"We need to understand how search, social media and mobile are impacting our target audience’s perceptions of us and how it is impacting their likelihood of buying our products. We also need to do this in a measureable way"- Rowles, Daniel in Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement.
Zhagahub, an innovative platform for standardisation!
The Zhaga Consortium is on a mission to standardise interfaces of components of LED luminaires. To inform their public with transparency and efficiency, The Zhaga Consortium has implemented the Zhagahub.org, an innovative web platform dedicated to the Zhaga community.
Within the digital platform, each member can easily connect with the latest insights from the Zhaga community. For a smooth experience, many videos allow discovering the richnesses of the Zhaga certification and its numerous benefits. A schedule of activities shows where and when to meet the Zhaga team.
Specifiers and End Users, Manufacturers of LED Modules and Electronic Components, and LED Luminaire Manufacturers will find clear and understandable explanations about the various benefits that offer Zhaga certified products.
Short videos explain in 3 steps how and why to get your product Zhaga Certified.
Last but not least, visitors will find information about the latest books — Book 18: Smart interface between outdoor luminaires and sensing/communication modules, Book 20: Smart interface between indoor luminaires and sensing/communication modules, Book 24: NFC programming of drivers made easy.
The Zhagahub online platform is the result of the creative dialogue between the Zhaga Consortium communication team and the Communication agency Page in extremis.
Based in Brussels, the communication agency Page in extremis can help you craft your campaign strategy. The communication agency enables you to create unique and compelling visual content. You will reinforce the personal bond with your audience that will help you earn their trust efficiently.
Want to create unique and engaging content for your social followers and make an impact, contact Page in extremis.
For more information:
http://www.inextremis.be
https://zhagahub.org/
How automotive suppliers contribute to the history of the auto industry?
CLEPA60 History is an interactive animation that offers you the experience of mobility from the past to the future. The online animation allows you to discover how automotive suppliers have been contributing to the history of the auto industry.
The CLEPA60 History online experience is the result of the collaboration between the communication team of CLEPA and the creative unit of the communication agency Page in extremis.
CLEPA is the European Association of Automotive Suppliers.
The European association represents over 3.000 companies supplying state-of-the-art components and innovative technology for safe, smart and sustainable mobility.
This year, CLEPA has turned 60 years and will celebrate automotive excellence past, present and future with a landmark event on industry and mobility of the years to come.
This event will gather leading policymakers and top industry executives as well as include an eye-opening display of technology solutions that are shaping the future of mobility.
Located in Brussels, Page in extremis is a communication partner that help you develop your communication campaigns by integrating events, online platforms, publications and social media development.
More information:
Discover https://clepa-history.eu/ and join us on this journey!
How is the private employment industry making a difference in the new world of work?
The private employment industry believes in “social innovation” as the way forward. Social innovation is defined as the implementation of new solutions for working, learning and social protection for the benefit of workers, employers and society in general. The World Employment Confederation’s members have developed a map detailing the goals and conditions of social innovation, suggesting some examples of potential actions, identifying which stakeholders the industry should work with as well as outlining the benefits and risks for the sector.
The social innovations stories, the WEC online platform presents about 30 cases studies. Find out through concrete cases how the private employment industry is making a difference in the new world of work by implementing new ways of working, learning and providing social protection.
All around the world, WEC members are implementing new ways of working, learning and providing social protection. Check out what is happening in specific countries!
As labour markets enablers, the World Employment Confederation-Europe and its members believe that they have a leadership role to play in building such future proof labour markets.
The WEC online platform of social innovation stories is the result of the creative dialogue between the WEC communication team and the Communication agency Page in extremis.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations, and global corporations.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information: https://www.socialinnovationstories.org/http://www.inextremis.be
How automotive suppliers contribute to the history of the auto industry?
CLEPA60 History is an interactive animation that offers you the experience of mobility from the past to the future. The online animation allows you to discover how automotive suppliers have been contributing to the history of the auto industry.
The CLEPA60 History online experience is the result of the collaboration between the communication team of CLEPA and the creative unit of the communication agency Page in extremis.
CLEPA is the European Association of Automotive Suppliers.
The European association represents over 3.000 companies supplying state-of-the-art components and innovative technology for safe, smart and sustainable mobility.
This year, CLEPA has turned 60 years and will celebrate automotive excellence past, present and future with a landmark event on industry and mobility of the years to come.
This event will gather leading policymakers and top industry executives as well as include an eye-opening display of technology solutions that are shaping the future of mobility.
Located in Brussels, Page in extremis is a communication partner that help you develop your communication campaigns by integrating events, online platforms, publications and social media development.
More information:
Discover https://clepa-history.eu/ and join us on this journey!
How is the private employment industry making a difference in the new world of work?
