Why is Storyboarding essential before developing an animation?
A storyboard works like the blueprint of the architect. During the storyboarding phase, you can identify most errors related to the narration, media, and other relevant...

Why is Storyboarding essential before developing an animation?

A storyboard works like the blueprint of the architect. During the storyboarding phase, you can identify most errors related to the narration, media, and other relevant details.
Storyboarding is crucial for four mains  reasons:

1) The storyboard allows checking if the concept work.  The storyboard determines the direction the animation is going to take.

2) While creating the storyboard, you can write and test impactful punch lines and dialogues.

3) Will the action work? Storyboards contain notes that give a whole idea of how the animation would flow in its entirety.

4) For complex animations, to avoid over budget, it is better to have an approved storyboard before entering the production phase of the project.

Page in extremis has developed numerous video for several European organisations and institutions such as the European Union Agency for Railways

The mission of the European Union Agency for Railways is: “Making the railway system work better for society.”

The European Union Agency for Railways has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the Association and their digital expressions.

Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are.

More information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be

Brussels based communication agency corporate communication institutional communication digital communication digital publication animation

The European Banking Federation website is an example of best practices in digital strategy development and implementation for European Associations.
The rebranding of the European Association has taken into account the specificities of the digital...

The European Banking Federation website is an example of best practices in digital strategy development and implementation for European Associations.

The rebranding of the European Association has taken into account the specificities of the digital world to maximise the visual impact of the brand on the new media.

The result is a website rich in colour with high visual effects helping to communicate the new modern and leading character of the management team.

The European Banking Federation (EBF) is the voice of the European banking sector, uniting 32 national banking associations in Europe that together represent some 4,500 banks – large and small, wholesale and retail, local and international – employing about 2.1 million people.

The communication agency, Page in extremis signs the design of the EBF website.

Page in extremis has realised major web-based communications projects for many well-known European institutions and associations.

As a leading communications agency, their online projects set the standard for digital communications in the European public affairs space.

More information:
www.inextremisdigital.be
www.inextremis.be
www.inextremisbranding.be

Communication Agency Brussels corporate communication institutional communication Digital Branding digital strategy digital publication Website Design

"Navigation systems are one of the most important systems or structures making up the anatomy of information architecture for Website design. Along with search systems, navigation systems are the most frequently used architectural structures of a Website for locating and accessing the information it contains. Usually, the first thing a user does when opening a webpage is to explore its content using the labels that make up the site’s navigation system"
- M. Peres-Montoro and L. Codina in Navigation Design and SEO for Content-Intensive Websites  A guide for an Efficient Digital Communication

Communication Agency Brussels corporate communication institutional communication digital strategy digital communication digital publication

Discover UNEP in EUROPE 2016 Year in review!
The year 2016 in review gives you a flavour of what the UN Environment Programme is doing in the pan-European region. This online publication invites you on a white journey through 12 initiatives UN...

Discover UNEP in EUROPE 2016 Year in review!

The year 2016 in review gives you a flavour of what the UN Environment Programme is doing in the pan-European region. This online publication invites you on a white journey through 12 initiatives UN Environment ran this year in Europe.

UNEP hopes that some of their latest success stories will trigger your desire to work together with them for a more sustainable Europe.

2016, said Jan Dusik,  Director, Europe Office, UN Environment “has been a busy year with many promising seeds planted in our region: a first inventory on industrial soil pollution undertaken in Serbia, new air quality monitoring stations opened in Bosnia, a first and firm pan-European commitment to the Global Goals, or the entering into force of the first Caspian Sea Protocol, to name but a few. All these successes prove the unprecedented commitment of Europeans to the environmental cause and hold great potential to be scaled-up and replicated in other cities and countries”.

The online publication is the result of a collaboration between the communication team of UNEP in Europe and the communication agency, Page in extremis.

Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through innovative digital tools.

For more information:

http://unepineurope.org/year-in-review-2016/

http://www.inextremisdigital.be

http://www.inextremisdigital.eu

http://www.inextremis.be

Brussels based communication agency corporate communication institutional communication digital strategy Digital Branding digital communication digital publication

"Campaigns using search engines should support your positioning and brand strategy, contributing to the experience that you wish to deliver and the mindshare that you wish to own. This includes your ad copy, landing pages, and page descriptions that appear in organic results"
- The Strategic Marketing Process — How to Structure Your Marketing Activities to Achieve Better Results

Communication Agency Brussels corporate communication institutional communication digital strategy Digital Branding digital communication digital publication

This year, Madrid will welcome the 44th annual ASECAP Study and Information Days. On the occasion of this expected event, the logo and the visual identity of the event website will convey the vibrant colours of Spain.
The ASECAP days will explore the...

