"We speak not only to tell other people what we think, but to tell ourselves what we think. Speech is a part of thought"- O. Sacks in Seeing Voices
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"Before you think about getting into videos as a marketing tool, you have to assess whether your content is suited to the video format and whether or not you can consistently produce valuable videos"- M. J. Brown in Social Media Marketing — How to Build and Execute your own Social Media Strategy
Social Media Programme should begin with focused listening rather than unfocused publishing. Most of the content published on the social web is searchable by keyword and topic. Every mention of your organisation can be reached, organised, quantified, and analysed.
1) Begin by performing an audit of your organisation social presence by using traditional search engines.
2) Look for keyword combinations, like your “association’s name” plus “reputation” or “image”…
Then, investigate into popular social media platforms. Use their search box. The more you learn, the better you can make an intelligent decision.
Building an intelligence component into your social media programme gives your organisation a central tactical edge.
The development team of the website of the European Committee of the Regions has used intensely this process aiming to better meet the needs of its audience and to provide information in an efficient and user-friendly way.
As a result, five sliding panels on the homepage give direct access to the main website sections. The “Follow us” tab takes you straight to the social media: FlickR gallery, YouTube channel, Facebook’s page, Twitter’s feed and eNewsletter subscriptions…
Page in extremis, your digital communication agency has signed the visual design of the CoR’s website.
Located in Brussels, Page in extremis help you develop your social media as a way to protect and strenghten your brand—and set up your social media programme accordingly.
Page in extremis is a strategic communication agency. We build brands and we strengthen reputations of leading institutions, European associations and international corporations.
Source: http://www.inextremisdigital.be
"Beyond the social networks, are there particular forums or online communities that your audience frequents? Where do they get the information they need to solve a problem they have? Take the time and find out because those are the places you want to be"- N. Smith in Successful Social Media Marketing
A brand’s image can be severely impacted by a multitude of online conversations resulting from a single insipid incident.
Fortunately, by the same token, a brand can be refreshed (or even rebuilt) through an effective and well-managed use of social media.
Nowadays, It is almost unthinkable to have a social media program without some sort of digital Brand management role embedded into it.
The role of the digital Brand management consists of four principal functions:
- Representing an organisation online,
- Being the voice of the “community” inside the organisation,
- Mediating online debates,
- Keeping contents fresh and interesting.
Create a digital brand management practice consists of developing a communications infrastructure that can deal with the growing breadth of media channels used by both the organisation and the public to communicate with each other.
Located in Brussels, the communication agency, Page in extremis help you develop your social media as a way to protect and strenghten your brand—and set up your social media programme accordingly.
Page in extremis is a strategic communication agency. We build brands and we strengthen reputations of leading institutions, European associations and international corporations.
Source: http://www.inextremis.be
How to maximise the impact of your communication campaigns?
Integrated Communication is an efficient answer. Integrated Communication is the application of consistent brand messaging across both traditional and non-traditional communication channels and using different promotional methods to reinforce each other.
By integrating tools such as press releases, social media, printed brochures and digital publications, you provide clarity, consistency and maximum communication impact. All of these communications tools work better if they work together in harmony rather than in isolation.
At its most basic level, Integrated Communications, means integrating all the communication tools, so that they work together in harmony.
Their sum is greater than their parts – providing they speak consistently with one voice all the time, every time.
Creative consistency in your integrated communication campaigns can also lower your cost. By using the same images and adapting the same copy for different media, you reduce copy-writing, design and photography costs.
If you work with external communications suppliers, you may be able to reduce agency fees by working with a single firm that offers integrated communications services, rather than separate specialist agencies.
The European association, ASECAP makes good use of integrated communication campaigns.
ASECAP is the European Association of Operators of Toll Road Infrastructures, whose members’ networks cover about 48.000 km of motorways, bridges and tunnels across 21 countries today.
Since 2012, ASECAP has entrusted the development of its visual communication strategy and the production of its media with Page in extremis, the communication agency specialised in distinctive communication for global organisations, European associations and corporations.
This collaboration includes the elaboration of digital and print communication media.
Located in Brussels, the communication agency Page in extremis has extended experience in the translation of specific communication needs into impactful medias.
We can help you reinforce your communication objectives.
Source: http://www.inextremis.be
"The first paragraph is crucial because it is where readers are likely to stop reading if you don’t provide them with sufficient reason to continue. Ideally, it should immediately demonstrate that there are desirable rewards for reading on. There’s no need to be lengthy or elaborate. Often, short, punchy, easy-to-read sentences suffice as long as they hold the viewer’s attention"- M. Veloso in Web Copy That Sells — The Revolutionary Formula for Creating Killer Copy that Grabs Their Attention and Compels Them to Buy
Best practices come sometimes from unexpected origin. The parallax effect is one of them. After having been a standard in the video games industry, it became an essential trend in the web design world.
This impressive effect is now commonly seen as part of the scrolling feature of a web page.
Technically speaking, the parallax affect uses multiple backgrounds which seem to move at different speeds to create a sensation of depth and an interesting browsing experience.
The parallax effect is very efficient when you want to quickly and easily convey information in a very structured way. For instance, it can be successfully used when you want to display the usual section of a website: “about us”.
In the CER website, the parallax effect is the option chosen for presenting the association at once.
Interested to live this interactive experience, please visit: http://www.cer.be/about-us/who-we-are
The CER website has been designed and developed by the communication agency, Page in extremis. The communication agency is also in charge of the rebranding of the European Association.
CER, the Community of European Railway and Infrastructure Companies brings together more than 70 railway undertakings, their national associations as well as infrastructure managers and vehicle leasing companies.
CER members represent 73% of the European rail network length, 80% of the European freight business and 96% of rail passenger operations in Europe.
Page in extremis has realised major web-based communications projects for many well-known European institutions and associations.
As a leading communications agency, their online projects set the standard for digital communications in the European public affairs space.
More information: http://www.inextremisdigital.be and http://www.inextremisbranding.be
Source: http://www.inextremis.be
"As (this) business landscape evolved to encompass emerging digital platforms, increased globalisation, and more stringent regulatory environment, the importance of communications—and, specifically, the corporate communication function—has morphed from a backroom tactical department to a strategic liaison between the organization and its many stakeholder groups, all of whom have significantly more control over companies’ reputations and bottom lines"- P. A. Argenti and C. M. Barnes in Digital Strategies for Powerful Corporate Communications
Nickel Institute is the global association of the world’s primary nickel producers who together account for about three quarters of annual nickel production.
The organisation grows and defends markets for new and existing nickel applications, including stainless steel, and promotes sound science, risk management, and socio-economic benefit as the basis for public policy and regulation.
Through their science division, Nickel Institute also undertakes leading edge scientific research relevant to human health and the environment.
Drawn on its wide experience of the REACH Regulation, Nickel Institute has published a guide to the REACH Authorisation process.
Entitled “REACH Authorisation made simple”, the graphic design of the publication has been signed by the Belgian communication agency, Page in extremis.
An online version and a version for tablet have been also developed by the communication agency.
If you think that it is time to move your communication from a classic media toward a digital one, think of Page in extremis.
The communication agency, Page in extremis has developed a collaboration process that helps answer to all critical technical questions and also to communication matters such as: what it is about? for whom it is? What do you want to say? How will they found out?
Page in extremis is a strategic design and communication agency, embodied by a senior multidisciplinary team. We build brands and strengthen the reputation of leading corporations, institutions and associations.
With over 20 years of experience and as a specialist of institutional and corporate communication, Page in extremis’ team of experts can help you transform your classic communication media into impactful digital ones.
"Digital media adds complexity as well as opportunity to marketing plans. Traditional definitions of advertising have expanded in integrated communications"- A. Young in Brand Media Strategy — Integrated communications planning in the digital era
EurEau is the voice of Europe’s drinking water and waste water service operators. The members provide water services to more than 400 million people and reflect the diverse private and public water service industry across Europe.
EurEau brings together national associations, representing water supply and waste water services in EU and EFTA countries. EU accession countries have an observer status.
EurEau promotes the common interests of the members within the EU institutions and keep them informed of relevant developments in the European arena.
EurEau in collaboration with the communication Agency, Page in extremis, has produced a series of videos giving an overview of the advantages of becoming a member of the association.
4 videos have been produced entitled as following:
- What, for you, are EurEau’s Successes?
- What is the benefit of having your organisation’s voice heard at EU level through EurEau?
-What do you see are the challenges ahead for EurEau?
- Why is it important for your organisation to be a member of EurEau?
EurEau’s youtube channel has been created:
https://www.youtube.com/channel/UCzvCtJXMAoHU_SVnrQFK1jw
Page in extremis is a strategic design communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and associations.
Located in Brussels, Page in extremis is a communication partner which is able to translate your communication needs into impactful communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are and what your aims are.
Source: http://www.inextremis.be
"The reputation Task force Member, is a practice based upon the increased need to: be more proactive with brand reputation, provide internal education about brand value and voice, build a team of relentless sentiment auditors"- D. K. Breakenridge in Social Media and Public Relations
"A picture may be worth a thousand words, but are they the right words?"- DK Holland in Branding for Nonprofits — Developing Identity with Integrity
The CER website is an example to follow in digital developments for European Associations.
The CER website takes a very efficient approach to the way that it displays the content, leveraging a grid-based website design, a clear typography, and, high-quality images.
The site serves as a really subtle example for how to properly execute a grid structure while still maintaining a nice visual hierarchy in the design.
The Community of European Railway and Infrastructure Companies (CER) brings together more than 70 railway undertakings, their national associations as well as infrastructure managers and vehicle leasing companies.
CER members represent 73% of the European rail network length, 80% of the European freight business and 96% of rail passenger operations in Europe.
The CER website has been developed by the communication agency, Page in extremis. The agency is also in charge of the rebranding of the European Association.
Page in extremis has realised major web-based communications projects for many well-known European institutions and associations.
As a leading communications agency, their online projects set the standard for digital communications in the European public affairs space.
More information: www.inextremisdigital.be