"The context for innovation is perhaps more important than the innovation"- Peter Fisk in his book “Creative Genius”
Here is our blog, discover our website www.inextremis.be
€ 107,9 Billion surplus income from road transport re-invested into society. The Governments are making a major surplus on road transport revenue.
European motorists deserve a high-quality road infrastructure to which they are already contributing.
Rather than new or increased charging on road users, governments should look to revenue that is already available for funding the road network.
That’s is the central idea of the campaign “A Better Deal For Motorists” launched by FIA Region I.
The communication campaign is composed of a mix of digital and classic touch points: a web page, a video, a series of social media teasers from one part, and a full study and a report on the other hand.
FIA Region I has developed the design and the production of the campaign supports in collaboration with the communication agency Page in extremis.
The FIA Region I office, based in Brussels, is a consumer body representing 112 Motoring and Touring Clubs and their 38 million members from across Europe, the Middle East and Africa.
The Belgian communication agency, Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
Page in extremis proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity supported by a clear and concise graphical guide.
3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns, events, publications and innovative digital solutions.
4) Creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information on Page in extremis:
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be
For more information on “A Better Deal For Motorists” campaign:
http://www.fiaregion1.com/en/fia_region_1/forms/betterdeal.htm
"Our goal is to inspire you to champion brand transformation from within your business, working together instead of in silos, to create a seamless, consistent, authentic experience for employees and customers"- L. Sartain & M. Schumann in Brand form the Inside — Eight Essentials to Emotionally Connect Your Employees to You Business
A new website for the European Retail Round Table!
The European Retail Round Table (ERRT) brings together the CEOs of Europe’s leading international retail companies. They are active in a variety of retail markets, including food, furniture, fashion, and electronics, amongst others. Each retailer has both physical stores as well as multichannel operations in Europe.
The retail sector is of fundamental importance to the European economy and the well-being of EU citizens. ERRT promotes a Single Market in Retail, the delivery of a more sustainable consumption model, and the creation of new market opportunities globally.
ERRT shares its members’ collective ideas with the objective to better enable retailers to give Europe’s consumers better access to the benefits of the Single Market and to promote the delivery of a more sustainable consumption model.
To achieve this, ERRT contributes to the public policy debate that impacts its members and Europe’s consumers, promoting policy choices that create opportunities both in the Single Market and in the global economy.
The new website of the European Association has been designed and produced by the communication agency, Page in extremis in close collaboration with the communication team of ERRT.
Located in Brussels, the communication agency develops dynamic websites since 1994.
Page in extremis proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity supported by easy to use guidelines and concise Brand guide.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, great publications and innovative digital solutions.
4) The creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
http://www.inextremisdigital.be
http://www.inextremis.be
http://www.inextremisbranding.be
"Omni-channel marketing recognises the fact that my target audience will want to engage and communicate with me across multiple channels in away that suits them. It recognises that each channel plays a different role in the user journey, and this role may change and adapt according to what the person engaging with it wants"- D. Rowles in Digital Branding — A complete step-by-step guide to strategy, tactics and measurement
Today, online annual reports are standard, but their printed version still have their place, and it does not seem that they will disappear soon.
Let’s examine how one of the best-known organisations in the Brussels Real Estate world handled that matter: citydev.brussels has entrusted Page in extremis with the task of designing, writing, and producing their last annual report in both digital and printed versions.
The results are two vibrant and impactful publications made within a close dialogue framework involving the communication department of citydev.brussels and the Creative Unit of the communication agency.
The online and the printed version includes the last innovative trends for annual reports.
For online reports, that means:
1) Parallax Scrolling
Scrolling single-page is an efficiently way to encapsulate the essential information related to your annual report.
2) Single-Page Responsive (mobile-friendly).
With web traffic moving towards mobile, it is reasonable to expect that responsiveness standard will also apply to the online annual reports.
3) Movement and interactivity
Combining action with more interactivity is going to produce amazing and memorable results.
Located in Brussels, the communication agency, Page in extremis has realised annual reports for many global corporations, worldwide institutions and European associations.
Page in extremis is a strategic communication firm that
build brands and strengthen reputations.
For more information:
http://www.inextremis.be
http://www.inextremisdigital.be
http://www.inextremisbranding.be
"Before you launch an online campaign, it’s important to have a good website that can measure your traffic and convert visitors to prospects or customers. It’s also helpful to address your online campaigns in your annual marketing plan and budget"- I. Moderandi in The Startegic Marketing Process — How to Structure Your Marketing Activities to Achieve Better Results
The Region of Brussels-Capital (RBC) must respond urgently to several challenges resulting from the demographic explosion.
To answer these challenges, the Brussels-Capital Region is committed to strengthening the policy of renovation of neighbourhoods and to producing 6,500 new public housing, including 60% of social housing.
To achieve this, the Government has put in place a set of operational measures whose its new Call for Projects “Be.exemplary”.
The Call for Projects is open to all Masters of work who build or renovate in the Brussels Region.
The objective of Be.exemplary is to select projects whose the concrete realisation is expected in the short and medium terms. The approach proposed is therefore intentionally opened and aims innovation.
Each project will have to position its specificity regarding the four thematics which constitutes the public challenge in Brussels: architectural and urban challenge, social challenge, environmental challenge, circular economy challenge.
The Region of Brussels-Capital (RBC) has entrusted the promotion of the new Call for Projects with the communication Agency Page in extremis.
In close relation with the Brussels authorities communication team, the communication agency has developed an integrated communication campaign: a website containing explanatory video capsules was released. Linked with social media, the web platform includes an E-newsletter system. Press releases and a specific toolkit is available for the journalists.
