible sourcing of natural resources.

The result of this partnership is the Cobalt Industry Responsible Assessment Framework (CIRAF).

CIRAF was created to help the cobalt industry be part of the solution – to take a proactive approach to answer the sustainability concerns of their customers and stakeholders. A voluntary tool available at every stage of the cobalt supply chain, CIRAF is not a standard or certification but a risk management and reporting framework to help companies reinforce their commitment to responsible production and sourcing.

The Cobalt Institute (CI) entrusted the communication agency Page in extremis with the mission to promote its proactive approach to sustainability.

A thematic website and a social media campaign (Twitter and LinkedIn) have been implemented in close collaboration with the communication team of the Cobalt Institute.

Digital communication campaigns offer the organisation to outline its messages and highlight its uniqueness to a specific target audience, with tailored communications, through various mediums.

One of the first steps is to define a strategy through analysis. Although the way to communicate will differ across social channels, the messages should remain consistent, address the relevant audience and stand out in the context.

Based in Brussels, the communication agency Page in extremis makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

Interested?

Contact us to get the conversation started: www.inextremis.be

Discover the responsible website on http://responsiblecobalt.org/

How automotive suppliers contribute to the history of the auto industry?

CLEPA60 History is an interactive animation that offers you the experience of mobility from the past to the future. The online animation allows you to discover how automotive suppliers have been contributing to the history of the auto industry.

The CLEPA60 History online experience is the result of the collaboration between the communication team of CLEPA and the creative unit of the communication agency Page in extremis.

CLEPA is the European Association of Automotive Suppliers.

The European association represents over 3.000 companies supplying state-of-the-art components and innovative technology for safe, smart and sustainable mobility.

This year, CLEPA has turned 60 years and will celebrate automotive excellence past, present and future with a landmark event on industry and mobility of the years to come.

This event will gather leading policymakers and top industry executives as well as include an eye-opening display of technology solutions that are shaping the future of mobility.

Located in Brussels, Page in extremis is a communication partner that help you develop your communication campaigns by integrating events, online platforms, publications and social media development.

More information:

http://www.inextremis.be

Discover https://clepa-history.eu/ and join us on this journey!

How to combine both a strategic and practical approach to social media?

Any social media strategy is an integral part of all communication strategy and therefore needs to be embedded in any global strategy of development.

Each organisation needs to set social media goals that support its broader objectives as an organisation.  They also need to consider how they represent their brand in social channels and demonstrates their brand purpose.

To align your social media strategy with your overarching organisational development strategy, you need to answer some crucial questions:
- Who your core audience is?
- where they engage in social media?
- how and what they use it for?
- and how social media is integrated into their working journey as well as how you might fit into it as a brand?

With social media, you can ensure that your brand has a presence precisely where your audience spends a part of their time.

Social media enables a brand to get closer to its audience by providing unique and essential insights into their behaviour, their views, and how they feel about you.
By using sophisticated and accurate targeting techniques, you can ensure that your brand is seen by its stakeholders.

When acting on a Social Media campaign, you connect with your viewers through a follow, comment, or like but, also on a deeper level through posting key-facts that familiarise your readers about the reasoning behind your messages.

By consistently sharing the same messages across your campaign without being redundant, your followers will assimilate what you stand for.

DirectSellingIs is an example of a Social Media Campaign managed by a European Association. The campaign is led by Seldia, the European organisation that represents the Direct Selling Industry.

The campaign is divided into several phases.

The purpose of the current stage is to address 4 key recommendation to the European Parliament and Commission.

http://recommendations.seldia.eu/ is the campaign micro-website where you can find the recommendations for the European Parliament and Commission.

On the micro-website, you will find the latest facts and figures on Direct Selling to provide the regulatory with a clear picture of what it’s all about.

The communication agency Page in extremis has designed and produced the Social Media Campaign in close collaboration with the Seldia team.

Based in Brussels, the communication agency Page in extremis can help you craft your campaign strategy. The communication agency enables you to create unique and compelling visual content. You will reinforce the personal bond with your audience that will help you earn their trust efficiently.

Get started creating unique and engaging content for your social followers and make an impact, contact Page in extremis.

Interested in partnering with Page in extremis?

