Page in extremis - Communication Agency - Digital

Nonwovens, you say?

What do running shoes, baby diapers, surgical masks, roads, and air filters all have in common?

Surprise! It’s nonwovens.

Although often hiding in plain sight, we use nonwovens both day and night, and from the moment we are born to the day that we die. Thanks to their softness, breathability, and exceptional absorption, nonwovens are today’s unsung heroes of comfort and convenience. But nonwovens aren’t just an essential material in many everyday products, they’re also at the vanguard of sustainability and innovation.

Clearly, the nonwoven sector is full of surprises – and Nonwovens, you say? intends to unveil them all.  

Nonwovens, you say? is an exciting new campaign by EDANA that puts the spotlight on the many benefits of nonwovens.

Over the next 19 months, the communication campaign will be rolling out a range of creative and fun activities that will leave you wowed. Through a dedicated website, social media platforms, videos, infographics, interviews, games, events, and much, much more, EDANA will be highlighting how:

• Nonwovens Are Everywhere: discover how nonwovens are used in many of the products we use each and every day.  
• Nonwovens Are Raising the Bar on Sustainability: learn how this commitment to sustainability has led to several significant environmental achievements.
• Nonwovens Are Defining the Future on Innovation: come see how innovation in nonwovens is opening the door to the opportunities and applications that will define the future.

The campaign is the result of an inspiring process, including EDANA—the leading global association and voice of the nonwovens and related industries, their members and the communication agency, Page in extremis.

Stay tuned by following the campaign activities at nonwovensyousay.eu

Based in Brussels, the communication agency, Page in extremis makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

Interested?

Contact us to get the conversation started: inextremis.be

How automotive suppliers contribute to the history of the auto industry?

CLEPA60 History is an interactive animation that offers you the experience of mobility from the past to the future. The online animation allows you to discover how automotive suppliers have been contributing to the history of the auto industry.

The CLEPA60 History online experience is the result of the collaboration between the communication team of CLEPA and the creative unit of the communication agency Page in extremis.

CLEPA is the European Association of Automotive Suppliers.

The European association represents over 3.000 companies supplying state-of-the-art components and innovative technology for safe, smart and sustainable mobility.

This year, CLEPA has turned 60 years and will celebrate automotive excellence past, present and future with a landmark event on industry and mobility of the years to come.

This event will gather leading policymakers and top industry executives as well as include an eye-opening display of technology solutions that are shaping the future of mobility.

Located in Brussels, Page in extremis is a communication partner that help you develop your communication campaigns by integrating events, online platforms, publications and social media development.

More information:

http://www.inextremis.be

Discover https://clepa-history.eu/ and join us on this journey!

How is the private employment industry making a difference in the new world of work?

The private employment industry believes in “social innovation” as the way forward.
Social innovation is defined as the implementation of new solutions for working, learning and social protection for the benefit of workers, employers and society in general.
The World Employment Confederation’s members have developed a map detailing the goals and conditions of social innovation, suggesting some examples of potential actions, identifying which stakeholders the industry should work with as well as outlining the benefits and risks for the sector.

The social innovations stories, the WEC online platform presents about 30 cases studies. Find out through concrete cases how the private employment industry is making a difference in the new world of work by implementing new ways of working, learning and providing social protection.

All around the world, WEC members are implementing new ways of working, learning and providing social protection. Check out what is happening in specific countries!

As labour markets enablers, the World Employment Confederation-Europe and its members believe that they have a leadership role to play in building such future proof labour markets.

The WEC online platform of social innovation stories is the result of the creative dialogue between the WEC communication team and the Communication agency Page in extremis.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations, and global corporations.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
https://www.socialinnovationstories.org/
http://www.inextremis.be

Why is integrated communication favoured?

Integrated Communication is a simple concept.

It ensures that all forms of communication and messages are carefully linked together.

At its basic level, Integrated Communication means combining all the communication tools, so that they work together in harmony, providing they speak consistently with one voice all the time, every time. Their sum impact is more significant than their parts impact.

Integrated Communication wraps communications around audiences and helps the targeted audiences move through the various stages of the perception process.

Consistent images and relevant, useful, messages help nurture long term relationships with audiences.

The organisation consolidates its image, develops a dialogue and nurtures its relationship with their audiences.

Carefully linked messages help audiences by giving timely reminders, updated information which, when presented in a planned sequence, help them move comfortably through the stages of the recognition process.

The campaign that GS1 Healthcare did for its new standard for investigational products is a brilliant example of Integrated Communication.

GS1 Healthcare has entrusted the communication agency Page in extremis with the development of the Integrated campaign.

Various tools have been selected and developed: a specific web page as a central point of communication, an explanatory video animation, a powerpoint slide,  a series of teasers for the social media, a poster, article, press release, and a leaflet summary.

