"I’ve stated that your digital branding is there to deliver your value proposition. What we also need to be clear on is that your value proposition has to be completely authentic"- D. Rowles in Digital Branding — A complete step-by-step guide to strategy, tactics and measurement
Discover the 2016 annual report of BRUGEL. 100% digital, this one can be consulted on a dedicated online version.
In addition to the information of a report in the traditional format, the digital version offers videos and animations.
Also, the online version designed in responsive design can be consulted on a smartphone as well as on a tablet or a computer.
By visiting the online version, you can also download the whole report in PDF format or just some chapters, thanks to the download centre, which can be adapted to your needs.
BRUGEL is responsible for advising public authorities of the Brussels region on the organisation and functioning of the regional energy market on the one hand, and on the other, on a general mission for the supervision and control of energy.
BRUGEL has also strategically defined its commitments for efficient market functioning, smart grids and vigilant consumer protection.
BRUGEL has selected the Communication Agency Page in extremis for writing, designing and producing the 2016 Annual Report in close collaboration with the BRUGEL’s communication team.
The communication agency, Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
The communication agency proposes four integrated services:
1) The definition of a “brand strategy”.
2) The creation or refreshment of your visual identity supported by easy to use guidelines.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, amazing publications and innovative digital solutions.
4) The creative development of innovative communication tools (print and digital).
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information:
http://www.inextremisbranding.be
"Magellan was able to communicate with the native tribes because his Malay interpreter could understand their languages"- G. V. Wulfen in The Innovation Expedition — A visual toolkit to start innovation
Citydev.brussels actively contributes to the future of Brussels!
Citydev.brussels is one of the best-known organisations in the Brussels Real Estate world that focuses on economic expansion and urban renewal.
For the organisation, the last year has been rich in events and news. Several projects have been completed, and others have been launched, new modes of operation have been tested and approved, without referring to the recognition of the expertise which now exceeds the Belgian borders widely.
The Internet version of the Report of Activities 2017 contains comprehensive information on the projects, the goals and ambitions of the institution.
Page in extremis is delighted to have participated in the creative development and the graphical production of the citydev.brussels’ online Annual Report.
The result is a stunning internet publication made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and the citydev.brussels’ communication team.
Page in extremis confirms its ever-evolving expertise in annual reporting by releasing the new online Annual Report of citydev.brussels.
Each year, the graphic team of Page in extremis signs the design and produces about twenty annual reports.
Since 1994, the broad experience of the communication agency spreads to more than four hundred annual reports.
Be surprised by our know-how, contact us!
More information: http://www.inextremis.be
"Advances in technology have delivered exciting opportunities to communication practitioners. Mobile phones and email have brought flexibility; social media application have led to new ways of communicating; and continually upgraded computer software has made research, planning, writing and evaluation more efficient"- J. Mahoney in Strategic Communication — Campaign Planning
Be.exemplary has rewarded 10 architectural projects!
Last April, the Region of Brussels-Capital (RBC) had launched “Be.exemplary”: a call for projects, to enhance the value of the architecture in Brussels taking into consideration four thematics which constitutes the public challenge in Brussels — architectural and urban challenge, social challenge, environmental challenge, circular economy challenge.
The objective of Be.exemplary was to select projects whose the concrete realisation was expected in the short and medium terms. The approach proposed was intentionally opened and aims innovation.
Met in November 2016, a jury of experts has analysed all the nominations and designated the ten projects winners among those who offered the most relevance in function of their exemplarity, of the site considered, the context, of the issues and the means implemented.
Here is the list of the 10 awarded projects:
1. CROIX DE FEU
2. BUDA
3. QUATRE VENTS A TOUS TEMPS
4. RENOVATION DE LA TOUR BRUNFAUT
5. QUARTIER HELMET
6. VRIJE UNIVERSITEIT BRUSSEL - PISCINE
7. Complexe CENTR’AL
8. CITÉ VAN MEULECOM
9. LYCÉE MARIA BOODSCHAP – GYMNASE
10. ILOT DE SPIEGEL
For a detailed overview of each project, please visit: http://beexemplary.brussels
The Region of Brussels-Capital (RBC) has entrusted the promotion of the Call for Projects with the communication Agency Page in extremis.
In close relation with the Brussels authorities communication team, the communication agency has developed a multichannel communication campaign: a website containing explanatory video capsules was released. The web platform is linked with social media and includes an E-news system. Press releases and a particular toolkit are available for the journalists.
Located in Brussels, the communication agency, Page in extremis realises online campaigns for Global and European institutions, corporations and associations.
Page in extremis is a leading strategic communication agency that makes brands conversational, helps organisations convey their message and engages with their stakeholders.
For more information:
"Finding analogies can lead to new thinking and breakthroughs. An analogy is something that is comparable to something else. You can find an analogy by asking yourself, “What is this like?”, or “In what situations has this problem been solved before?”"- J. Ingledew in How to have great ideas — A guide to creative thinking
The ANEC brand new website is online!
ANEC is the European consumer voice in standardisation.
ANEC represents the European consumer interest in the creation of technical standards, especially those developed to support the implementation of European laws and public policies.
ANEC also has an interest in the application of standards, including market surveillance and enforcement, accreditation and conformity assessment schemes.
ANEC also seeks to influence the development or revision of European legislation related to products and services that are likely to affect the consumer, particularly when reference is made to standards.
ANEC participates principally through its voluntary experts in the standards development work of the three European Standardisation Organisations (ESOs) recognised by the European Union and EFTA:
CEN (www.cen.eu)
CENELEC (www.cenelec.eu)
ETSI (www.etsi.org)
The ANEC new website has been designed and produced by the communication agency, Page in extremis in close collaboration with the communication team of ANEC.
Located in Brussels, the communication agency develops dynamic websites since 1994.
Page in extremis proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or renewal of your visual identity supported by easy to use guidelines and concise Brand guide.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, publications and innovative digital solutions.
4) The creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information:
http://www.inextremisdigital.be
http://www.inextremis.be
http://www.inextremisbranding.be
"A communication system includes functions like advertising, investor relations, community relations, marketing, marketing communication, public relations, public affairs, sales and employee (or internal) communication"- J. Mahoney in Strategic Communication — Campaign Planning
This year, Paris will welcome the 45th ASECAP Study and Information Days.
On the occasion of this expected event, the logo and the visual identity of the event website will convey the lively colours of France.
The ASECAP Days will be the occasion for high-level panellists representing toll road infrastructure operators, as well as other modes of transport, and EU policymakers to discuss the various developments for the decarbonization of transportation.
The two-day discussions will be marked by political and technical sessions about subjects falling under the responsibility of ASECAP’s various Permanent Committees (COPERs) affecting infrastructure financing, safe movement and smart mobility.
On the first day of discussions (Tuesday 30 May) the different developments for the decarbonization of transportation, as well as the finance tools for the new mobility needs and trends for the infrastructure of the future, will be examined from a political angle.
Furthermore, three policy sessions will be dedicated regarding the state-of-the-art on EETS, the smooth transition to more innovative, safe and efficient ITS solutions and road maintenance to provide road infrastructures offering the highest standards of safety.
Two technical sessions and one marketing session will mainly shape the second day (Wednesday 31 May). Experts will make presentations on subjects falling under the reduce of CO2 emissions and the digitalisation of motorway sector.
Finally, as a closing session, the EU and the US will discuss the current and future key challenges for the toll industry.
You will find the two-day conference programme on the event website.
The ASECAP days website, the Reets and the EETS web platforms are all developed by the ASECAP communication’s team in close collaboration with the communication agency, Page in extremis.
Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
The communication agency proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or relooking of your visual identity aligned with a new brand strategy and supported by easy to use guidelines.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, great publications and innovative digital solutions.
4) The creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information:
http://www.asecapdays.com
http://www.inextremis.be
http://www.inextremisbranding.be
http://www.inextremisdigital.be
"Target publics are people. However target publics are defined, segmented, researched and addressed, and no matter what you read about the theoretical principles and arguments behind this concept, it is important not to lose sight of the point that they are people"- J. Mahoney in Strategic Communication — Campaign Planning
The European Banking Federation website is an example of best practices in digital strategy development and implementation for European Associations.
The rebranding of the European Association has taken into account the specificities of the digital world to maximise the visual impact of the brand on the new media.
The result is a website rich in colour with high visual effects helping to communicate the new modern and leading character of the management team.
The European Banking Federation (EBF) is the voice of the European banking sector, uniting 32 national banking associations in Europe that together represent some 4,500 banks – large and small, wholesale and retail, local and international – employing about 2.1 million people.
The communication agency, Page in extremis signs the design of the EBF website.
Page in extremis has realised major web-based communications projects for many well-known European institutions and associations.
As a leading communications agency, their online projects set the standard for digital communications in the European public affairs space.
More information:
www.inextremisdigital.be
www.inextremis.be
www.inextremisbranding.be
"Navigation systems are one of the most important systems or structures making up the anatomy of information architecture for Website design. Along with search systems, navigation systems are the most frequently used architectural structures of a Website for locating and accessing the information it contains. Usually, the first thing a user does when opening a webpage is to explore its content using the labels that make up the site’s navigation system"- M. Peres-Montoro and L. Codina in Navigation Design and SEO for Content-Intensive Websites A guide for an Efficient Digital Communication
"One of the most effective ways to influence social media users into connecting with you on social media is to position your brand as an authority — a source that they can trust and respect, and with whom they can rely on for the information or experience they desire. One of the best ways to do this is to dig into the problems you solve and demonstrate your expertise"- A. Macarthy in 500 Social Media Marketing tips — Essential advice & strategy for business
How to use digital solutions to enhance and promote your next event?
First, divide your digital communication campaign into three parts: BEFORE, DURING and AFTER EVENT. Content diffusion throughout these timeframes must be planned to keep the attention of your audience.
Here is a series of actions for your digital campaign you could make.
BEFORE:
- Brand your event and your digital campaign.
- Develop a set of teasers.
- Build the hub of your digital campaign — either includes updates to your existing site or create a microsite.
- Select social media platforms used by your target audience.
- Send comprehensive branded emails by your email databases.
DURING:
- Use your social media platforms to update content, share timings, news, photos, interviews and quotes, promote sponsors and key delegates.
- Go live: stream keynote speakers, seminars and talks with attendees.
- Create a social media wall to display tweets, promote the event hashtag, generate buzz, encourage engagement.
AFTER:
- Thank your attendees, sponsors, key speakers, delegates and, ask for feedback.
- Reuse content into tweets, Facebook posts, blog posts, email newsletters, imagery, infographics, video.
- Measure your event impact by analysing your social media metrics.
Whatever your actions may be, your digital campaign must be thoughtfully developed.
Interested in a digital approach for your event?
Based in Brussels, Page in extremis is a communication agency that makes brands conversational. The multidisciplinary team helps organisations communicate with their stakeholders and convey their messages through digital solutions.
For more information:
http://www.inextremis.be
http://www.inextremisbranding.eu
http://www.inextremisdigital.eu