Page in extremis - Communication Agency - Digital

An IRU digital platform for the European Commission’s Mobility Package

IRU is the world’s road transport organisation. IRU offers solutions to improve transportation around the world and thereby promotes trade, economic growth, employment, security, the environment and communities.

As part of its activities, IRU has published a web platform presenting the European Commission’s Mobility Package.

The European Commission’s Mobility Package is a collection of 3 initiatives concerning the governance of commercial road transport in the European Union. It represents the most significant change to EU road transport rules, covering many aspects of the industry’s activities.

IRU has entrusted the communication agency Page in extremis with the development of the web platform.

Page in extremis realises major web-based communications projects for many well-known European institutions, associations and global groups.

Page in extremis has outlined a clear process, including follow-up and quality check particularly suited to provide maximum comfort to its clients and the best results.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:

https://www.irumobilitypackages.org

http://www.inextremis.be

The LightingEurope lighthouse, a new web platform dedicated to EU regulators!

The LightingEurope lighthouse helps EU regulators navigate the diversity and complexity of the lighting industry and sets a course that will deliver growth for Europe’s industry and the value of lighting for people.

The lighthouse platform delivers pivotal knowledge about the vision of the lighting industry, their priorities, the scope of work, the importance of lighting for Everyone and the #Betterlighting campaign

LightingEurope is the voice of the lighting industry, based in Brussels and representing 33 companies and national associations.

Together these members account for over 1,000 European companies, a majority of which are small or medium-sized.

They represent a total European workforce of over 100,000 people and an annual turnover exceeding 20 billion euro.

LightingEurope is committed to promoting efficient lighting that benefits human comfort, safety and well-being, and the environment. LightingEurope advocates a positive business and regulatory environment to foster fair competition and growth for the European lighting industry.

The LightingEurope lighthouse is the result of the collaboration between LightingEurope team and the communication agency Page in extremis.

Page in extremis is delighted to benefit from the repeated trust of LightingEurope for several years. The secret of this fruitful collaboration is the result of the mindset of the Page in extremis’ creative team:

- Make every time like the first time,

- Be innovative, not just original,

- Build trust through honesty.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:

https://www.europeanlightingpriorities.eu

http://www.inextremis.be

Discover the Brand new website of the Global Lighting Association!

The Global Lighting Association is the voice of the lighting industry on a global basis.

The Association gathers national and regional lighting organisations representing over 5,000 lighting manufacturers and US $75 billion annual sales.

The GLA fosters growth for global lighting industries by promoting the value of lighting, and by promoting trade practices and healthy regulatory frameworks that stimulate innovation and fair competition.

The GLA shares information, within the limits of competition law, on political, scientific, business, social and environmental issues of relevance to the lighting industry and advocates the position of the global lighting industry to relevant stakeholders in the international sphere.

The new website is organised around three focus areas:

• LIGHTING + WELL-BEING

The value of lighting is moving from energy efficiency to the broader spectrum of quality of life and improved well-being.

• LIGHTING + HEALTHY BUILDINGS

The digitalisation of lighting has enabled intelligent lighting systems, integration with the Internet of Things and the development of Human Centric Lighting.

• FEWER RULES + ENFORCED

The global lighting industry needs fewer and better enforced, rules and regulations. The sector needs fewer rules on such matters as product performance, lifetime and light quality. Laws must leave room for innovation and differentiation.

GLA has entrusted the communication agency Page in extremis with the development of the web platform.

Page in extremis realises major web-based communications projects for many well-known European institutions, associations and global groups.

Page in extremis has defined a very smooth process, including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:

https://globallightingassociation.org

http://www.inextremis.be

Thriving Together in motion!

The Atlantic separates us, but 16 million jobs bring us together.
Europe and the US are deeply linked, and our economies can only thrive together.

Thriving Together showcases the deep ties that bind Europe and the United States. Thriving Together is the online platform powered by the American Chamber of Commerce to the EU (AmCham EU).  

The Foreign Policy Institute, Johns Hopkins University provides the data featured on the platform.

Page in extremis, the communication agency has developed the video animation and the online platform in close collaboration with Thibaut L'Ortye and his team at AmCham EU.

Page in extremis has realised major web-based communications projects for many well-known European institutions and associations. As a leading communications agency, our online projects set the standard for digital communications in the European public affairs space.

The communication agency has defined a very exact process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Page in extremis is specialised in corporate and institutional communication. The communication agency creates and renews corporate and institutional brands and develops digital and classic media.

