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Discover UNEP in EUROPE 2015 Year in review!
The year 2015 in review gives you a flavour of what the UN Environment Programme is doing in the pan-European region. This online publication highlights twelve key achievements, projects and activities of the UNEP.
UNEP hopes that some of their latest success stories will trigger your desire to work together with them for a more sustainable Europe.
The following topics are in the spotlights:
- Green Economies shown to trump business as usual
- Organic agriculture under the spotlight
- Sustainable actions, technology and visions take stage for World Environment Day
- Mountain Adaptation Outlook series launched at COP21
- Powering cities with sustainable energy
- Reinforcing collaboration in Central Asia
- Developing biodiversity indicators across the region
- Ensuring a collective commitment for the Caspian Sea
- Environment and security: a fragile relationship
- Strengthening the science-policy interface: the Pan-European GEO assessment
- European CEO among Champions of the Earth
- Advancing regional partnerships
The online publication is the result of a collaboration between the communication team of UNEP in Europe and the communication agency, Page in extremis.
Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through innovative digital tools.
For more information:
http://unepineurope.org/year-in-review-2015/
"The importance of identifying the points of touch at which a brand can play and win is perhaps the most challenging factor organisations face in the digital age. Gaining someone’s attention, let alone getting them engaged, is hard in any market situation. The heightened ability of consumers to control the sales and purchasing process in the digital era has created additional barriers for organisations trying to get their brand message across and understood"- A. P. Adamson in Brand Digital — Simple ways top brands succeed in the digital world
How to measure your organisation social media impact?
Social media space and popularity metrics are not necessarily what you want to spend a lot of time and energy on.
Especially when the value of a follower is almost zero, if the follower does not help you meet your communication objectives.
That is why measurement, analysis, and reporting need to be always taken in their context.
Still, to be effective a social media programme must be measurable. But it should be done conforming with the objectives and targets it aims to influence.
There are four pillars of a social media measurement: monitoring, measurement, analysis, and reporting.
1) The monitoring means listening with purpose, which gives to your data value.
2) The measurement represents quantifying relevant data.
3) The analysis is the interpretation of the gathered data and the amount of insights you draw from it.
The analysis allows your social media team to see where must focus its efforts further.
4) The reporting must be efficient, timely, precise, and to the point.
It delivers not only the data but contextual actionable insights on the path to attain your objectives.
Interested in building your social media programme or creating measurement practices for your social media programme?
Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through social media.
For more information:
www.inextremisdigital.be and www.inextremis.be
"It’s essential in these days of multiple media and multiple information gathering styles that you use the appropriate media to reach the people who need to hear your message"- B. Delaney’s in NonProfit Marketing Handbook — A hands on guide to marketing & communications in nonprofit organizations
How to maximize your presence on social media?
Images are the most popular type of content shared by experienced social media users.
On social media, the best images catch the eye, entertain, spur emotions, or broadcast inspiring messages.
The social media users often share branded images that help the impact of their messages and the build of their online brand reputation.
There are real benefits to creating unique visual posts for your organization.
Building a set of original graphical images is a great solution to boost you content on social media.
There are a couple of good practices for the social media graphics like the use of a consistent color palette, the use of photo filters and fonts that reflect your brand personality.
Images can also be of several types like photographies, drawings, typographic visuals, and many more.
But one of the most prolific types of images used on social media are the infographics.
Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.
With the need to cope with increased amounts of data and at the same time increase quality and productivity, infographics like charts, graphs, and map are mainly used for operational purposes.
Infographics can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.
The process of creating infographics is related to data visualization, information design, or information architecture.
The communication agency, Page in extremis, can help you deploy a consistent set of infographics that can become the backbone of your visual presence on social media.
The communication agency creates and refreshes corporate and institutional brands and develops digital and printed media.
Page in extremis has defined a proprietary process to reach the best results. The process includes the monitoring and the several quality checks, specially developed to provide a maximum of comfort to its clients.
For more information: www.inextremis.be
"Before you think about getting into videos as a marketing tool, you have to assess whether your content is suited to the video format and whether or not you can consistently produce valuable videos"- M. J. Brown in Social Media Marketing — How to Build and Execute your own Social Media Strategy
"The reality of all marketing is that it generally isn’t just one thing that makes you by a product or choose a supplier. Generally it is a huge range of factors that make you prefer one brand over another, choose a particular product. Digital branding is all about understanding this process and making it measurable"- D. Rowles in Digital Branding — A complete step-by-step guide to strategy, tactics and measurement
Which structure should you best implement for your social media programme?
Mainly two types of structures are competing: the centralised model versus the decentralised!
Each model has its own strengths and weaknesses.
When you develop the structure of your social media programme, you need to consider which type of model matches best your organisation’s needs and culture.
In a centralised model, a central entity, called “the hub”, creates the message, the content, the strategy and makes all the decisions for the entire social media programme.
Advantages:
- a complete control over the message and the content,
- a complete control over the execution of the programme,
- collaboration is easier.
Disadvantages:
- a tendency to become bureaucratic,
- it encourages a “corporate style” instead of creating human connections.
In the scenario of the decentralised model, the central hub it is joined by multiple satellites that can also create their own specific messages and content.
Advantages:
- topics are driven by direct initiative,
- the team that feeds the discussion brings deep insights,
- it brings competency in the discussed field,
- a convenient friendly tone it is used.
Disadvantages:
- the control is more difficult,
- there is a risk of ineffective scatter.
Whatever your choice may be, your social media programme must be carefully installed.
Interested by implementing a social media programme in your organisation? Email us: mailto:digital@inextremis.be
Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through social media.
For more information:
http://www.inextremisdigital.be
http://www.inextremisdigital.eu
http://www.inextremis.be
"On the YouTube One Channel layout, you can show a trailer that will only appear (and autoplay!) to people who are not already subscribed to your channel. This is the perfect chance for you to let viewers know what your channel is all about and tell them why they should subscribe. Keep it short and to the point, eye-catching - and include a clear call to action, inviting your audience to subscribe"- A. Macarthy in 500 Social Media Marketing Tips