Page in extremis - Communication Agency - Digital

The new Aperam corporate website is online!

The new Aperam website is a corporate website model for any industrial group that benefits from a global presence. The site is innovative and allows to interact directly not only with the customers of the group but with all those who are interested to know more about a global player in stainless steel.

Did you know that in Europe and Brazil, Aperam is also a leading producer of high value-added speciality products, including electrical steel and nickel alloys?

Aperam, a global player in Stainless & Electrical Steel, commits to operate responsibly concerning health, safety and the well-being of its employees, contractors and the communities in which it serves.

Seven main sections constituted the Aperam Group’s new corporate website: Driving the future, Customers solutions, Group, sustainability, Investors and Careers.

Driving the future gives the visitor a global vision on the future development of the group’s activities and its ability to put its efforts into perspective.

Customers solutions, allows you to explore the world of possibilities that Aperam offers. Stainless steel is much more than just a metal - it’s a ubiquitous part of our lives.

In the Group section, discover everything you want to know about Aperam Group.

Sustainability shows how Aperam takes its environmental responsibility seriously.

Investors section brings together all that interests investors and other financial stakeholders.

Careers section shows how the group is continually investing in the development of its people. Aperam seeks to build a differentiated future. That is the Aperam Way.

The new Aperam corporate website was developed from A to Z by Aperam and the communication agency Page in extremis.

Over the last few months, the digital branch of the communication agency has been working in close collaboration with a dedicated working group within Aperam.
After several stages of validation by the Aperam operational units and the management of the group and after many tests, the new website is now accessible online.

Page in extremis realises major web-based communications projects for many well-known European institutions, associations and global groups.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.aperam.com
http://www.inextremis.be

How can you benefit from better lighting in your daily life?

LightingEurope is working to deliver the added value of lighting.
In their newly released web platform valueoflighting.eu, the lighting industry explains how we can all benefit from better lighting in our daily lives.

Light not only allows us to see and navigate our surroundings, but it also helps us feel good and function better. Light affects our alertness, cognitive performance, emotions and sleep/wake cycle. Good lighting increases concentration reduces fatigue and is bright enough for all visual tasks, including tasks performed by ageing employees.

With valueoflighting.eu, LightingEurope showcases all that lighting can do – from the well-established energy savings that modern lighting technologies offer, to the less widely known benefits of the non-visual aspects of light.

LightingEurope has gathered facts and figures from studies spanning various disciplines.

The Communication Agency Page in extremis is delighted to benefit from the repeated trust of LightingEurope for several years. The web platform is the result of the collaboration between LightingEurope and the creative team of Page in extremis.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into innovative communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to spread a bright idea of who you are.

More information:
Discover https://valueoflighting.eu and join us on this journey to see the light… in a different light!
http://www.inextremis.be

How to develop an effective communication campaign integrating social media?

The secret is in the process: an effective communication campaign should be divided into three significant phases: 1) Programmatic strategy, 2) Operational strategy and 3) Measurements and corrective actions.

The first phase is the Programmatic strategy.
Based on your Brand strategy (vision, missions, value, positioning), you start defining the objectives of the campaign, your target groups and the key messages plus the specific ones.
Then, it is necessary to identify where and how your organisation meets its target groups — called the touchpoints.

The second phase is operational.
You need to define the milestones of your campaign.
Each milestone will be built like an impulse with a before, during and after the period. Each will be placed on a timeline.
Each milestone should be personalised in a consistent, recognisable way. The essential of the personalisation is based on a mixt composed of the main messages to convey through the campaign and by your brand identity.  
Each milestone is promoted through a social media campaign.
At this stage, the choice of the mix of social media where you will be active is crucial. This selection could be guided by the presence of your targets group on the chosen social media.

The third phase is a cyclic process that consists of measuring the impact of the implementation of your milestones. The effect of your actions can be measured through the analytics offered by your social media and Google analytics.
You can learn, the actions realised with success —that you could repeat and the failures to bypass.

And now that you have the recipe are you ready for being a great chef?
We can help you prepare the perfect meal!

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a bright idea of who you are.

