"Our ability to utilise social media effectively will come down to having interesting and useful content to share, and being willing and able to engage in an open and authentic way"- D. Rowles in Digital Branding — A complete step-by-step guide to strategy, tactics and management
How to measure your organisation social media impact?
Social media space and popularity metrics are not necessarily what you want to spend a lot of time and energy on.
Especially when the value of a follower is almost zero, if the follower does not help you meet your communication objectives.
That is why measurement, analysis, and reporting need to be always taken in their context.
Still, to be effective a social media programme must be measurable. But it should be done conforming with the objectives and targets it aims to influence.
There are four pillars of a social media measurement: monitoring, measurement, analysis, and reporting.
1) The monitoring means listening with purpose, which gives to your data value.
2) The measurement represents quantifying relevant data.
3) The analysis is the interpretation of the gathered data and the amount of insights you draw from it.
The analysis allows your social media team to see where must focus its efforts further.
4) The reporting must be efficient, timely, precise, and to the point.
It delivers not only the data but contextual actionable insights on the path to attain your objectives.
Interested in building your social media programme or creating measurement practices for your social media programme?
Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through social media.
For more information:
www.inextremisdigital.be and www.inextremis.be
How to maximize your presence on social media?
Images are the most popular type of content shared by experienced social media users.
On social media, the best images catch the eye, entertain, spur emotions, or broadcast inspiring messages.
The social media users often share branded images that help the impact of their messages and the build of their online brand reputation.
There are real benefits to creating unique visual posts for your organization.
Building a set of original graphical images is a great solution to boost you content on social media.
There are a couple of good practices for the social media graphics like the use of a consistent color palette, the use of photo filters and fonts that reflect your brand personality.
Images can also be of several types like photographies, drawings, typographic visuals, and many more.
But one of the most prolific types of images used on social media are the infographics.
Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.
With the need to cope with increased amounts of data and at the same time increase quality and productivity, infographics like charts, graphs, and map are mainly used for operational purposes.
Infographics can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.
The process of creating infographics is related to data visualization, information design, or information architecture.
The communication agency, Page in extremis, can help you deploy a consistent set of infographics that can become the backbone of your visual presence on social media.
The communication agency creates and refreshes corporate and institutional brands and develops digital and printed media.
Page in extremis has defined a proprietary process to reach the best results. The process includes the monitoring and the several quality checks, specially developed to provide a maximum of comfort to its clients.
For more information: www.inextremis.be
"Before you think about getting into videos as a marketing tool, you have to assess whether your content is suited to the video format and whether or not you can consistently produce valuable videos"- M. J. Brown in Social Media Marketing — How to Build and Execute your own Social Media Strategy
Social Media Programme should begin with focused listening rather than unfocused publishing. Most of the content published on the social web is searchable by keyword and topic. Every mention of your organisation can be reached, organised, quantified, and analysed.
1) Begin by performing an audit of your organisation social presence by using traditional search engines.
2) Look for keyword combinations, like your “association’s name” plus “reputation” or “image”…
Then, investigate into popular social media platforms. Use their search box. The more you learn, the better you can make an intelligent decision.
Building an intelligence component into your social media programme gives your organisation a central tactical edge.
The development team of the website of the European Committee of the Regions has used intensely this process aiming to better meet the needs of its audience and to provide information in an efficient and user-friendly way.
As a result, five sliding panels on the homepage give direct access to the main website sections. The “Follow us” tab takes you straight to the social media: FlickR gallery, YouTube channel, Facebook’s page, Twitter’s feed and eNewsletter subscriptions…
Page in extremis, your digital communication agency has signed the visual design of the CoR’s website.
Located in Brussels, Page in extremis help you develop your social media as a way to protect and strenghten your brand—and set up your social media programme accordingly.
Page in extremis is a strategic communication agency. We build brands and we strengthen reputations of leading institutions, European associations and international corporations.
Source: http://www.inextremisdigital.be
"As much as the media world has changed, increasing in size and scope, you have an incredible advantage to strategically organise your social media communications (…) and to use Web 2.0 technology (…) to learn more about the people you want to reach and engage"- D. K. Breakenridge in Social Media and Public Relations — Eight New Practices for the PR Professional
"As much as TV and radio have changed over the past few decades, the real media revolution is taking place in the digital arena of what I call cyberbranding. In contrast to tens of thousands of traditional media outlets, there are more than a hundred million new media outlets and counting. Cyberbranding takes place in the dynamic digital world, with content created and shared by anyone and accessible to everyone"- C. Kaputa in Breakthrough Branding — How smart entrepreneurs and entrepreneurs transform a small idea into a big brand
"As well as Knowledge Graphs and news articles, Google favours social media updates that are popular in its top search rankings. It is a good position, albeit only temporary, that you can get to by making sure all your posts are fully optimized"- M. J. Brown in Social Media Marketing
"As well as Knowledge Graphs and news articles, Google favours social media updates that are popular in its top search rankings. It is a good position, albeit only temporary, that you can get to by making sure all your posts are fully optimized"- M. J. Brown in Social Media Marketing