"Remember that when producing a webcast, you are producing a video or television show. For it to be successful, you need to produce the program, have good camera shots unobstructed by heads or people jumping up and down, and have a way to identify your speakers…"- K. Bonk, E. Tynes, H. Griggs and P. Sparks in Strategic Communications for Nonprofits. A Step-by-step guide to working with the media
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