More information:
For example, check the campaign about Seldia anniversary on twitter! Use #seldia50
http://www.inextremis.be

A brand new website for Liquid Gas Europe!

Formerly AEGPL, Liquid Gas Europe, the European LPG Association, is composed of national LPG associations; the main European LPG distributors, and equipment manufacturers.

With the support of its working groups of industry experts, Liquid Gas Europe is actively involved in concrete initiatives and programs to ensure the sustainable, safe and efficient development of LPG in Europe.

LPG can be used in several different sectors, such as domestic, commercial, industrial, agricultural and for transportation. Wherever heat, light or power is required, LPG can offer its benefits to both end-users and society as a whole.

LPG - The smart alternative, everywhere you need it

LPG offers significant environmental advantages, particularly regarding indoors and outdoor air quality. It is characterised by low particle emissions, low NOx (nitrogen oxide) emissions and low sulphur content.

Learn more about LPG and Liquid Gas Europe by discovering the new website: https://www.liquidgaseurope.eu

The website is the result of the collaborative work between the Liquid Gas Europe’s team and the communication agency, Page in extremis.

Page in extremis realises major web-based communications projects for many well-known European institutions and associations.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
https://www.liquidgaseurope.eu
http://www.inextremis.be

Dive online into the latest statistics for the Home Appliance Industry in Europe!

With the new APPLiA online report, you can dive into the latest statistics for the Home Appliance Industry in Europe. You will find that a stunning effort has gone into maintaining the industry’s Home Appliance 2025 vision and call for action.  

“During 2017, our members have worked hard to develop new and innovative technologies that help everyone in Europe lead more comfortable, sustainable and healthy lives”, stated Paolo Falcioni, APPLiA Director-General.

The APPLiA members have continued to provide valuable contributions to the European economy, to smarter and better EU regulation for the sector, to advancing sustainable lifestyles for EU citizens and to further developing smart(er) living in a connected home environment.

But 2017 has not only been a fruitful year for the members it has also been an exciting year for the association as they went toward a new corporate identity.  "With the release of this report, CECED has become APPLiA", added Paolo Falcioni, “ You will find a first look of our new identity in the following pages. I am sure you will enjoy the read”.

The APPLiA Director-General closed by declaring: “ In the meantime, we welcome any feedback you may wish to send us in response. Our door continues to be open!

The 2017-2016 online edition of the Home Appliance Industry in Europe by the numbers report compiles robust facts and figures about the industry.

The Communication Agency, Page in extremis is proud to have contributed to the creative development and the graphical production of the online report. The result is a comprehensive digital publication made within an intimate original dialogue framework involving the Belgian communication agency’s creative team, and APPLiA.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://applia-europe.eu/statistical-report-2017-2016/index.html
http://www.inextremis.be

Seldia operates a turning point in its digital transformation!

In preparation for his 70th birthday, the European organisation representing the direct selling industry offers a reshaping of its presence on social media.

The renewal covers multiple digital channels: Twitter, Google+, LinkedIn and Facebook pages, Youtube,  Mailchimp.

This transformation is the opportunity to initiate a campaign that highlights the role Seldia played in helping to build the sector in particular through the setting up of the highest ethical standards in the framework of the European direct selling code of conduct.

The impact of this significant campaign will be strengthened in June by the revamping of the Seldia corporate website and the release of a new redesigned Annual Report. Both communication supports will be tailored to the new era of digital modernity.

The climax of the campaign will take effect the 16 & 17 October during the celebration of the 70th anniversary at the 7th European Direct Selling Conference in Brussels.

Seldia’s mission is to promote direct selling to the EU institutions and to ensure that the EU and national policymakers in Europe are aware of the industry’s benefits and advantages, as well as its contribution to national economies.

This new step towards the digital transformation of the European association is the result of an intimate dialogue associating the Belgian communication agency, Page in extremis with the Seldia’s management.

Page in extremis helps various European associations perform the digital transformation of their communication.

The communication agency, Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.directsellingconference.eu
http://www.inextremis.be

Discover UNEP in EUROPE 2017 Year in review!