More information:

https://www.youtube.com/watch?time_continue=1&v=W4eocuULsSg  

For questions on the publication, please contact Thibaut L'Ortye (TLO@amchameu.eu)

http://www.inextremis.be

Explore the online version of the BRUGEL annual report 2018!

BRUGEL is responsible for advising public authorities of the Brussels region on the organisation and functioning of the regional energy market on the one hand, and on the other, on a global mission for the supervision and control of energy.

Available on a bilingual French / Dutch website, the Annual Report looks back on the highlights of the year 2018: new mission of controlling the price of water, new power decision-making, increase in photovoltaic panel installations, reduction of offers in the Brussels-Capital Region, energy flexibility, implementation of the 2020-2024 tariff methodology and much more.

This digital version also offers, in addition to information from a report in the classic format, video interviews with the coordinator and the BRUGEL department heads.

Also, by visiting the site, you will also be able, thanks to the download centre, to get the whole of the report in PDF format or only specific chapters, this one adapting perfectly to your needs.

The Communication Agency, Page in extremis is proud to have participated in the writing, designing and producing the report.

The result is an impactful online publication made within an intimate creative dialogue framework involving the Belgian communication agency’s innovative team and the BRUGEL communication team.

Page in extremis is delighted to benefit from the repeated trust of BRUGEL for several years.

The secret of this fruitful collaboration is the result of the mindset of the Page in extremis’ creative team:
- Make every time like the first time,
- Be innovative, not just original,
- Build trust through honesty.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:

http://annual-report-2018.brugel.brussels

http://www.inextremis.be

About #BetterLighting, a successful multichannel communication campaign

The 2019 European Lighting Summit and the related promotional campaign were one of the foremost successful milestones of the #Betterligting campaign carried by LightingEurope.

LightingEurope is the industry association that represents the lighting industry in Europe.

#BetterLighting is an integrated communication campaign designed in several phases.
In the first phase, a Web platform — valueoflighting.eu — was developed as a central point of information.
Currently, the campaign’s messages are spread over several social media among them Twitter, Facebook, Linkedin, and Youtube.

The European Lighting Summit 2019 dedicated to delivering #BetterLighting is a significant milestone of the campaign.
“Delivering #BetterLighting” was the focal theme of the 2019 European Lighting Summit.

A conference website has been released, allowing attendees to have up-to-date information about the event. Social media accounts of LightingEurope have been visually updated to the campaign. Video interviews have been produced.

The social media campaign #BetterLighting is the result of the collaboration between the LightingEurope’s managerial team and the creative crew of the communication agency Page in extremis.

Located in Brussels, Page in extremis is a communication partner who can help you develop your communication campaigns integrating event, online platforms, publications and social media development.

More information:
http://www.inextremis.be
Discover https://www.valueoflighting.eu and join us on this journey!

Thriving Together in motion!

The Atlantic separates us, but 16 million jobs bring us together.
Europe and the US are deeply linked, and our economies can only thrive together.

Thriving Together showcases the deep ties that bind Europe and the United States. Thriving Together is the online platform powered by the American Chamber of Commerce to the EU (AmCham EU).  

The Foreign Policy Institute, Johns Hopkins University provides the data featured on the platform.

Page in extremis, the communication agency has developed the video animation and the online platform in close collaboration with Thibaut L'Ortye and his team at AmCham EU.

Page in extremis has realised major web-based communications projects for many well-known European institutions and associations. As a leading communications agency, our online projects set the standard for digital communications in the European public affairs space.

The communication agency has defined a very exact process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Page in extremis is specialised in corporate and institutional communication. The communication agency creates and renews corporate and institutional brands and develops digital and classic media.

More information:

https://www.youtube.com/watch?time_continue=1&v=W4eocuULsSg  

For questions on the publication, please contact Thibaut L'Ortye (TLO@amchameu.eu)

http://www.inextremis.be

How to build Brand Awareness with Social Media Campaigns?

One of the primary goals of a Social Media Campaign is to expand your Brand awareness by posting your essential messages on a variety of platforms and channels.

Social Media has made it easier to communicate with your potential public anywhere around the world. When acting on a Social Media campaign, you connect with your viewers superficially through a follow, comment, or like but, also and more essentially on a deeper level through posting for instance key-facts that familiarise your readers about the reasoning behind your specific messages.

You start by promoting one message on multiple different platforms using content that fits the chosen platform. Marketing campaigns in the past have proven that messages are most effective when repeated.
By consistently sharing the same message across your campaign without being redundant, your followers will retain your message.