The agency addressed the redactional and the design development for each communication support within an intimate dialogue between the GS1 Healthcare unit and the agency copywriter.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:

http://www.inextremis.be

Video animation: https://www.youtube.com/watch?v=FpccPy7w74w&t=40s

About #BetterLighting, a successful multichannel communication campaign

The 2019 European Lighting Summit and the related promotional campaign were one of the foremost successful milestones of the #Betterligting campaign carried by LightingEurope.

LightingEurope is the industry association that represents the lighting industry in Europe.

#BetterLighting is an integrated communication campaign designed in several phases.
In the first phase, a Web platform — valueoflighting.eu — was developed as a central point of information.
Currently, the campaign’s messages are spread over several social media among them Twitter, Facebook, Linkedin, and Youtube.

The European Lighting Summit 2019 dedicated to delivering #BetterLighting is a significant milestone of the campaign.
“Delivering #BetterLighting” was the focal theme of the 2019 European Lighting Summit.

A conference website has been released, allowing attendees to have up-to-date information about the event. Social media accounts of LightingEurope have been visually updated to the campaign. Video interviews have been produced.

The social media campaign #BetterLighting is the result of the collaboration between the LightingEurope’s managerial team and the creative crew of the communication agency Page in extremis.

Located in Brussels, Page in extremis is a communication partner who can help you develop your communication campaigns integrating event, online platforms, publications and social media development.

More information:
http://www.inextremis.be
Discover https://www.valueoflighting.eu and join us on this journey!

Thriving Together in motion!

The Atlantic separates us, but 16 million jobs bring us together.
Europe and the US are deeply linked, and our economies can only thrive together.

Thriving Together showcases the deep ties that bind Europe and the United States. Thriving Together is the online platform powered by the American Chamber of Commerce to the EU (AmCham EU).  

The Foreign Policy Institute, Johns Hopkins University provides the data featured on the platform.

Page in extremis, the communication agency has developed the video animation and the online platform in close collaboration with Thibaut L'Ortye and his team at AmCham EU.

Page in extremis has realised major web-based communications projects for many well-known European institutions and associations. As a leading communications agency, our online projects set the standard for digital communications in the European public affairs space.

The communication agency has defined a very exact process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Page in extremis is specialised in corporate and institutional communication. The communication agency creates and renews corporate and institutional brands and develops digital and classic media.

More information:

https://www.youtube.com/watch?time_continue=1&v=W4eocuULsSg  

For questions on the publication, please contact Thibaut L'Ortye (TLO@amchameu.eu)

http://www.inextremis.be

“Delivering #BetterLighting” is the focal theme of the 2019 European Lighting Summit.

The European Lighting Summit is the best opportunity to discuss subjects like the latest findings on the biological effects of lighting, smart lighting in cities, #BetterLighting in schools, how the lighting value chain can deliver #BetterLighting, the right policy framework for delivering #BetterLighting.

LightingEurope, the industry association that represents the lighting industry in Europe organises the 2019 European Lighting Summit in the light of the #BetterLighting social media campaign.

#BetterLighting is an integrated communication campaign designed in several stages.
In the first phase, a Web platform — valueoflighting.eu — was developed as a central point of information.
Now the campaign’s messages are spread over several social media among them Twitter, Facebook, Linkedin, Google+, and Youtube.

The European Lighting Summit 2019 is a significant milestone of the campaign by being dedicated to delivering #BetterLighting.
A conference website has been released allowing attendees to have up-to-date information about the event.

Other developments will come soon. Keep following us to keep track of it.

The social media campaign #BetterLighting is the result of the collaboration between the LightingEurope’s leadership team and the creative crew of the communication agency Page in extremis.

Located in Brussels, Page in extremis is a communication partner who can help you develop your communication campaigns integrating event, online platforms, publications and social media development.

More information:
http://www.inextremis.be

More about the summit: http://europeanlightingsummit.org
https://twitter.com/LightingEurope
https://www.facebook.com/LightingEuropeAssociation/
https://www.linkedin.com/company/lightingeurope/
https://plus.google.com/109229621174097649263
Discover https://www.valueoflighting.eu and join us on this journey!

How can you benefit from better lighting in your daily life?

LightingEurope is working to deliver the added value of lighting.
In their newly released web platform valueoflighting.eu, the lighting industry explains how we can all benefit from better lighting in our daily lives.

Light not only allows us to see and navigate our surroundings, but it also helps us feel good and function better. Light affects our alertness, cognitive performance, emotions and sleep/wake cycle. Good lighting increases concentration reduces fatigue and is bright enough for all visual tasks, including tasks performed by ageing employees.

With valueoflighting.eu, LightingEurope showcases all that lighting can do – from the well-established energy savings that modern lighting technologies offer, to the less widely known benefits of the non-visual aspects of light.

