"The first paragraph is crucial because it is where readers are likely to stop reading if you don’t provide them with sufficient reason to continue. Ideally, it should immediately demonstrate that there are desirable rewards for reading on. There’s no need to be lengthy or elaborate. Often, short, punchy, easy-to-read sentences suffice as long as they hold the viewer’s attention"
- M. Veloso in Web Copy That Sells — The Revolutionary Formula for Creating Killer Copy that Grabs Their Attention and Compels Them to Buy
Brussels based communication agency corporate communication institutional communication digital pubblication online reports