DirectSellingIs is an example of a Social Media Campaign managed by a European Association.
The DirectSellingIs campaign is led by Seldia, the European organisation that represents the Direct Selling Industry.

The purposes of the Social Media Campaign is answering questions like What is Direct Selling? Who are Direct Sellers? How does Direct Selling benefit European consumers?

Seldia is promoting a hashtag, #directsellingIs so social media users can participate in the campaign by sharing their pictures and videos with friends and followers. Followers are also encouraged to share a story about their own experience.

www.directsellingis.eu is the campaign website where you can find other direct selling stories. Seldia sits down with several direct sellers and their customers to talk about what motivates them, how they’ve personally benefited from Direct Selling and to see what advice they have for others thinking about giving it a try.
On the website campaign, you will also find the latest facts and figures on Direct Selling to provide you with a clear picture of what it’s all about.

The communication agency Page in extremis has designed and produced the DIrectsellingis Social Media Campaign in close collaboration with the Seldia team.

Based in Brussels, the communication agency Page in extremis can help you craft your campaign strategy. The communication agency enables you to create unique and compelling visual content. You will reinforce the personal bond with your audience that will help you earn their trust efficiently.

Get started creating unique and engaging content for your social followers and make an impact, contact Page in extremis.

Interested in partnering with Page in extremis?

More information: http://www.inextremis.be

How to extend and amplify the impact of your event?

A good video captures the essence of your event, the sights, sounds, and energy. Videos allow your audience to remember an event they attended and to remember why they went there, what they learned about it, and the messages they were conveyed.

With videos, you can also turn the spotlight on parts of your event for those people who could not attend. Think of the video as a highlight that makes you wish you were there — Offering this can help increase future registrations to your next event.

But how to achieve a good video of an event? It is important to know the chronology of the event. But keep in mind that if showcasing the event chronologically helps viewers understand the course of your event, this approach often misses the main objective:  testifying to the atmosphere, energy and positive dynamics initiate from your event.

Best moments are rarely predictable, that is why there is little point in producing a tight script in advance. To give more rhythm, you can organise the flow of your video based on interviews with some VIP guests. You can ask them extra questions that you can use as a testimonial — Proceed when they have been at the event for at least a couple of hours, they will have more “real” experiences to relate.

When producing your event video, the key is capturing as much of the event as possible. Shoot as much as you can to get the best material on tape — You could even be able to use the additional footage in future videos.

After the event, there are a few things left to be done: among them post-event communications is crucial. The priority is to communicate event results and success stories. That step is particularly relevant if the event, or a similar one, will be held in the future.

Here is a short list of tasks that you could achieve:

- Include the video in your thank you email as a way to re-energize your guests — If they see themselves, they may share it on social media.

- Send it also to the rest of your guest list — Show those who were not there what they missed.

- Let everybody know that you had a great event: post the video on youtube and publish teasers on social media.

Based in Brussels, the communication agency Page in extremis can help you promote your event with impact.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

Interested in partnering with Page in extremis?

More information: http://www.inextremis.be

Life the online experience of the new PGEU annual report!

The online experience is the new frontier of differentiation.
The time when you could only limit yourself to duplicate your publication on the internet is ended.
Nowadays, your readers want more: you need to share emotions with them through real interactions based on more personal experience.

A variety of factors influence an online’ experience: emotional connection, personalisation, Social Media integration, enhanced visuals.

The PGEU annual report 2018 offers you such an experience based on interactive infographics, interview videos, a user-friendly digital timeline of the year, a map in motion representing the geographical location of the members, smooth access to essential topics relevant to the year.

PGEU is an independent, international non-profit association representing the interests of European community pharmacists and community pharmacies. PGEU’s members are the national associations and professional bodies of community pharmacists in 33 European countries including the EU Member States, EU candidate countries and EEA/EFTA countries.

PGEU’s vision is that community pharmacists are recognised and supported by national health systems as key health professionals making a dynamic, sustainable, and evolving contribution to the health of individuals and communities they serve while strengthening European health systems.

The online annual report is the result of the collaboration between PGEU staff and the communication agency Page in extremis.

Page in extremis is delighted to benefit from the repeated trust of PGEU for several years.
The secret of this successful collaboration is the result of the mindset of the Page in extremis’ creative team:
- Make every time like the first time,
- Be innovative, not just original,
- Build trust through honesty.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:

https://pgeu-annual-report.eu/
http://www.inextremis.be