The private employment industry believes in “social innovation” as the way forward.
Social innovation is defined as the implementation of new solutions for working, learning and social protection for the benefit of workers, employers and society in general.
The World Employment Confederation’s members have developed a map detailing the goals and conditions of social innovation, suggesting some examples of potential actions, identifying which stakeholders the industry should work with as well as outlining the benefits and risks for the sector.
The social innovations stories, the WEC online platform presents about 30 cases studies. Find out through concrete cases how the private employment industry is making a difference in the new world of work by implementing new ways of working, learning and providing social protection.
All around the world, WEC members are implementing new ways of working, learning and providing social protection. Check out what is happening in specific countries!
As labour markets enablers, the World Employment Confederation-Europe and its members believe that they have a leadership role to play in building such future proof labour markets.
The WEC online platform of social innovation stories is the result of the creative dialogue between the WEC communication team and the Communication agency Page in extremis.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations, and global corporations.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
https://www.socialinnovationstories.org/
http://www.inextremis.be
Event is an essential milestone of successful Integrated communication campaigns!
Developing an integrated communication campaign is the absolute way to assure that your message is delivered to your target audiences, regardless of how they interact with your organisation.
Integrated communication campaigns offer the organisation to outline its messages and highlight its uniqueness to a target audience, with tailored communications, through various mediums.
The first step is to define a strategy through analysis. Although the way to communicate will differ across channels, the messages should remain consistent, address the relevant audience and stand out in the context.
Selecting and prioritising the target audiences is critical.
With a targeted audience, you can create visual and content that will resonate with those audiences and facilitate the awareness process.
Once you have a strategy, campaign messages and identified target audiences, you will need to determine the channels to reach those audiences. In addition to the print and digital media, organising event is a critical piece. When events are developed as a part of an integrated communication campaign, they are going to give you the best return on your campaign.
Seldia, the European Direct selling association entrusts the communication agency, Page in extremis with the development of its Integrated communication campaigns. The agency has developed a content strategy with blogs, public relations, videos, social media, advertising, case studies, guides…
Interested?
Contact us to get the conversation started: www. inextremis.be
Inextremis is hiring a UX designer to reinforce its digital pole.
Inextremis is a communication agency based in Brussels specialised in strategic communication for International Institutions, European associations and global corporate groups.
Since 1994 Inextremis consults, creates and develops brand identity, strategies and designs, events and digital communication campaigns, always experimenting with new media solutions and technologies.
We are looking for a young and passionate UX designer to strengthen and enrich the agency’s digital pole. The new UX Designer will work with our creative team lead by our Creative Director and under the direct supervision of our Digital Manager.
These tasks will consist of:
Working with the creative team and the Digital manager to implement designs and communication platforms
Identifying and achieving the clients’ digital expectations
Developing wireframes and prototypes
Conducting concept and usability testing and gather feedback
Managing multiple website projects
Front-end design and development with HTML, CSS and Javascript
Leading the hard coding team
Editing websites with the CMS interfaces
Optimising the front-end performance of our websites
Applying best practices of SEO principles
Who you are:
You are passionate about design within the latest technologies, driven and enthusiastic,
You are a digital native with education in graphic design communication,
Attention to details and crave to excel.
You have client-facing experience and like working in teams, as well as independently,
You are strong in HTML/CSS/Javascript,
Good at Adobe CC,
You have 1 to 3 years of relevant experience in digital,
And excellent English (written and verbal). FR/NL is optional.
Curiosity for new technology (eg. AR) is a plus
Required capabilities:
Embraces and leads change and innovation
Willingness to keep up with design trends
Excellent communication skills: inherent kindness and empathy, and willingness to listen
Good teamwork skills
Graphical tools knowledge and usage
Knowledge and usage of web design, content management and search engine optimisation (SEO), common CMS platforms, social media platforms, video production
Ability to understand and interpret site analytics
Strong planning & organisational skills
Expressing in fluent English.
Fluency in other European languages is considered a Plus.
Professional Experience:
1-3 years+ work experience in web design
Proficiency with .net, HTML, CSS, JavaScript and jQuery
Understanding of server-side CSS
Understanding of key design principles
Experience with graphic design applications
Experience with responsive and adaptive design
Is a plus:
Experience in Agile principles
Experienced with working with outsourced solution and service delivery partner
What you get:
A full-time place in an eclectic and inspiring team,
A friendly and respectful team of colleagues,
An entrepreneurial environment where your initiatives are appreciated,
A constant learning curve,
A client-facing, consulting, expectations and project management position on engaging and innovative digital projects.
Thank you for submitting your application only by LinkedIn, by email or PDF. Our mail for submission is hello@inextremis.be (CV (pdf) + link toward your Portfolio). Other formats will not be opened!