Located in Brussels, the communication agency, Page in extremis realises online campaigns for Global and European institutions, corporations and associations.
Page in extremis is a leading strategic communication agency that proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or revitalization of your visual identity supported by easy to use guidelines.
3) The improvement of your “Communication Programme” by incorporating multichannel communication campaigns, memorable events, astonishing publications and innovative digital solutions.
4) Creative development and production of innovative and digital communication tools.
Interested in partnering with Page in extremis?
We make brands conversational, help organisations convey their message and engage with their stakeholders.
For more information:
http://www.inextremisdigital.be
http://www.inextremis.be
http://www.inextremisbranding.be
For the Be.exemplary, please visit http://beexemplary.brussels
"Campaigns using search engines should support your positioning and brand strategy, contributing to the experience that you wish to deliver and the mindshare that you wish to own. This includes your ad copy, landing pages, and page descriptions that appear in organic results"- The Strategic Marketing Process — How to Structure Your Marketing Activities to Achieve Better Results
A special website acts as a hub for all that is related to your event.
It will become your best touch point for saying everything about your event to your prospective attendees: what will your participants obtain from being there? What will they acquire? Who will they hear from? Who will they meet?
You can tell them all that in a clear and concise way immediately absorbable.
But developing an event website is not enough! You also need to think about how to promote your event.
Here are five simple ideas for digitally promoting your event:
1) Make your website easy to find: target relevant keywords when writing the content of your event website. Linking is important: an easy place to start is by linking from social networks back to your event website.
2) Highlight your Sponsors and encourage a connection between your sponsors and attendees. Your sponsors are a valuable marketing resource.
3) Use Email Marketing: correctly used, they can generate awareness and interest, engage with potential guests, create traffic into your event website and keep everybody updated.
4) Blog about your upcoming event. Thanks that you can share additional information with your prospective attendees and generate interest leading up to your event.
5) Trigger Social Media: establish your particular event hashtag! Make it memorable. Short is always better. Check that it is not already used somewhere.
The European Directe selling Conference is an example illustrating what we have explained: Seldia - the European Direct Selling Association has developed a vibrant conference website with the communication agency, Page in extremis.
The European Direct Selling Conference has established itself as a must-attend event on the annual direct selling calendar. The annual flagship event gathers the leaders and experts of the European Direct Selling industry. The conference aims at providing new insights to all the burning questions related to the future of this dynamic industry.
Since 2010, the communication agency, Page in extremis, is proud to have contributed to this happy story.
Based in Brussels, Page in extremis is a communication agency that makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
More information:
http://www.inextremis.be
"Brands and technological innovation are complementary strategic components that rely on each other. In the long run, brands cannot be a substitute for technological incompetence"- R. K. Srivastava and G. M. Thomas in The Future of Branding
A few years ago, the European wine sector founded the Association “Wine in Moderation – Art de Vivre” with the mission to coordinate the European and global implementation of the “Wine in Moderation Programme".
The primary objective of the programme is to bring together the entire wine sector around one universal message that speaks to all wine consumers across borders, generations and genders regardless of where and when they consume wine.
This message is simple yet powerful and is supported by the whole wine sector: “Wine only appreciated in moderation”.
Key elements of the moderation message are communicated through targeted communication materials such as an online video.
In close collaboration with the communication team of the organisation, Page in extremis has developed the video dedicated to the essentials of the programme in several European languages.
The European Association has selected the communication agency, Page in extremis, as a strategic partner for ensuring a stronger alignment between the messages developed by the Association and their visual expressions.
Page in extremis is a strategic communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.
Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you and your aims are.
More information:
http://www.inextremis.be
"Frame feedback—positive or corrective—as an ongoing process, not an occasional and arbitrary comment or correction. Make sure everyone around you knows that giving and receiving feedback is an ongoing goal with the intention of improving the entire organization"- Giving Effective Feedback in Harvard Business Review Press
« Stories from our work on the ground » is the title of the new digital publication of UNEP in Europe.
The United Nations Environment Programme (UNEP) established in 1972, is the voice for the environment within the United Nations system. UNEP acts as a catalyst, advocate, educator and facilitator to promote the wise use and sustainable development of the global environment.
UNEP address these by working on seven priority work areas: Climate Change, Disasters and Conflicts, Ecosystems Management, Environmental Governance, Chemicals and Waste, Resource Efficiency, and Environment Under Review.
The digital publication contains a snapshot into each of UNEP work areas through the eyes of their partners and beneficiaries, relying on outcomes from where they matter most.
A summary printed version of the digital publication exists in English and Russian.
The online publication is hosted on the web platform Unepineurope.org
Unepineurope.org is a hub for profiling what the UNEP is doing on the ground, highlighting work with partners, and informing stakeholders.
The digital platform allows disseminating the monthly E-Newsletter summarising the work that UNEP is delivering in the regions or from the regions.
The platform also gives a quick picture of the political movements in the regions and has a calendar section to mark upcoming events.
The platform has been designed and developed by Page in extremis in close collaboration with the UNEP communication team.
Based in Brussels, Page in extremis is a communication agency that makes brands conversational. They help organisations manage their communities, engage with their stakeholders and convey their messages through innovative digital tools.
Page in extremis has realised major web-based communications projects for many well-known global and European organisations.
For more information:
"Branding has fundamentally changed because of digital media. Digital has led to two-way communications between brands and consumers — social media means that we can now talk directly with the brands that we use every day"- Daniel Rowles in Digital branding — A complete step-by-step guide to strategy, tactics and measurement