The year 2017 in review gives you a flavour of what the UN Environment Programme is doing in the pan-European region. This online publication invites you on a white journey through 12 initiatives UN Environment ran this year in Europe.

UNEP hopes that some of their latest success stories will trigger your desire to work together with them for a more sustainable Europe.

2017, said Jan Dusik,  Director, Europe Office, UN Environment “was the year of the third UN Environment Assembly, but also the Year of Ecology in Russia. We have stood side-by-side with citizens to protect our environment, including through securing millions of individual pledges to beat pollution, and re-connected people to nature through World Environment Day. Our engagement in Central Asia has reached a historic high, thanks to a number of new projects and our participation in the Sustainable Energy EXPO in Astana. We have also aimed to make an impact on the ground, be it through training Ukrainian journalists on green economy, rolling our sleeves up to help collect waste in the Russian Arctic, or by reducing air pollution in Bosnia and Herzegovina. We have continued to push for the environment to be a high priority at the political level, for example by supporting the G7 environment ministers’ meeting, hosting the 5th conference of the parties of the Carpathian Convention and by taking part in numerous high-level meetings on the Arctic”.

The online publication is the result of a collaboration between the communication team of UNEP in Europe and the communication agency, Page in extremis.

Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through innovative digital tools.

For more information:

http://unepineurope.org/year-in-review-2017/

http://www.inextremis.be

http://www.inextremisdigital.be

http://www.inextremisdigital.eu

How to organise your narration within an animation? Storyboarding is essential before developing an animation.

A storyboard works like the blueprint of the architect. During the storyboarding phase, you can identify most errors related to the narration, media, and other relevant details.

Storyboarding is crucial for four mains  reasons:

1) The storyboard allows checking if the concept works.  The storyboard determines the direction the animation is going to take.

2) While creating the storyboard, you can write and test impactful punch lines and dialogues.

3) Will the action work? Storyboards contain notes that give a whole idea of how the animation would flow in its entirety.

4) For complex animations, to avoid over budget, it is better to have an approved storyboard before entering the production phase of the project.

Page in extremis has developed numerous animation for several European institutions and organisations such as the Community of European Railway and Infrastructure Companies (CER).

CER’s role is to represent the interests of its members on the EU policy-making scene, in particular, to support an improved business and regulatory environment for European railway operators and railway infrastructure companies.

CER has selected the communication agency, Page in extremis, as a partner for ensuring an active alignment between the messages developed by the Association and their visual expressions.

Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a distinct idea of who you are.

More information:
https://www.youtube.com/watch?v=xLwHlVCZov4&feature=youtu.be
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be

AmCham EU won the “Best Professional Body of the Year” and “Best Trade Body Campaign” for the Single Market study campaign at the European Public Affairs Awards (EuroPAwards) 2017.

EuroPAwards 2017 was organised in collaboration with the International Communications Consultancy Organisation (ICCO), the European Centre for Public Affairs (ECPA), Society of European Affairs Professionals (SEAP) and the European Public Affairs Consultancies’ Association (EPACA).

The communication agency Page in extremis is happy to have participated in the AmCham EU campaign through the creative development and the production of the central study entitled “The EU Single Market: Impact on Member States”.

The study was developed both as a printed publication and as a web platform made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and the American Chamber of Commerce to the EU.

Page in extremis realises major web-based communications projects for many well-known European institutions and associations.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.amchameu.eu/singlemarket
http://www.amchameu.eu/news/amcham-eu-wins-‘best-professional-body-year’-and-‘best-trade-body-campaign’-awards
http://www.inextremis.be

The 2014-2016 WIM implementation report is fully digital

From the very beginning in 2008, the Wine in Moderation programme has aimed to make a measurable contribution to the way people approach to wine, and to reducing the abuse of alcohol.

The progress made has been recognised and referenced as good practice by national, European and international authorities, but with success comes responsibility.

Wine in Moderation programme continues to gain momentum and has been established as the reference in Sustainability and Social Responsibility within the worldwide wine business.

The WiM Association executes the reporting exercise annually through an online survey tool, tracking the commitment performance based on specific KPIs. Responses are assessed, and interviews are organised in case of doubts. Restrictions/limitations do apply in such a wide reporting exercise in a fragmented agricultural (wine) sector.