LightingEurope has gathered facts and figures from studies spanning various disciplines.

The Communication Agency Page in extremis is delighted to benefit from the repeated trust of LightingEurope for several years. The web platform is the result of the collaboration between LightingEurope and the creative team of Page in extremis.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into innovative communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to spread a bright idea of who you are.

More information:
Discover https://valueoflighting.eu and join us on this journey to see the light… in a different light!
http://www.inextremis.be

How to develop an effective communication campaign integrating social media?

The secret is in the process: an effective communication campaign should be divided into three significant phases: 1) Programmatic strategy, 2) Operational strategy and 3) Measurements and corrective actions.

The first phase is the Programmatic strategy.
Based on your Brand strategy (vision, missions, value, positioning), you start defining the objectives of the campaign, your target groups and the key messages plus the specific ones.
Then, it is necessary to identify where and how your organisation meets its target groups — called the touchpoints.

The second phase is operational.
You need to define the milestones of your campaign.
Each milestone will be built like an impulse with a before, during and after the period. Each will be placed on a timeline.
Each milestone should be personalised in a consistent, recognisable way. The essential of the personalisation is based on a mixt composed of the main messages to convey through the campaign and by your brand identity.  
Each milestone is promoted through a social media campaign.
At this stage, the choice of the mix of social media where you will be active is crucial. This selection could be guided by the presence of your targets group on the chosen social media.

The third phase is a cyclic process that consists of measuring the impact of the implementation of your milestones. The effect of your actions can be measured through the analytics offered by your social media and Google analytics.
You can learn, the actions realised with success —that you could repeat and the failures to bypass.

And now that you have the recipe are you ready for being a great chef?
We can help you prepare the perfect meal!

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a bright idea of who you are.

More information:
For example, check the campaign about Seldia anniversary on twitter! Use #seldia50
http://www.inextremis.be

This will be an unforgettable event: AEGPL50, the LPG Summer Party!

Founded in 1968, the European LPG Association will celebrate its 50th Anniversary!

Mark the date in your calendar, it will be an event to remember:
Thursday, September 6th

Venue: Le Grand Central, Rue Belliard 190,  1040 Bruxelles
http://aegpl50.eu

Now, in 2018, AEGPL is stronger than ever: the European association counts over 50 members covering the entire industry supply chain.
AEGPL represents a range of large, small and mid-sized companies and national associations giving the LPG industry an influential and respected voice. AEGPL is recognised as partners by the European institutions, and membership offers a new market entrant numerous advantages.

Besides, AEGPL annual Congresses is the leading LPG events in Europe, attracting hundreds of exhibitors, high-level speakers and thousands of visitors.

Much has been achieved, but the journey continues, join AEGPL in Brussels for a  celebration among friends and discover some of the surprises they have to announce!

The event is the result of an intimate dialogue associating the AEGPL’ s management with the communication agency, Page in extremis and the Belgian office of the Triumph Group.

The communication agency, Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://aegpl50.eu
http://www.inextremis.be

Seldia operates a turning point in its digital transformation!

In preparation for his 70th birthday, the European organisation representing the direct selling industry offers a reshaping of its presence on social media.

The renewal covers multiple digital channels: Twitter, Google+, LinkedIn and Facebook pages, Youtube,  Mailchimp.

This transformation is the opportunity to initiate a campaign that highlights the role Seldia played in helping to build the sector in particular through the setting up of the highest ethical standards in the framework of the European direct selling code of conduct.

The impact of this significant campaign will be strengthened in June by the revamping of the Seldia corporate website and the release of a new redesigned Annual Report. Both communication supports will be tailored to the new era of digital modernity.

The climax of the campaign will take effect the 16 & 17 October during the celebration of the 70th anniversary at the 7th European Direct Selling Conference in Brussels.

Seldia’s mission is to promote direct selling to the EU institutions and to ensure that the EU and national policymakers in Europe are aware of the industry’s benefits and advantages, as well as its contribution to national economies.

This new step towards the digital transformation of the European association is the result of an intimate dialogue associating the Belgian communication agency, Page in extremis with the Seldia’s management.

Page in extremis helps various European associations perform the digital transformation of their communication.

The communication agency, Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.directsellingconference.eu
http://www.inextremis.be

Are you with us? #ceced60

The 7th of March 2018, CECED will celebrate its 60th anniversary in Brussels.

The Social Media Campaign on the CECED’s 60th Anniversary has already started: a mini-website is online as a central information point, and during the coming months a series of teasers will be share on CECED’s twitter account.