More information:
http://recommendations.seldia.eu/
http://www.inextremis.be

About #BetterLighting, a successful multichannel communication campaign

The 2019 European Lighting Summit and the related promotional campaign were one of the foremost successful milestones of the #Betterligting campaign carried by LightingEurope.

LightingEurope is the industry association that represents the lighting industry in Europe.

#BetterLighting is an integrated communication campaign designed in several phases.
In the first phase, a Web platform — valueoflighting.eu — was developed as a central point of information.
Currently, the campaign’s messages are spread over several social media among them Twitter, Facebook, Linkedin, and Youtube.

The European Lighting Summit 2019 dedicated to delivering #BetterLighting is a significant milestone of the campaign.
“Delivering #BetterLighting” was the focal theme of the 2019 European Lighting Summit.

A conference website has been released, allowing attendees to have up-to-date information about the event. Social media accounts of LightingEurope have been visually updated to the campaign. Video interviews have been produced.

The social media campaign #BetterLighting is the result of the collaboration between the LightingEurope’s managerial team and the creative crew of the communication agency Page in extremis.

Located in Brussels, Page in extremis is a communication partner who can help you develop your communication campaigns integrating event, online platforms, publications and social media development.

More information:
http://www.inextremis.be
Discover https://www.valueoflighting.eu and join us on this journey!

How to build Brand Awareness with Social Media Campaigns?

One of the primary goals of a Social Media Campaign is to expand your Brand awareness by posting your essential messages on a variety of platforms and channels.

Social Media has made it easier to communicate with your potential public anywhere around the world. When acting on a Social Media campaign, you connect with your viewers superficially through a follow, comment, or like but, also and more essentially on a deeper level through posting for instance key-facts that familiarise your readers about the reasoning behind your specific messages.

You start by promoting one message on multiple different platforms using content that fits the chosen platform. Marketing campaigns in the past have proven that messages are most effective when repeated.
By consistently sharing the same message across your campaign without being redundant, your followers will retain your message.

DirectSellingIs is an example of a Social Media Campaign managed by a European Association.
The DirectSellingIs campaign is led by Seldia, the European organisation that represents the Direct Selling Industry.

The purposes of the Social Media Campaign is answering questions like What is Direct Selling? Who are Direct Sellers? How does Direct Selling benefit European consumers?

Seldia is promoting a hashtag, #directsellingIs so social media users can participate in the campaign by sharing their pictures and videos with friends and followers. Followers are also encouraged to share a story about their own experience.

www.directsellingis.eu is the campaign website where you can find other direct selling stories. Seldia sits down with several direct sellers and their customers to talk about what motivates them, how they’ve personally benefited from Direct Selling and to see what advice they have for others thinking about giving it a try.
On the website campaign, you will also find the latest facts and figures on Direct Selling to provide you with a clear picture of what it’s all about.

The communication agency Page in extremis has designed and produced the DIrectsellingis Social Media Campaign in close collaboration with the Seldia team.

Based in Brussels, the communication agency Page in extremis can help you craft your campaign strategy. The communication agency enables you to create unique and compelling visual content. You will reinforce the personal bond with your audience that will help you earn their trust efficiently.

Get started creating unique and engaging content for your social followers and make an impact, contact Page in extremis.

Interested in partnering with Page in extremis?

More information: http://www.inextremis.be

How to develop an effective communication campaign integrating social media?

The secret is in the process: an effective communication campaign should be divided into three significant phases: 1) Programmatic strategy, 2) Operational strategy and 3) Measurements and corrective actions.

The first phase is the Programmatic strategy.
Based on your Brand strategy (vision, missions, value, positioning), you start defining the objectives of the campaign, your target groups and the key messages plus the specific ones.
Then, it is necessary to identify where and how your organisation meets its target groups — called the touchpoints.

The second phase is operational.
You need to define the milestones of your campaign.
Each milestone will be built like an impulse with a before, during and after the period. Each will be placed on a timeline.
Each milestone should be personalised in a consistent, recognisable way. The essential of the personalisation is based on a mixt composed of the main messages to convey through the campaign and by your brand identity.  
Each milestone is promoted through a social media campaign.
At this stage, the choice of the mix of social media where you will be active is crucial. This selection could be guided by the presence of your targets group on the chosen social media.

