What do Europeans think about connected cars?
On February 2016, FIA Region I revealed consumer concerns related to the connected car collected from the My Car My Data public survey including 12,000 European people.
Although the expression of a high level of interest in connectivity, respondents issued a clear message: vehicle connectivity must respect conditions and address privacy concerns.
Across the 12 countries surveyed, 90% say that vehicle data belongs to the owner or driver of the vehicle.
An overwhelming 91% wanted the possibility to switch off connectivity.
A further 76% wanted to decide when and for how long consent to access car data should last.
In the case of a breakdown, an overwhelming majority felt that they should get to choose who repairs the car.
The results of the survey have been the purpose of a report developed by the FIA Region I and entitled "What Europeans Think About Connected Cars".
The FIA Region I office, based in Brussels, is a consumer body representing 112 Motoring and Touring Clubs and their 38 million members from across Europe, the Middle East and Africa.
The graphic design of the report results of the collaboration between the FIA Region I’s communication team and the communication agency Page in extremis.
The Belgian communication agency, Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
Page in extremis proposes 4 integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise graphical identity guide.
3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns, unforgettable events, amazing publications and innovative digital solutions.
4) Creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information on Page in extremis:
http://www.inextremis.be
For more information on the FIA Region I survey:
The study includes 12,000 people in 12 European countries: Austria, Germany, Belgium, France, Finland, Italy, the Netherlands, UK, Poland, the Czech Republic, Denmark and Spain — approx 1000 replies from each country.
https://issuu.com/fia_region_i/docs/fia_survey_brochure_2016_web/24?e=9373068/33388449
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