This year, Madrid will welcome the 44th annual ASECAP Study and Information Days. On the occasion of this expected event, the logo and the visual identity of the event website will convey the vibrant colours of Spain.

The ASECAP days will explore the key role of the toll motorways in ensuring an integrated and sustainable mobility in Europe. The event will offer the opportunity to reflect on the EU integrated transport approach and, more specifically, on how to meet the challenges towards the EU 2020 Strategy. It will also look into the future of transport from the current international perspective.

The ASECAP Days will be the occasion for high-level panellists representing toll road infrastructure operators, as well as other modes of transport, and EU policymakers to discuss sustainability issues related to infrastructure financing, operation, maintenance, safety and the environment while considering how Intelligent Transport Systems contribute to the achievement of the goals set.

The two-day discussions will, therefore, be marked by technical and political sessions with essential information and Q & A about subjects falling under the responsibility of ASECAP’s different Permanent Committees (COPERs) affecting infrastructure financing, safe movement and smart mobility.

A session will be specifically devoted to delivering the final results of the REETS project (the unique pan-European project on regional tolling interoperability funded by the European Commission) led by ASECAP. Furthermore, the REETS and EETS stakeholders will debate on the future of a pan-European interoperable electronic toll system based on the REETS legacy.

Finally, a session on innovative marketing activities of motorway toll operators will be held during which national cases focusing on best practices and added value services for the customers will be brought into the spotlight.

You will find the two-day conference programme on the event website.

The ASECAP days website, the Reets and the EETS web platforms are all developed by the ASECAP communication’s team in close collaboration with the communication agency, Page in extremis.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise identity guide.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, unforgettable events, excellent publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:

http://www.asecapdays.com

http://www.inextremisdigital.be

http://www.inextremis.be

http://www.inextremisbranding.be

Communication Agency Brussels corporate communication institutional communication digital strategy Digital Branding digital communication digital publication

Ciett actively contributes to the future of work debate!
As the voice of labour choice, Ciett is set up to promote common interests of the private employment services sector on an international level.
Ciett actively contributes to the future of work...

Ciett actively contributes to the future of work debate!

As the voice of labour choice, Ciett is set up to promote common interests of the private employment services sector on an international level.

Ciett actively contributes to the future of work debate, not in the least by providing facts and figures about the employment and recruitment industry at international level in the Ciett Economic Report.

The 2016 edition of the most comprehensive fact book about the industry is one of continuity as well as change.

As in previous years, the report gives you an overview of the performance of various aspects of our industry.
The number of workers who find access to the labour market after intermediation by a recruitment and employment agency – 71.9 million people in 2014!
The turnover of the industry across the globe, which totaled 1450  billion.
And as always, there is much more data to be found in the report.

There are two new elements in this edition of the Ciett Economic Report.
The first is the different way that Ciett structures the data.
In 2015, Ciett decided to organize the data based on the four areas where the industry adds value: enabling work, adaptation, security, and prosperity.
So it is only logical that Ciett would use these four areas to structure the report that gives a comprehensive overview of the industry.

The second change is the medium Ciett chose to present this message.
The digital and online world have a profound impact on the way that the industry develops, and therefore Ciett decided also to bring the economic report online.

There is still a hard copy that offers you an insight into only a small selection of data but for the full overview of the report, you need to consult the online version.

This will make it easier for the reader, to browse the content liberally, and to share and repost the content more easily.

The online publication and the printed summary are the results of the collaboration between the communication team of Ciett and the communication agency, Page in extremis.

Based in Brussels, Page in extremis is a communication agency that makes brands conversational. The company helps organisations manage their communities, engage with their stakeholders and convey their messages through innovative digital tools.

For more information:

http://www.ciett.org/economicreport2016/

http://www.inextremisdigital.be

http://www.inextremis.be

Communication Agency Brussels corporate communication institutional communication digital strategy Digital Branding digital communication digital publication

The 2016 edition of the Ciett Economic Report is entirely digital.
The digital world has a profound impact on the way that the employment and recruitment industry develops, and, therefore, Ciett as the authoritative voice representing the interests...

The 2016 edition of the Ciett Economic Report is entirely digital.

The digital world has a profound impact on the way that the employment and recruitment industry develops, and, therefore, Ciett as the authoritative voice representing the interests of the industry around the world, decided to bring the economic report online.

The 2016 edition of the Ciett Economic Report is the most comprehensive fact book about the employment and recruitment industry at international level.

The report gives an overview of the performance of various aspects of the industry.