The third phase is a cyclic process that consists of measuring the impact of the implementation of your milestones. The effect of your actions can be measured through the analytics offered by your social media and Google analytics.
You can learn, the actions realised with success —that you could repeat and the failures to bypass.

And now that you have the recipe are you ready for being a great chef?
We can help you prepare the perfect meal!

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a bright idea of who you are.

More information:
For example, check the campaign about Seldia anniversary on twitter! Use #seldia50
http://www.inextremis.be

Seldia operates a turning point in its digital transformation!

In preparation for his 70th birthday, the European organisation representing the direct selling industry offers a reshaping of its presence on social media.

The renewal covers multiple digital channels: Twitter, Google+, LinkedIn and Facebook pages, Youtube,  Mailchimp.

This transformation is the opportunity to initiate a campaign that highlights the role Seldia played in helping to build the sector in particular through the setting up of the highest ethical standards in the framework of the European direct selling code of conduct.

The impact of this significant campaign will be strengthened in June by the revamping of the Seldia corporate website and the release of a new redesigned Annual Report. Both communication supports will be tailored to the new era of digital modernity.

The climax of the campaign will take effect the 16 & 17 October during the celebration of the 70th anniversary at the 7th European Direct Selling Conference in Brussels.

Seldia’s mission is to promote direct selling to the EU institutions and to ensure that the EU and national policymakers in Europe are aware of the industry’s benefits and advantages, as well as its contribution to national economies.

This new step towards the digital transformation of the European association is the result of an intimate dialogue associating the Belgian communication agency, Page in extremis with the Seldia’s management.

Page in extremis helps various European associations perform the digital transformation of their communication.

The communication agency, Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.directsellingconference.eu
http://www.inextremis.be

How to promote your event through social media?

The 7th of March 2018, CECED will celebrate its 60th anniversary in Brussels. The Social Media Campaign on the CECED’s 60th Anniversary is running at full speed: a mini-website is online as a central information point, and a series of teasers are regularly shared on CECED’s twitter account.

The campaign highlights a tipping point where the past meets the future: with a consistent theme and tone, each twitter post shows a member of the CECED team displaying a home appliance advertisement dated from the 50’s until nowadays.
This iterative approach illustrates how innovations in household appliances have radically revolutionised the lifestyle of every European citizen. A catchy call to action invites to stay in touch by following the campaign on www.ceced60.eu and with the #ceced60 hashtag or even to join the conversation through @CECED_Europe!

CECED is the Brussels-based trade association that provides a single, consensual voice for the home appliance industry in Europe. CECED has 20 Direct Members and 26 National Associations covering 25 countries.

The communication agency, Page in extremis develops the social media campaign within a creative dialogue framework with the CECED’s team.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.ceced60.eu
http://www.inextremis.be
http://www.inextremisdigital.be

Are you with us? #ceced60

The 7th of March 2018, CECED will celebrate its 60th anniversary in Brussels.

The Social Media Campaign on the CECED’s 60th Anniversary has already started: a mini-website is online as a central information point, and during the coming months a series of teasers will be share on CECED’s twitter account.

The campaign is an excellent opportunity to witness the tipping point where the past meets the future.
Did you know that innovation in household appliances has radically revolutionised the lifestyle of every European citizen?
As the CECED’s Director General,  Paolo Falcioni once stated: “ I would agree with the South Korean economist, Ha-Joon Chang who claimed that the washing machine had been a more important invention than the Internet”.
Interested in the influential innovations of the sector during the past 60 years? Stay in touch by following the campaign on www.ceced60.eu and with the #ceced60 hashtag or even join the conversation through @CECED_Europe!

CECED is the Brussels-based trade association that provides a single, consensual voice for the home appliance industry in Europe. It promotes the industry’s general mission to increase product innovation while reducing the environmental impact of appliances. CECED has 20 Direct Members and 26 National Associations covering 25 countries.
The home appliance industry is a major European economic player.

The communication agency Page in extremis is happy to develop the social media campaign within a creative dialogue framework with the CECED’s team.

Page in extremis realises major web-based communications projects for many well-known European institutions and associations.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to improve your Communication Programme by incorporating online communication campaigns, memorable events, eye-catching publications and innovative digital solutions.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.ceced60.eu
http://www.inextremis.be
http://www.inextremisdigital.be