The WiM Association has selected the communication agency, Page in extremis, as a strategic partner for developing the report and ensuring a stronger alignment between the messages conveyed by the Association and their visual expressions.

Located in Brussels, Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and European associations.

More information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be

The employment industry enables 50 million people to find work

The employment industry delivers € 417 billion in global sales revenues, with agency work accounting for € 279 bn of the total, followed by MSP (€ 95 bn), Direct Recruitment (€ 36.8 bn), RPO (€ 3.3 bn) and career management (€ 3 bn).

The year-long research conducted by the World Employment Confederation in 50 countries addresses the challenges of a changing world of work and illustrates the role of the employment industry in enabling work, adaptation, security and prosperity.

The 2017 online edition of the World Employment Confederation’s Economic Report compiles robust facts and figures about the employment industry.

The Communication Agency, Page in extremis is proud to have contributed to the creative development and the graphical production of the online report. The result is a comprehensive digital publication made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team, and the World Employment Confederation.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

The communication agency proposes four integrated services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or relooking of your visual identity aligned with a new brand strategy and supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, significant publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.wecglobal.org/economicreport2017/
http://www.inextremis.be
http://inextremisdigital.be

SolarPower Europe is a member-led association representing organisations active along the whole value chain. The association aims to shape the regulatory environment and enhance business opportunities for solar power in Europe.

SolarPower Europe’s vision is to ensure that solar energy is the leading contributor to Europe’s energy system.

In close collaboration with the International Battery Energy & Storage Alliance (IBESA), SolarPower Europe is co-organising “DIGITAL SOLAR & STORAGE.”

“DIGITAL SOLAR & STORAGE” is the first event that unites the key stakeholders in solar, energy storage and digitalisation from Europe to establish a cross-sectoral platform in areas that will shape the power, heat & transport sectors.

Executives will discuss market trends, identify new business models and highlight how digitalisation can benefit consumers and put forward the long-term vision for the industry.

An event website has been designed by the communication agency, Page in extremis. The agency has also developed the visual identity for the event and various communication supports such as an E-newsletter.

Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes four integrated communication services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or relooking of your visual identity aligned with a new brand strategy and supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, distinguished publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://www.digitalsolar-storage.org
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be

A dynamic and digital logo for the SERA conferences and Convention!

SERA Regional Conferences and Convention is a joint initiative of the European Commission and the European Union Agency for Railways in collaboration with Ministries for Transport, National Safety Authorities, and Industry Associations.

The technical pillar of the 4th Railway Package introduces one single process for cross-border vehicle authorisation in Europe.

Market participants in Europe demanded to learn about the advantages of this new regime before to lend it their support – as one of the key challenges for this process is the transposition of European legislation into national law, which will have to be ended by 2019/2020.

In July 2017, the implementing acts that lay the foundation for these European processes needed to be voted by the EU Member States in the Railway Interoperability and Safety Committee (RISC).

In and get a full-hearted buy-in of national decision makers for the new European processes, it was necessary to engage in an open an intense debate and put forward clear information about these new processes.

From April to June 2017, the European Commission and the European Union Agency for Railways had therefore launched a series of regional debates, where stakeholders can voice their opinions and doubts in their native language, and get a clear idea of the benefits of the new process.

The communication agency, Page in extremis was designated to develop a visual identity for the European initiative.

Five conferences took place, each organised in distinct EU regions:  
- SERA Regional Conference East Mediterranean in Budapest
- SERA Regional Conference Baltic Nordic in Helsinki  
- SERA Regional Conference West Mediterranean in Valletta  
- SERA Regional Conference Central in Berlin  
- SERA Regional Conference North Sea in Amsterdam

The final insights were debated in Brussels at the SERA Convention.
An iterative logo was conceived by page in extremis to express the informative step-by-step process visually:

Developed in close collaboration with the European Union Agency for Railways communication team, the visual identity of the SERA initiative has been considered as very successful amongst the stakeholders.

Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

For more information:
www.inextremis.be
www.inextremisbranding.be