"It’s essential in these days of multiple media and multiple information gathering styles that you use the appropriate media to reach the people who need to hear your message"- B. Delaney’s in NonProfit Marketing Handbook — A hands on guide to marketing & communications in nonprofit organizations
"Before you think about getting into videos as a marketing tool, you have to assess whether your content is suited to the video format and whether or not you can consistently produce valuable videos"- M. J. Brown in Social Media Marketing — How to Build and Execute your own Social Media Strategy
Social Media Programme should begin with focused listening rather than unfocused publishing. Most of the content published on the social web is searchable by keyword and topic. Every mention of your organisation can be reached, organised, quantified, and analysed.
1) Begin by performing an audit of your organisation social presence by using traditional search engines.
2) Look for keyword combinations, like your “association’s name” plus “reputation” or “image”…
Then, investigate into popular social media platforms. Use their search box. The more you learn, the better you can make an intelligent decision.
Building an intelligence component into your social media programme gives your organisation a central tactical edge.
The development team of the website of the European Committee of the Regions has used intensely this process aiming to better meet the needs of its audience and to provide information in an efficient and user-friendly way.
As a result, five sliding panels on the homepage give direct access to the main website sections. The “Follow us” tab takes you straight to the social media: FlickR gallery, YouTube channel, Facebook’s page, Twitter’s feed and eNewsletter subscriptions…
Page in extremis, your digital communication agency has signed the visual design of the CoR’s website.
Located in Brussels, Page in extremis help you develop your social media as a way to protect and strenghten your brand—and set up your social media programme accordingly.
Page in extremis is a strategic communication agency. We build brands and we strengthen reputations of leading institutions, European associations and international corporations.
Source: http://www.inextremisdigital.be