"Our ability to utilise social media effectively will come down to having interesting and useful content to share, and being willing and able to engage in an open and authentic way"- D. Rowles in Digital Branding — A complete step-by-step guide to strategy, tactics and management
Thanks for this beautiful year!
(Click here to discover our online season’s greetings)
We wish you a wonderful New Year!
"It’s essential in these days of multiple media and multiple information gathering styles that you use the appropriate media to reach the people who need to hear your message"- B. Delaney’s in NonProfit Marketing Handbook — A hands on guide to marketing & communications in nonprofit organizations
How to maximize your presence on social media?
Images are the most popular type of content shared by experienced social media users.
On social media, the best images catch the eye, entertain, spur emotions, or broadcast inspiring messages.
The social media users often share branded images that help the impact of their messages and the build of their online brand reputation.
There are real benefits to creating unique visual posts for your organization.
Building a set of original graphical images is a great solution to boost you content on social media.
There are a couple of good practices for the social media graphics like the use of a consistent color palette, the use of photo filters and fonts that reflect your brand personality.
Images can also be of several types like photographies, drawings, typographic visuals, and many more.
But one of the most prolific types of images used on social media are the infographics.
Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.
With the need to cope with increased amounts of data and at the same time increase quality and productivity, infographics like charts, graphs, and map are mainly used for operational purposes.
Infographics can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.
The process of creating infographics is related to data visualization, information design, or information architecture.
The communication agency, Page in extremis, can help you deploy a consistent set of infographics that can become the backbone of your visual presence on social media.
The communication agency creates and refreshes corporate and institutional brands and develops digital and printed media.
Page in extremis has defined a proprietary process to reach the best results. The process includes the monitoring and the several quality checks, specially developed to provide a maximum of comfort to its clients.
For more information: www.inextremis.be
"Before you think about getting into videos as a marketing tool, you have to assess whether your content is suited to the video format and whether or not you can consistently produce valuable videos"- M. J. Brown in Social Media Marketing — How to Build and Execute your own Social Media Strategy
What are the trends 2016 for online Annual Reports?
Annual reports are often considered only a legal necessity.
From the communication point of view, this is a big mistake.
For communicators, the release of an Annual Report is a real opportunity to communicate the main messages of the organisation; to speak about their successes and generate a positive wave of what was done in the previous 12 months.
In 2015, Online Annual reports are becoming common, even the organisations that publish only an online version of their annual report are seldom.
However, the printed reports still have their place, and if we look at the present trends, it does not seem that they will disappear soon.
But let’s focus on the online reports. What will be the trend for 2016?
1) More storytelling
Storytelling is the narration of the key events in an organisation life through words, sound, and images using metaphoric embellishments. Storytelling is an excellent way to carry information forward.
Stakeholders pay a better attention when you wrap your messages in a story.
2) Parallax Scrolling Annual Reports
The parallax mini-websites trend will continue to 2016, with its impressive effect at the scrolling feature of a web page. Technically speaking, the parallax effect uses multiple backgrounds that seem to move at different speed to create a sensation of depth and an interesting browsing experience. The parallax effect is very efficient when you want to convey information quickly and easily in a very structured way.
3) Single-Page Responsive Annual Reports (mobile-friendly).
Why? With web traffic moving towards mobile, it is reasonable to expect that responsiveness standard will also apply to the online annual reports.
Scrolling single-page can be an efficiently way to encapsulate the key information related to your annual report.
4) Movement and interactivity
Combining movement with more interactivity is going to produce amazing and memorable results.
With movement, Parallax scrolling, Single-page responsiveness, and, interactivity, the communication agencies have more tools than ever to build you the storytelling for your next online report.
Located in Brussels, the communication agency, Page in extremis has realised online reports for many well-known European institutions and associations.
Page in extremis is a leading strategic communication agency.
We build brands and we strengthen reputations of International institutions, European associations and corporations.
For more information: http://www.inextremisdigital.be
and http://www.inextremisbranding.be
and http://www.inextremis.be
"As much as the media world has changed, increasing in size and scope, you have an incredible advantage to strategically organise your social media communications (…) and to use Web 2.0 technology (…) to learn more about the people you want to reach and engage"- D. K. Breakenridge in Social Media and Public Relations — Eight New Practices for the PR Professional
During an event, an efficient way to keep your information up-to-date is to use a custom-made website based on a Content Management System (CMS).
A CMS is an application that allows publishing, editing and modifying content, organizing, deleting as well as maintenance from a central interface.
Such systems of content management provide procedures to manage workflow in a collaborative environment.
With a CMS, you can easily modify your event program and the speakers profiles. But more than that you can also communicate with your attendance before, during and after the event. This continuous flow of communication allows you to give a real interactive experience to your public and create with them a strong feeling of loyalty.
With the communication agency, Page in extremis, Seldia - the European Direct Selling Association has develop a vibrant conference website based on a CMS.
The European Direct Selling Conference has established itself as a must-attend event on the annual direct selling calendar.
The annual flagship event gathers the leaders and experts of the European Direct Selling industry. The conference aims at providing new insights to all the burning questions related to the future of this dynamic industry.
Seldia was established in 1968 and represents the Direct Selling industry in Europe. Seldia’s mission is to promote direct selling to the EU institutions and to ensure that the EU and national policy makers in Europe are aware of the industry’s benefits and advantages, as well as its contribution to national economies.
Since 2010, the communication agency, Page in extremis, is proud to have contributed to this succesfull story with the rebranding and the renaming of the association, and the implementation of the digital and print communication supports.
Page in extremis is a communication agency specialised in communication for International Institutions, European associations and corporations which handle successfully technical and complex information projected through a clear central idea of what the organisation is and what its aims are.
More information: http://www.inextremis.be
"No matter what your role is on any project team, there are ways in which you can introduce the powerful principles and tools of content strategy and immediately improve the way content is created and cared for, thereby improving the content itself"- K. Halvorson in Content Strategy at Work