The world of work is changing.

The labour market is facing a series of challenges such as digitization, globalisation, demographic change, skills shortages and new attitudes to work.

Each of these factors is impacting the demand and supply on the labour market.

The employment and recruitment industry is ideally suited to help companies and workers find the right solutions by providing an ever increasing range of HR services.

The industry is helping corporations and workers to adapt to the 21st-century challenges facing the labour market.

The communication agency, Page in extremis has developed the online publication in close collaboration with the CIETT’s communication team.

Located in Brussels, the communication agency, Page in extremis has realised online publications for many well-known Global and European institutions and associations.

Page in extremis is a leading strategic communication agency that  proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise visual identity guide.

3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns, unforgettable events, amazing publications and innovative digital solutions.

4) Creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:

http://www.inextremisdigital.be
http://www.inextremis.be
http://www.inextremisbranding.be

For a full overview of the report, please visit http://www.ciett.org/economicreport2016/

Communication Agency Brussels digital strategy digital communication digital publication online report Website Design website development

Digital Customs, the opportunities of the Information Age
“Digital Customs is the theme for the year ahead”, claims Mr. Kunio Mikuriya, Secretary General of the World Customs Organization.
The World Customs Organization is the voice of 179 Customs...

Digital Customs, the opportunities of the Information Age

“Digital Customs is the theme for the year ahead”, claims Mr. Kunio Mikuriya, Secretary General of the World Customs Organization.

The World Customs Organization is the voice of 179 Customs administrations which operate on all continents and represent all stages of economic development. Today, WCO Members are responsible for processing more than 98% of all international trade.

The 79th edition of the WCO News entitled “Going Digital” sets an overview of how Customs and the private sector are embracing digital technologies.

“Information and Communications Technology (ICT) is everywhere in today’s Customs workplace”, said Mr. Mikuriya.

He emphasizes: “From the use of ICT in office automation to the use of the Internet to publish and disseminate information, to the use of automated clearance systems to make declarations, perform risk management, undertake validation and processing, and eventually to issue approvals, ICT has transformed the way that Customs and governments operate.”

To reaffirm the importance of ICT for Customs administrations and in the work programme of the WCO, Mr. Mikuriya chose the concept of ‘Digital Customs’ as the theme for the year ahead.

He specifies: “Digital Customs means using digital systems to collect and safeguard Customs duties, to control the flow of goods, people, conveyances and money, and to secure the cross-border trade from crime, including international terrorism which continues to rear its head across the globe.”

In close collaboration with the WCO communication team, the quarterly magazine “WCO news” is designed and produced by the communication agency, Page in extremis.

The Belgian communication agency, Page in extremis is an official provider of the international organization.

Located in Brussels, the communication agency has extended experience in the translation of specific communication needs into effective communication media.

Page in extremis is a communication partner who offers you specialised services going from the creation of corporate and institutional brands to the development of digital and classic media.

More information: http://www.inextremisdigital.be

Communication Agency Brussels corporate communication institutional communication digital strategy digital communication digital publication

What do Europeans think about connected cars?
On February 2016, FIA Region I revealed consumer concerns related to the connected car collected from the My Car My Data public survey including 12,000 European people.
Although the expression of a high...

What do Europeans think about connected cars?

On February 2016, FIA Region I revealed consumer concerns related to the connected car collected from the My Car My Data public survey including 12,000 European people.

Although the expression of a high level of interest in connectivity, respondents issued a clear message: vehicle connectivity must respect conditions and address privacy concerns.

Across the 12 countries surveyed, 90% say that vehicle data belongs to the owner or driver of the vehicle.

An overwhelming 91% wanted the possibility to switch off connectivity.

A further 76% wanted to decide when and for how long consent to access car data should last.

In the case of a breakdown, an overwhelming majority felt that they should get to choose who repairs the car.

The results of the survey have been the purpose of a report developed by the FIA Region I and entitled  "What Europeans Think About Connected Cars".

The FIA Region I office, based in Brussels, is a consumer body representing 112 Motoring and Touring Clubs and their 38 million members from across Europe, the Middle East and Africa.

The graphic design of the report results of the collaboration between the FIA Region I’s communication team and the communication agency Page in extremis.

The Belgian communication agency, Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

Page in extremis proposes 4 integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise graphical identity guide.

3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns, unforgettable events, amazing publications and innovative digital solutions.

4) Creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information on Page in extremis:
http://www.inextremis.be

For more information on the FIA Region I survey:
The study includes 12,000 people in 12 European countries: Austria, Germany, Belgium, France, Finland, Italy, the Netherlands, UK, Poland, the Czech Republic, Denmark and Spain — approx 1000 replies from each country.

https://issuu.com/fia_region_i/docs/fia_survey_brochure_2016_web/24?e=9373068/33388449

Communication Agency Brussels corporate communication institutional communication digital strategy digital communication digital publication

"It amuses me that whenever I run a successful campaign with great web copy, I find a few dozen copycats mimicking certain parts of my work. Invariably, however, they merely copy the words but fail to duplicate the strategy or tactic behind the words, which is what really makes the copy effective"
- M. Veloso in Web Copy That Sells (third edition)

Brussels based communication agency digital strategy digital communication digital publication corporate communication institutional communication

Discover the EETS Info Platform on internet!
The EETS Info Platform is the unique point of access to all on the internet providing EETS related information.
The info platform:
a) Safeguards the interactive communication between the 28 Member States...

Discover the EETS Info Platform on internet!

The EETS Info Platform is the unique point of access to all on the internet providing EETS related information.

The info platform:

a) Safeguards the interactive communication between the 28 Member States and the EC regarding the national registers, the EETS domains, the EETS providers, the appointed Conciliation Bodies in the different States, as well as the existing Notified Bodies (NoBos).

b) Provides open to all up-to-date information on the EETS developments contributing to the exchange of best practices and dissemination of relevant information concerning EETS among professional stakeholders.

The EETS Info Platform is a project developed by the European Association of Operators of Toll Road Infrastructures (ASECAP).

The ASECAP members’ networks today span more than 48.000 km of motorways, bridges and tunnels across 22 countries. ASECAP’s purpose is to defend and develop the system of motorways and road infrastructures in Europe applying tolls as a means to ensure the financing of their construction, maintenance and operation.

ASECAP maintains relations with relevant international organisations, the EU institutions and the industry’s stakeholders, protecting the interests of ASECAP members regarding the deployment of a holistic, cooperative transport approach.

The communication agency, Page in extremis has developed the internet platform in close collaboration with the ASECAP’s communication team.

Located in Brussels, the communication agency, Page in extremis has realised online platforms for many well-known European institutions and associations.

Page in extremis is a leading strategic communication agency.
We build brands, and we strengthen reputations of International organizations, European associations and corporations.

For more information: http://www.inextremisdigital.be
and http://www.inextremisbranding.be
and http://www.inextremis.be

Communication Agency Brussels Website Design web platform website development digital strategy digital publication corporate communication institutional communication

How to maximize your presence on social media?
Images are the most popular type of content shared by experienced social media users.
On social media, the best images catch the eye, entertain, spur emotions, or broadcast inspiring messages.
The social...

How to maximize your presence on social media?

Images are the most popular type of content shared by experienced social media users.

On social media, the best images catch the eye, entertain, spur emotions, or broadcast inspiring messages.
The social media users often share branded images that help the impact of their messages and the build of their online brand reputation.

There are real benefits to creating unique visual posts for your organization.

Building a set of original graphical images is a great solution to boost you content on social media.
There are a couple of good practices for the social media graphics like the use of a consistent color palette, the use of photo filters and fonts that reflect your brand personality.

Images can also be of several types like photographies, drawings, typographic visuals, and many more.
But one of the most prolific types of images used on social media are the infographics.

Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.

With the need to cope with increased amounts of data and at the same time increase quality and productivity, infographics like charts, graphs, and map are mainly used for operational purposes.

Infographics can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.

The process of creating infographics is related to data visualization, information design, or information architecture.

The communication agency, Page in extremis, can help you deploy a consistent set of infographics that can become the backbone of your visual presence on social media.

The communication agency creates and refreshes corporate and institutional brands and develops digital and printed media.

Page in extremis has defined a proprietary process to reach the best results. The process includes the monitoring and the several quality checks, specially developed to provide a maximum of comfort to its clients.

For more information: www.inextremis.be

and www.inextremisbranding.be

and www.inextemisdigital.be

Communication Agency Brusselsinstitutional communicationsocial media marketingsocial media strategysocial media presencesocial media program social media marketing brand building branding digital strategy digital communication digital publication

"Before you think about getting into videos as a marketing tool, you have to assess whether your content is suited to the video format and whether or not you can consistently produce valuable videos"
- M. J. Brown in Social Media Marketing — How to Build and Execute your own Social Media Strategy

Communication Agency Brusselsinstitutional communicationsocial media marketingsocial media strategysocial media presencesocial media program Brussels based communication agency corporate communication institutional communication digital pubblication online reports social media marketing digital strategy digital communication digital publication online report online annual report pageinextremis