Take a look at our website to know more about us:
http://www.inextremis.be
Clues for impactful presentations
Never forget that first class presentations require time and focus for:
Exploration & research > Generate ideas > Organise ideas > Collect feedback > Storyboard > Build the slides > Rehearse, rehearse, rehearse!
Here are six pointers we give you to enhance your abilities to make impactful presentations:
1) Think communication — not decoration,
2) Clarify your intentions,
3) Being obsessed with ideas — not tools,
4) Know when to stop,
5) Let your ego at the door.
6) Images also have an exceptional potential to get an emotional response from your audience.
Pictures help us become involved. With images, we see what is written. To simplify the often complicated messages, we appreciate the help of visuals.
The images contribute positively to the storytelling process that makes communication more engaging.
With all this in mind, the communication agency, Page in extremis can help you develop the most strategic presentations for your organisation.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.
More information:
How to combine both a strategic and practical approach to social media?
Any social media strategy is an integral part of all communication strategy and therefore needs to be embedded in any global strategy of development.
Each organisation needs to set social media goals that support its broader objectives as an organisation. They also need to consider how they represent their brand in social channels and demonstrates their brand purpose.
To align your social media strategy with your overarching organisational development strategy, you need to answer some crucial questions:
- Who your core audience is?
- where they engage in social media?
- how and what they use it for?
- and how social media is integrated into their working journey as well as how you might fit into it as a brand?
With social media, you can ensure that your brand has a presence precisely where your audience spends a part of their time.
Social media enables a brand to get closer to its audience by providing unique and essential insights into their behaviour, their views, and how they feel about you.
By using sophisticated and accurate targeting techniques, you can ensure that your brand is seen by its stakeholders.
When acting on a Social Media campaign, you connect with your viewers through a follow, comment, or like but, also on a deeper level through posting key-facts that familiarise your readers about the reasoning behind your messages.
By consistently sharing the same messages across your campaign without being redundant, your followers will assimilate what you stand for.
DirectSellingIs is an example of a Social Media Campaign managed by a European Association. The campaign is led by Seldia, the European organisation that represents the Direct Selling Industry.
The campaign is divided into several phases.
The purpose of the current stage is to address 4 key recommendation to the European Parliament and Commission.
http://recommendations.seldia.eu/ is the campaign micro-website where you can find the recommendations for the European Parliament and Commission.
On the micro-website, you will find the latest facts and figures on Direct Selling to provide the regulatory with a clear picture of what it’s all about.
The communication agency Page in extremis has designed and produced the Social Media Campaign in close collaboration with the Seldia team.
Based in Brussels, the communication agency Page in extremis can help you craft your campaign strategy. The communication agency enables you to create unique and compelling visual content. You will reinforce the personal bond with your audience that will help you earn their trust efficiently.
Get started creating unique and engaging content for your social followers and make an impact, contact Page in extremis.
Interested in partnering with Page in extremis?
More information:
http://recommendations.seldia.eu/
http://www.inextremis.be
How is the private employment industry making a difference in the new world of work?
The private employment industry believes in “social innovation” as the way forward.
Social innovation is defined as the implementation of new solutions for working, learning and social protection for the benefit of workers, employers and society in general.
The World Employment Confederation’s members have developed a map detailing the goals and conditions of social innovation, suggesting some examples of potential actions, identifying which stakeholders the industry should work with as well as outlining the benefits and risks for the sector.
The social innovations stories, the WEC online platform presents about 30 cases studies. Find out through concrete cases how the private employment industry is making a difference in the new world of work by implementing new ways of working, learning and providing social protection.
All around the world, WEC members are implementing new ways of working, learning and providing social protection. Check out what is happening in specific countries!
As labour markets enablers, the World Employment Confederation-Europe and its members believe that they have a leadership role to play in building such future proof labour markets.
The WEC online platform of social innovation stories is the result of the creative dialogue between the WEC communication team and the Communication agency Page in extremis.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations, and global corporations.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
https://www.socialinnovationstories.org/
http://www.inextremis.be
Celebrate 60th years of automotive excellence with CLEPA
This year, CLEPA, the European Association of Automotive Suppliers has turned 60 years and will celebrate automotive excellence past, present and future with a landmark event on industry and mobility of the years to come.
The 4th December, CLEPA will celebrate its anniversary at The Square, Brussels.
This event will gather leading policymakers and top industry executives as well as include an eye-opening display of technology solutions that are shaping the future of mobility.
The opening will be addressed by Peter Altmaier, Federal Minister for Economic Affairs and Energy, Germany and Bruno Le Maire, Minister of Economy and Finance, France.
