This year, Madrid will welcome the 44th annual ASECAP Study and Information Days. On the occasion of this expected event, the logo and the visual identity of the event website will convey the vibrant colours of Spain.
The ASECAP days will explore the key role of the toll motorways in ensuring an integrated and sustainable mobility in Europe. The event will offer the opportunity to reflect on the EU integrated transport approach and, more specifically, on how to meet the challenges towards the EU 2020 Strategy. It will also look into the future of transport from the current international perspective.
The ASECAP Days will be the occasion for high-level panellists representing toll road infrastructure operators, as well as other modes of transport, and EU policymakers to discuss sustainability issues related to infrastructure financing, operation, maintenance, safety and the environment while considering how Intelligent Transport Systems contribute to the achievement of the goals set.
The two-day discussions will, therefore, be marked by technical and political sessions with essential information and Q & A about subjects falling under the responsibility of ASECAP’s different Permanent Committees (COPERs) affecting infrastructure financing, safe movement and smart mobility.
A session will be specifically devoted to delivering the final results of the REETS project (the unique pan-European project on regional tolling interoperability funded by the European Commission) led by ASECAP. Furthermore, the REETS and EETS stakeholders will debate on the future of a pan-European interoperable electronic toll system based on the REETS legacy.
Finally, a session on innovative marketing activities of motorway toll operators will be held during which national cases focusing on best practices and added value services for the customers will be brought into the spotlight.
You will find the two-day conference programme on the event website.
The ASECAP days website, the Reets and the EETS web platforms are all developed by the ASECAP communication’s team in close collaboration with the communication agency, Page in extremis.
Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
The communication agency proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise identity guide.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, unforgettable events, excellent publications and innovative digital solutions.
4) The creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
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