The campaign is an excellent opportunity to witness the tipping point where the past meets the future.
Did you know that innovation in household appliances has radically revolutionised the lifestyle of every European citizen?
As the CECED’s Director General,  Paolo Falcioni once stated: “ I would agree with the South Korean economist, Ha-Joon Chang who claimed that the washing machine had been a more important invention than the Internet”.
Interested in the influential innovations of the sector during the past 60 years? Stay in touch by following the campaign on www.ceced60.eu and with the #ceced60 hashtag or even join the conversation through @CECED_Europe!

CECED is the Brussels-based trade association that provides a single, consensual voice for the home appliance industry in Europe. It promotes the industry’s general mission to increase product innovation while reducing the environmental impact of appliances. CECED has 20 Direct Members and 26 National Associations covering 25 countries.
The home appliance industry is a major European economic player.

The communication agency Page in extremis is happy to develop the social media campaign within a creative dialogue framework with the CECED’s team.

Page in extremis realises major web-based communications projects for many well-known European institutions and associations.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to improve your Communication Programme by incorporating online communication campaigns, memorable events, eye-catching publications and innovative digital solutions.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.ceced60.eu
http://www.inextremis.be
http://www.inextremisdigital.be

AmCham EU won the “Best Professional Body of the Year” and “Best Trade Body Campaign” for the Single Market study campaign at the European Public Affairs Awards (EuroPAwards) 2017.

EuroPAwards 2017 was organised in collaboration with the International Communications Consultancy Organisation (ICCO), the European Centre for Public Affairs (ECPA), Society of European Affairs Professionals (SEAP) and the European Public Affairs Consultancies’ Association (EPACA).

The communication agency Page in extremis is happy to have participated in the AmCham EU campaign through the creative development and the production of the central study entitled “The EU Single Market: Impact on Member States”.

The study was developed both as a printed publication and as a web platform made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and the American Chamber of Commerce to the EU.

Page in extremis realises major web-based communications projects for many well-known European institutions and associations.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.amchameu.eu/singlemarket
http://www.amchameu.eu/news/amcham-eu-wins-‘best-professional-body-year’-and-‘best-trade-body-campaign’-awards
http://www.inextremis.be

SolarPower Europe is a member-led association representing organisations active along the whole value chain. The association aims to shape the regulatory environment and enhance business opportunities for solar power in Europe.

SolarPower Europe’s vision is to ensure that solar energy is the leading contributor to Europe’s energy system.

In close collaboration with the International Battery Energy & Storage Alliance (IBESA), SolarPower Europe is co-organising “DIGITAL SOLAR & STORAGE.”

“DIGITAL SOLAR & STORAGE” is the first event that unites the key stakeholders in solar, energy storage and digitalisation from Europe to establish a cross-sectoral platform in areas that will shape the power, heat & transport sectors.

Executives will discuss market trends, identify new business models and highlight how digitalisation can benefit consumers and put forward the long-term vision for the industry.

An event website has been designed by the communication agency, Page in extremis. The agency has also developed the visual identity for the event and various communication supports such as an E-newsletter.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or relooking of your visual identity aligned with a new brand strategy and supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, distinguished publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.digitalsolar-storage.org
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be

A dynamic and digital logo for the SERA conferences and Convention!

SERA Regional Conferences and Convention is a joint initiative of the European Commission and the European Union Agency for Railways in collaboration with Ministries for Transport, National Safety Authorities, and Industry Associations.

The technical pillar of the 4th Railway Package introduces one single process for cross-border vehicle authorisation in Europe.

Market participants in Europe demanded to learn about the advantages of this new regime before to lend it their support – as one of the key challenges for this process is the transposition of European legislation into national law, which will have to be ended by 2019/2020.

In July 2017, the implementing acts that lay the foundation for these European processes needed to be voted by the EU Member States in the Railway Interoperability and Safety Committee (RISC).

In and get a full-hearted buy-in of national decision makers for the new European processes, it was necessary to engage in an open an intense debate and put forward clear information about these new processes.

From April to June 2017, the European Commission and the European Union Agency for Railways had therefore launched a series of regional debates, where stakeholders can voice their opinions and doubts in their native language, and get a clear idea of the benefits of the new process.

The communication agency, Page in extremis was designated to develop a visual identity for the European initiative.

Five conferences took place, each organised in distinct EU regions:  
- SERA Regional Conference East Mediterranean in Budapest
- SERA Regional Conference Baltic Nordic in Helsinki  
- SERA Regional Conference West Mediterranean in Valletta  
- SERA Regional Conference Central in Berlin  
- SERA Regional Conference North Sea in Amsterdam

The final insights were debated in Brussels at the SERA Convention.
An iterative logo was conceived by page in extremis to express the informative step-by-step process visually:

Developed in close collaboration with the European Union Agency for Railways communication team, the visual identity of the SERA initiative has been considered as very successful amongst the stakeholders.

Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

For more information:
www.inextremis.be
www.inextremisbranding.be