"Get right to the point in the opening lines, you must answer Who? What? Where? How? and Why? in one snappy paragraph … Your release will be accepted or rejected on the basis of your headline and introduction so make sure it’s packed full of newsworthy content"- D. Blick in 15 essential Marketing Masterclasses
"Target publics can be identified by analysing which people are important to an organisation in a specific situation. All organisations have stakeholders, people who have an interest in the organisation. Often, the term stakeholders is used as a synonym for target publics but this is an insufficient description of the people who matter to an organisation in a specific situation: the two terms are not interchangeable"- J. Mahoney in Strategic Communication - Campaign Planning (Second Edition)
"Information architecture: This is the navigational structure of a website: the layout and flow of information. It’s the discipline of determining the best and most brand-appropriate way to present information so that it meets user needs and expectations"- A. P. Adamson in Brand Digital — Simple ways top brands succeed in the digital world
"No matter what your role is on any project team, there are ways in which you can introduce the powerful principles and tools of content strategy and immediately improve the way content is created and cared for, thereby improving the content itself"- K. Halvorson in Content Strategy at Work