What are the trends 2016 for online Annual Reports?
Annual reports are often considered only a legal necessity.
From the communication point of view, this is a big mistake.
For communicators, the release of an Annual Report is a real opportunity to...

What are the trends 2016 for online Annual Reports?

Annual reports are often considered only a legal necessity.

From the communication point of view, this is a big mistake.
For communicators, the release of an Annual Report is a real opportunity to communicate the main messages of the organisation; to speak about their successes and generate a positive wave of what was done in the previous 12 months.

In 2015, Online Annual reports are becoming common, even the organisations that publish only an online version of their annual report are seldom.
However, the printed reports still have their place, and if we look at the present trends, it does not seem that they will disappear soon.

But let’s focus on the online reports. What will be the trend for 2016?

1) More storytelling
Storytelling is the narration of the key events in an organisation life through words, sound, and images using metaphoric embellishments. Storytelling is an excellent way to carry information forward.
Stakeholders pay a better attention when you wrap your messages in a story.

2) Parallax Scrolling Annual Reports
The parallax mini-websites trend will continue to 2016, with its impressive effect at the scrolling feature of a web page. Technically speaking, the parallax effect uses multiple backgrounds that seem to move at different speed to create a sensation of depth and an interesting browsing experience. The parallax effect is very efficient when you want to convey information quickly and easily in a very structured way.

3) Single-Page Responsive Annual Reports (mobile-friendly).
Why? With web traffic moving towards mobile, it is reasonable to expect that responsiveness standard will also apply to the online annual reports.
Scrolling single-page can be an efficiently way to encapsulate the key information related to your annual report.

4) Movement and interactivity
Combining movement with more interactivity is going to produce amazing and memorable results.

With movement, Parallax scrolling, Single-page responsiveness, and, interactivity, the communication agencies have more tools than ever to build you the storytelling for your next online report.

Located in Brussels, the communication agency, Page in extremis has realised online reports for many well-known European institutions and associations.

Page in extremis is a leading strategic communication agency.
We build brands and we strengthen reputations of International institutions, European associations and corporations.

For more information: http://www.inextremisdigital.be
and http://www.inextremisbranding.be
and http://www.inextremis.be

Brussels based communication agency digital communication digital publication digital strategy Website Design online report online annual report creative design corporate communication institutional communication

"As much as the media world has changed, increasing in size and scope, you have an incredible advantage to strategically organise your social media communications (…) and to use Web 2.0 technology (…) to learn more about the people you want to reach and engage"
- D. K. Breakenridge in Social Media and Public Relations — Eight New Practices for the PR Professional

Brussels based communication agency corporate communication institutional communication digital strategy digital communication website development Website Design social media marketing

Web platforms are a digital trend responding well to the needs of partnership in the sector of Associations.
Nowadays, due to the complexity of their missions, organisations know that they won’t be able to achieve their goals alone. Globalisation...

Web platforms are a digital trend responding well to the needs of partnership in the sector of Associations.

Nowadays, due to the complexity of their missions, organisations know that they won’t be able to achieve their goals alone. Globalisation obliges to have partners.

That is why, organisations needs to communicate with existing and potential partners. They need tools for that.

UNEP in Europe is a hub for profiling what the United Nations Environment Programme (UNEP) is doing on the ground, highlighting work with partners, and informing stakeholders.

UNEP in Europe is the digital platform allowing the United Nations Environment
Programme to distribute largely their monthly digital E-Newsletter summarising the work that they are delivering in the regions or from the regions.

The platform also gives a quick picture of the political movements in the regions and has a calendar section to mark upcoming events.

UNEP, established in 1972, is the voice for the environment within the United Nations system. UNEP acts as a catalyst, advocate, educator and facilitator to promote the wise use and sustainable development of the global environment.

The web platform “www.unepineurope.org” has been designed and developed by Page in extremis in close collaboration with the UNEP communication team.

Page in extremis has realised major web-based communications projects for many well-known European institutions and associations.

As a leading communications agency, their online projects set the standard for digital communications in the European public affairs space.

More information: http://www.inextremisdigital.be and http://www.inextremisbranding.be

Source: http://www.inextremis.be

Brussels based communication agency corporate communication institutional communication Website Design website development web platform digital publication digital strategy

"As much as TV and radio have changed over the past few decades, the real media revolution is taking place in the digital arena of what I call cyberbranding. In contrast to tens of thousands of traditional media outlets, there are more than a hundred million new media outlets and counting. Cyberbranding takes place in the dynamic digital world, with content created and shared by anyone and accessible to everyone"
- C. Kaputa in Breakthrough Branding — How smart entrepreneurs and entrepreneurs transform a small idea into a big brand

Brussels based communication agency digital publication digital strategy social media marketing corporate communication institutional communication

During an event, an efficient way to keep your information up-to-date is to use a custom-made website based on a Content Management System (CMS).
A CMS is an application that allows publishing, editing and modifying content, organizing, deleting as...

During an event, an efficient way to keep your information up-to-date is to use a custom-made website based on a Content Management System (CMS).

A CMS is an application that allows publishing, editing and modifying content, organizing, deleting as well as maintenance from a central interface.

Such systems of content management provide procedures to manage workflow in a collaborative environment.

With a CMS, you can easily modify your event program and the speakers profiles. But more than that you can also communicate with your attendance before, during and after the event. This continuous flow of communication allows you to give a real interactive experience to your public and create with them a strong feeling of loyalty.

With the communication agency, Page in extremis, Seldia - the European Direct Selling Association has develop a vibrant conference website based on a CMS.

The European Direct Selling Conference has established itself as a must-attend event on the annual direct selling calendar.

The annual flagship event gathers the leaders and experts of the European Direct Selling industry. The conference aims at providing new insights to all the burning questions related to the future of this dynamic industry.

Seldia was established in 1968 and represents the Direct Selling industry in Europe. Seldia’s mission is to promote direct selling to the EU institutions and to ensure that the EU and national policy makers in Europe are aware of the industry’s benefits and advantages, as well as its contribution to national economies.

Since 2010, the communication agency, Page in extremis, is proud to have contributed to this succesfull story with the rebranding and the renaming of the association, and the implementation of the digital and print communication supports.

Page in extremis is a communication agency specialised in communication for International Institutions, European associations and corporations which handle successfully technical and complex information projected through a clear central idea of what the organisation is and what its aims are.

More information: http://www.inextremis.be

Brussels based communication agency corporate communication institutional communication Creativity - Brand strategy visual identity - rebran digital communication digital strategy