"As much as the media world has changed, increasing in size and scope, you have an incredible advantage to strategically organise your social media communications (…) and to use Web 2.0 technology (…) to learn more about the people you want to reach and engage"- D. K. Breakenridge in Social Media and Public Relations — Eight New Practices for the PR Professional
Web platforms are a digital trend responding well to the needs of partnership in the sector of Associations.
Nowadays, due to the complexity of their missions, organisations know that they won’t be able to achieve their goals alone. Globalisation obliges to have partners.
That is why, organisations needs to communicate with existing and potential partners. They need tools for that.
UNEP in Europe is a hub for profiling what the United Nations Environment Programme (UNEP) is doing on the ground, highlighting work with partners, and informing stakeholders.
UNEP in Europe is the digital platform allowing the United Nations Environment
Programme to distribute largely their monthly digital E-Newsletter summarising the work that they are delivering in the regions or from the regions.
The platform also gives a quick picture of the political movements in the regions and has a calendar section to mark upcoming events.
UNEP, established in 1972, is the voice for the environment within the United Nations system. UNEP acts as a catalyst, advocate, educator and facilitator to promote the wise use and sustainable development of the global environment.
The web platform “www.unepineurope.org” has been designed and developed by Page in extremis in close collaboration with the UNEP communication team.
Page in extremis has realised major web-based communications projects for many well-known European institutions and associations.
As a leading communications agency, their online projects set the standard for digital communications in the European public affairs space.
More information: http://www.inextremisdigital.be and http://www.inextremisbranding.be
Source: http://www.inextremis.be
"As much as TV and radio have changed over the past few decades, the real media revolution is taking place in the digital arena of what I call cyberbranding. In contrast to tens of thousands of traditional media outlets, there are more than a hundred million new media outlets and counting. Cyberbranding takes place in the dynamic digital world, with content created and shared by anyone and accessible to everyone"- C. Kaputa in Breakthrough Branding — How smart entrepreneurs and entrepreneurs transform a small idea into a big brand
"No matter what your role is on any project team, there are ways in which you can introduce the powerful principles and tools of content strategy and immediately improve the way content is created and cared for, thereby improving the content itself"- K. Halvorson in Content Strategy at Work
"An organisation’s Web site often must serve several audiences, including people who are learning about the group for the first time, researchers and others looking for expertise and commentary, and those who want to stay up-to-date on the group’s activities and accomplishments. Great care should go into strategic decisions about what the Web site is intended to do"- K. Bonk, E. Tynes, H. Griggs and P. Sparks in Strategic Communications for Nonprofits — A Step-by-Step Guide to Working with the Media
"As well as Knowledge Graphs and news articles, Google favours social media updates that are popular in its top search rankings. It is a good position, albeit only temporary, that you can get to by making sure all your posts are fully optimized"- M. J. Brown in Social Media Marketing
Formsofwork.eu is an online publication that briefly presents the main results of an essential study resulting from a Joint Research project of Eurociett and UNI Europa, with financial support from the European Union.
The study is entitled: “How Temporary Agency Work (TAW) compares with other forms of work”.
At the European level, it is important to get a clear picture of the evolution of the size of the different forms of work, the working conditions they provide and their contribution in the labour market.
The main objective of the study is to compare TAW with other forms of work with respect to the following topics:
- The size and evolution;
- The EU regulation;
- The effective working and employment conditions.
The study focuses on the comparison of TAW with three other forms of work that have an important place in the labour market: open-ended contracts, fixed-term contracts (FTCs) and self-employment.
The online publication is the result of a narrow collaboration between the communication agency Page in extremis and the Eurociett’s communication team.
First of all, a classic publication has been developed (downloadable online). Then, the content has been adapted to the digital media. Visuals and dynamic graphs have been produced. The result is a vibrant online publication, with information easy to read, easy to memorize. A pleasant way to communicate the main results of a research project.
Within the context of online development, there is a close relationship between creativity and the use of technology. Should we bring technology forward? Or should the project development arise from a sharp analysis of the needs?
At the communication agency Page in extremis, we chose the second option.
This is why the communication agency’s strategies always start with a thorough analysis and an audit of the existing material before offering visual solutions. The technology that will be used depends on the thus identified needs. This approach requires a good culture of what is possible. Because of that Page in extremis assists its clients early in the process of developing an online publication.
Page in extremis is a communication agency specializing in corporate and institutional communication, which, since 1994, has overseen great innovative projects on the web.
Source:
http://www.inextremis.be
"As well as Knowledge Graphs and news articles, Google favours social media updates that are popular in its top search rankings. It is a good position, albeit only temporary, that you can get to by making sure all your posts are fully optimized"- M. J. Brown in Social Media Marketing
Discover the new website of ASECAP: the new release includes the complete rebuild of the ASECAP website, a dynamic homepage, news pages, analytics, data, projects description, member presentations, partners information, and an powerfull Intranet.
ASECAP is the European Association of Operators of Toll Road Infrastructures, whose members’ networks cover about 48.000 km of motorways, bridges and tunnels across 21 countries today.
Since 2012, ASECAP has entrusted the development of its visual communication strategy and the production of its media with Page in extremis, the communication agency specialized in corporate and institutional communication.
This collaboration includes the elaboration of digital and print communication media.
Located in Brussels, the communication agency Page in extremis has extended experience in the translation of specific communication needs into impactful communication tools.
We can help you reinforce your communication objectives.
Source: http://www.inextremis.be
"The why of an organization is the basis from which you should create the set of experiences that will best drive activity in social media. The experiences will, in turn, if they are amazing enough, create the necessary word of mouth and convey the message and values of the organization to everyone that tunes in to the discussion"- C. Holloman in The Social Media Lab — Your competitive Edge in Social Media Strategy Development & Delivery
2014 was an election year in the EU. Dr. Wolfgang Doneus, President of the Council of European Dentists explains in the annual report 2014 how this affected the Council of European Dentists (CED):
“Recognising the importance of EU legislation for dentists, we joined the European Movement International’s 1000 Reasons to Vote for Europe campaign and presented the CED Manifesto in which we called on the EU decision makers to improve oral health of Europeans, support a strong and independent dentist workforce and put patient safety and health first.”
The Council of European Dentists (CED) is the representative organisation for the dental profession in the EU, representing over 340,000 practising dentists through 32 national dental associations.
Established in 1961 to advise the European Commission on matters relating to the dental profession, the CED promotes high standards of oral healthcare and effective patient safety centred and evidence based professional practice across Europe.
The Annual Report and its summary have been designed by the communication agency Page in extremis in close collaboration with the CED’s communication team.
Page in extremis is a communication agency that helps create and develop each of your publications as an appendage of larger strategic communication plans.
The Communication agency builds brands and strengthens the reputation of leading corporations, institutions and associations.
Page in extremis is based in Brussels and has an expertise in institutional and corporate communication. The multidisciplinary team can help you define and translate the core-idea of your organisation into brilliant visual systems.
Source: http://www.inextremis.be
"Continuing engagement from the live environment into the digital world has given experiential greater longevity as a channel and, most important of all, increased the perceived reach of campaigns"- J. G. Fisher in Strategic Brand Engagement — Using HR and marketing to connect your Brand, customers, channel partners and employees
The Italian city of Milan will take centre stage this year at it hosts both the 61st UITP World Congress & Exhibition and the Universal Expo Milano 2015.
UITP’s World Congress & Exhibition, the biggest event in public transport, will run from 8-10 June and address the main challenges facing the sector through the theme “SMILE in the city”, focusing on the key topics of Sustainability, Mobility, Innovation, Lifestyle and the Economy.
The biennial event is expected to attract around 2,000 Congress delegates, thousands of Exhibition visitors as well as the world’s press.
Play and Win!
Ahead of these two events in the top place to visit in 2015 according to The New York Times, UITP is running a competition to give 30 lucky winners the chance to receive 30 free tickets to the Universal Expo Milano 2015 as well as 50 prizes, including ten gastronomic meals for two people and ten tablets.
Participants can simply visit www.uitpsmileandwin.org, enter the special code #p276T8, and answer the following questions; “What is the theme of the 61st UITP World Congress & Exhibition?”, “What is the official hashtag (#) to be used when referring to the 61st UITP World Congress & Exhibition?” and “How many people will take part in this competition?”
The communication agency, Page in extremis in close collaboration with the UITP’s communication team has developed the online competition and built the platform.
Page in extremis is a strategic design and communication agency, embodied by a senior multidisciplinary team. We build brands and strengthen the reputation of leading corporations, institutions and associations.
Through Branding, digital and print communication, we help you build your own visual communication program.
More information: http://www.inextremis.be
"Blogging and social media not only amicably coexist; they complement each other. The trick is to use a blog to enrich your social media with long-form posts and to use social media to promote your blog"- G. Kawazaki and P. Fitzpatrick in The Art of Social Media — Power Tips for Power Users
The European Aluminium Association has a new name: Aluminium Europe. Moreover a new brand identity has been developed around the concept of the Aluminium effect.
Do you want to know more about the Aluminium effect? A web teaser has just been released. It was developed by the communication team of Aluminium Europe in close collaboration with the communication agency, Page in extremis.
Aluminium is used in a wide range of applications. Aluminium Europe represents the whole value chain of the aluminium industry in Europe.
Through environmental and technical expertise, economic and statistical analysis, scientific research, education and sharing of best practices, public affairs and communication activities, Aluminium Europe promotes the use of aluminium as a permanent material that is part of the solution to achieving sustainable goals.
Page in extremis is specialised in corporate and institutional communication. The communication agency is glad to participate to the brand implementation of Aluminium Europe by designing and developing the web teaser, the annual report and many other publications.
The communication agency has defined a very accurate process including a monitoring and quality check particularly suited to provide maximum comfort to its partners and the best results.
Source: http://www.inextremis.be