"Essentially, each reputation arena has a different logic for earning reputation. On the one hand, what is important is expertise, facts, and a good monolog. On the other hand, earning reputation demands throwing oneself into the dialog, emotions, and passion. All of the arenas are inherently public"
- Aula, Pekka, Heinonen, Jouni in The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management (Management for Professionals).
Brussels based communication agency
corporate communication
institutional communication
