How to maximise the impact of your communication campaigns?
Integrated Communication is an efficient answer. Integrated Communication is the application of consistent brand messaging across both traditional and non-traditional communication channels and using different promotional methods to reinforce each other.
By integrating tools such as press releases, social media, printed brochures and digital publications, you provide clarity, consistency and maximum communication impact. All of these communications tools work better if they work together in harmony rather than in isolation.
At its most basic level, Integrated Communications, means integrating all the communication tools, so that they work together in harmony.
Their sum is greater than their parts – providing they speak consistently with one voice all the time, every time.
Creative consistency in your integrated communication campaigns can also lower your cost. By using the same images and adapting the same copy for different media, you reduce copy-writing, design and photography costs.
If you work with external communications suppliers, you may be able to reduce agency fees by working with a single firm that offers integrated communications services, rather than separate specialist agencies.
The European association, ASECAP makes good use of integrated communication campaigns.
ASECAP is the European Association of Operators of Toll Road Infrastructures, whose members’ networks cover about 48.000 km of motorways, bridges and tunnels across 21 countries today.
Since 2012, ASECAP has entrusted the development of its visual communication strategy and the production of its media with Page in extremis, the communication agency specialised in distinctive communication for global organisations, European associations and corporations.
This collaboration includes the elaboration of digital and print communication media.
Located in Brussels, the communication agency Page in extremis has extended experience in the translation of specific communication needs into impactful medias.
We can help you reinforce your communication objectives.
Source: http://www.inextremis.be