A conference-debate will follow regarding the automotive supply industry’s vision on the future of mobility: competitive, safe, sustainable & smart with Volkmar Denner, CEO of Bosch, Jordi Lombarte, CTO of Autoliv, Jörg Stratmann, CEO of Mahle and Jada Smith, Vice President Advanced Engineering and External Relations of Aptiv.
In the afternoon, will occur a panel discussion concerning European technology leadership, harnessing the power of innovation with Barbara Eibinger-Miedl, Minister and CoRAI - Committee of the Regions - Automotive Intergroup President, Karima Delli, Member of the European Parliament, Chair of the Committee on Transport and Tourism, Patrick Koller, CEO of Faurecia, Wolf-Henning Scheider, CEO of ZF and Jon Lindén, serial entrepreneur, start-up founder and CEO of Ekkono.
In parallel to the conference, this event will showcase the forward-thinking technology solutions produced by the automotive parts and components industry. Interactivity and experience are the keywords.
For the occasion, the European association has entrusted the communication agency, Page in extremis with the design of a radiant and festive visual identity. A series of funny communication devices will be emitted shortly. Stay tuned for more information.
The communication agency Page in extremis is happy to collaborate to the 60 anniversary of the European association within a creative dialogue framework with the CLEPA’s communication team.
Page in extremis creates the identity of major innovative events for many well-known European institutions and associations.
The communication agency, Page in extremis has defined a smooth process, including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency helps organisations engage with their stakeholders and convey their messages.
For more information:
https://futureaswemove.eu/event/
http://www.inextremis.be
How automotive suppliers contribute to the history of the auto industry?
CLEPA60 History is an interactive animation that offers you the experience of mobility from the past to the future. The online animation allows you to discover how automotive suppliers have been contributing to the history of the auto industry.
The CLEPA60 History online experience is the result of the collaboration between the communication team of CLEPA and the creative unit of the communication agency Page in extremis.
CLEPA is the European Association of Automotive Suppliers.
The European association represents over 3.000 companies supplying state-of-the-art components and innovative technology for safe, smart and sustainable mobility.
This year, CLEPA has turned 60 years and will celebrate automotive excellence past, present and future with a landmark event on industry and mobility of the years to come.
This event will gather leading policymakers and top industry executives as well as include an eye-opening display of technology solutions that are shaping the future of mobility.
Located in Brussels, Page in extremis is a communication partner that help you develop your communication campaigns by integrating events, online platforms, publications and social media development.
More information:
Discover https://clepa-history.eu/ and join us on this journey!
Why is integrated communication favoured?
Integrated Communication is a simple concept.
It ensures that all forms of communication and messages are carefully linked together.
At its basic level, Integrated Communication means combining all the communication tools, so that they work together in harmony, providing they speak consistently with one voice all the time, every time. Their sum impact is more significant than their parts impact.
Integrated Communication wraps communications around audiences and helps the targeted audiences move through the various stages of the perception process.
Consistent images and relevant, useful, messages help nurture long term relationships with audiences.
The organisation consolidates its image, develops a dialogue and nurtures its relationship with their audiences.
Carefully linked messages help audiences by giving timely reminders, updated information which, when presented in a planned sequence, help them move comfortably through the stages of the recognition process.
The campaign that GS1 Healthcare did for its new standard for investigational products is a brilliant example of Integrated Communication.
GS1 Healthcare has entrusted the communication agency Page in extremis with the development of the Integrated campaign.
Various tools have been selected and developed: a specific web page as a central point of communication, an explanatory video animation, a powerpoint slide, a series of teasers for the social media, a poster, article, press release, and a leaflet summary.
The agency addressed the redactional and the design development for each communication support within an intimate dialogue between the GS1 Healthcare unit and the agency copywriter.
Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information:
Video animation: https://www.youtube.com/watch?v=FpccPy7w74w&t=40s
Explore the FIEC digital activity report 2018-2019!
Kjetil Tonning, FIEC President, introduces you to the content of the report in a short video. A digital timeline offers you an ingenious overview of the 2018-2019 achievements. The online version can be consulted on a smartphone as well as on a tablet or a computer and, the information can easily be shared with friends, co-workers and partners.
The online version is developed in five languages (English, French, Italian, Spanish and German).
Through its 31 national member federations in 27 European countries (24 EU & EFTA and Turkey), FIEC represents, without discrimination, construction enterprises of all sizes, from all building and civil engineering specialities, engaged in all kinds of working methods.
FIEC speaks for the European Construction Industry. The European construction industry contributes 9% to the EU GDP and employs 14.5 million people in 3 million enterprises, most of which are SMEs with less than 20 operatives.
The Communication Agency, Page in extremis is proud to have participated in the development of the online report.
The result is an impactful online publication made within an intimate creative dialogue framework involving the Belgian communication agency’s creative unit and the FIEC team.
The communication agency, Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information: