"Magellan was able to communicate with the native tribes because his Malay interpreter could understand their languages"- G. V. Wulfen in The Innovation Expedition — A visual toolkit to start innovation
Here is our blog, discover our website www.inextremis.be
"Advances in technology have delivered exciting opportunities to communication practitioners. Mobile phones and email have brought flexibility; social media application have led to new ways of communicating; and continually upgraded computer software has made research, planning, writing and evaluation more efficient"- J. Mahoney in Strategic Communication — Campaign Planning
The voice of the lighting industry in Europe has a brand new website!
LightingEurope will increase the value of light to society.
The European association represents the lighting industry in Europe. LightingEurope is the voice of more than 1,000 lighting companies who employ more than 100,000 people over Europe.
With the implementation of the new website and the publication of the LightingEurope’s Strategy Roadmap 2025, the association is focussing on the strategic growth drivers for the industry that will benefit the European users and the environment: LEDification, Intelligent Lighting Systems, Human Centric Lighting and Circular Economy.
LightingEurope has the ambition to create a regulatory framework that improves the quality of lighting and thereby the quality of life. This frame will foster freedom of innovation and deliver a broad range of opportunities for the lighting industry.
The new website depicts in detail the new vision of LightingEurope for the next years. With energy efficiency seen as a given fact, LightingEurope defines enabling drivers to achieve growth in the value of light to society.
Page in extremis has developed the Webdesign and the production of the LightingEurope website in close collaboration with the communication team of LightingEurope.
Page in extremis has realized major web-based communications projects for many well-known European institutions and associations.
As a leading communications agency, their online projects set the standard for digital communications in the European public affairs space.
More information:
www.inextremisdigital.be
www.inextremis.be
www.inextremisbranding.be
See all the key messages from LightingEurope on their new website http://www.lightingeurope.org
"Adding your website signature to everything you do online can drive more traffic than you can imagine. This allows you to drive people to your site without coming across as pushy and will leave links all across the internet stamped by you and your brand"- M. Pierce in Increase Website Traffic Now!: 45 Proven Tips That Will Increase Your Website Traffic by 500% in the Next 45 Days
"Finding analogies can lead to new thinking and breakthroughs. An analogy is something that is comparable to something else. You can find an analogy by asking yourself, “What is this like?”, or “In what situations has this problem been solved before?”"- J. Ingledew in How to have great ideas — A guide to creative thinking
"A communication system includes functions like advertising, investor relations, community relations, marketing, marketing communication, public relations, public affairs, sales and employee (or internal) communication"- J. Mahoney in Strategic Communication — Campaign Planning
Why is Storyboarding essential before developing an animation?
A storyboard works like the blueprint of the architect. During the storyboarding phase, you can identify most errors related to the narration, media, and other relevant details.
Storyboarding is crucial for four mains reasons:
1) The storyboard allows checking if the concept work. The storyboard determines the direction the animation is going to take.
2) While creating the storyboard, you can write and test impactful punch lines and dialogues.
3) Will the action work? Storyboards contain notes that give a whole idea of how the animation would flow in its entirety.
4) For complex animations, to avoid over budget, it is better to have an approved storyboard before entering the production phase of the project.
Page in extremis has developed numerous video for several European organisations and institutions such as the European Union Agency for Railways
The mission of the European Union Agency for Railways is: “Making the railway system work better for society.”
The European Union Agency for Railways has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the Association and their digital expressions.
Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.
Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are.
More information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be
"Navigation systems are one of the most important systems or structures making up the anatomy of information architecture for Website design. Along with search systems, navigation systems are the most frequently used architectural structures of a Website for locating and accessing the information it contains. Usually, the first thing a user does when opening a webpage is to explore its content using the labels that make up the site’s navigation system"- M. Peres-Montoro and L. Codina in Navigation Design and SEO for Content-Intensive Websites A guide for an Efficient Digital Communication
Discover UNEP in EUROPE 2016 Year in review!
The year 2016 in review gives you a flavour of what the UN Environment Programme is doing in the pan-European region. This online publication invites you on a white journey through 12 initiatives UN Environment ran this year in Europe.
UNEP hopes that some of their latest success stories will trigger your desire to work together with them for a more sustainable Europe.
2016, said Jan Dusik, Director, Europe Office, UN Environment “has been a busy year with many promising seeds planted in our region: a first inventory on industrial soil pollution undertaken in Serbia, new air quality monitoring stations opened in Bosnia, a first and firm pan-European commitment to the Global Goals, or the entering into force of the first Caspian Sea Protocol, to name but a few. All these successes prove the unprecedented commitment of Europeans to the environmental cause and hold great potential to be scaled-up and replicated in other cities and countries”.
The online publication is the result of a collaboration between the communication team of UNEP in Europe and the communication agency, Page in extremis.
Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through innovative digital tools.
For more information:
http://unepineurope.org/year-in-review-2016/
http://www.inextremisdigital.be
A new website for the European Retail Round Table!
The European Retail Round Table (ERRT) brings together the CEOs of Europe’s leading international retail companies. They are active in a variety of retail markets, including food, furniture, fashion, and electronics, amongst others. Each retailer has both physical stores as well as multichannel operations in Europe.
The retail sector is of fundamental importance to the European economy and the well-being of EU citizens. ERRT promotes a Single Market in Retail, the delivery of a more sustainable consumption model, and the creation of new market opportunities globally.
ERRT shares its members’ collective ideas with the objective to better enable retailers to give Europe’s consumers better access to the benefits of the Single Market and to promote the delivery of a more sustainable consumption model.
To achieve this, ERRT contributes to the public policy debate that impacts its members and Europe’s consumers, promoting policy choices that create opportunities both in the Single Market and in the global economy.
The new website of the European Association has been designed and produced by the communication agency, Page in extremis in close collaboration with the communication team of ERRT.
Located in Brussels, the communication agency develops dynamic websites since 1994.
Page in extremis proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity supported by easy to use guidelines and concise Brand guide.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, great publications and innovative digital solutions.
4) The creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
http://www.inextremisdigital.be
http://www.inextremis.be
http://www.inextremisbranding.be
"Omni-channel marketing recognises the fact that my target audience will want to engage and communicate with me across multiple channels in away that suits them. It recognises that each channel plays a different role in the user journey, and this role may change and adapt according to what the person engaging with it wants"- D. Rowles in Digital Branding — A complete step-by-step guide to strategy, tactics and measurement
Today, online annual reports are standard, but their printed version still have their place, and it does not seem that they will disappear soon.
Let’s examine how one of the best-known organisations in the Brussels Real Estate world handled that matter: citydev.brussels has entrusted Page in extremis with the task of designing, writing, and producing their last annual report in both digital and printed versions.
The results are two vibrant and impactful publications made within a close dialogue framework involving the communication department of citydev.brussels and the Creative Unit of the communication agency.
The online and the printed version includes the last innovative trends for annual reports.
For online reports, that means:
1) Parallax Scrolling
Scrolling single-page is an efficiently way to encapsulate the essential information related to your annual report.
2) Single-Page Responsive (mobile-friendly).
With web traffic moving towards mobile, it is reasonable to expect that responsiveness standard will also apply to the online annual reports.
3) Movement and interactivity
Combining action with more interactivity is going to produce amazing and memorable results.
Located in Brussels, the communication agency, Page in extremis has realised annual reports for many global corporations, worldwide institutions and European associations.
Page in extremis is a strategic communication firm that
build brands and strengthen reputations.
For more information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be
"Before you launch an online campaign, it’s important to have a good website that can measure your traffic and convert visitors to prospects or customers. It’s also helpful to address your online campaigns in your annual marketing plan and budget"- I. Moderandi in The Startegic Marketing Process — How to Structure Your Marketing Activities to Achieve Better Results
The Region of Brussels-Capital (RBC) must respond urgently to several challenges resulting from the demographic explosion.
To answer these challenges, the Brussels-Capital Region is committed to strengthening the policy of renovation of neighbourhoods and to producing 6,500 new public housing, including 60% of social housing.
To achieve this, the Government has put in place a set of operational measures whose its new Call for Projects “Be.exemplary”.
The Call for Projects is open to all Masters of work who build or renovate in the Brussels Region.
The objective of Be.exemplary is to select projects whose the concrete realisation is expected in the short and medium terms. The approach proposed is therefore intentionally opened and aims innovation.
Each project will have to position its specificity regarding the four thematics which constitutes the public challenge in Brussels: architectural and urban challenge, social challenge, environmental challenge, circular economy challenge.
The Region of Brussels-Capital (RBC) has entrusted the promotion of the new Call for Projects with the communication Agency Page in extremis.
In close relation with the Brussels authorities communication team, the communication agency has developed an integrated communication campaign: a website containing explanatory video capsules was released. Linked with social media, the web platform includes an E-newsletter system. Press releases and a specific toolkit is available for the journalists.
Located in Brussels, the communication agency, Page in extremis realises online campaigns for Global and European institutions, corporations and associations.
Page in extremis is a leading strategic communication agency that proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or revitalization of your visual identity supported by easy to use guidelines.
3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns, memorable events, astonishing publications and innovative digital solutions.
4) Creative development and production of innovative and digital communication tools.
Interested in partnering with Page in extremis?
We make brands conversational, help organisations convey their message and engage with their stakeholders.
For more information:
http://www.inextremisdigital.be
http://www.inextremis.be
http://www.inextremisbranding.be
For the Be.exemplary, please visit http://beexemplary.brussels
"Campaigns using search engines should support your positioning and brand strategy, contributing to the experience that you wish to deliver and the mindshare that you wish to own. This includes your ad copy, landing pages, and page descriptions that appear in organic results"- The Strategic Marketing Process — How to Structure Your Marketing Activities to Achieve Better Results