Best practices come sometimes from unexpected origin. The parallax effect is one of them. After having been a standard in the video games industry, it became an essential trend in the web design world.
This impressive effect is now commonly seen as part of the scrolling feature of a web page.
Technically speaking, the parallax affect uses multiple backgrounds which seem to move at different speeds to create a sensation of depth and an interesting browsing experience.
The parallax effect is very efficient when you want to quickly and easily convey information in a very structured way. For instance, it can be successfully used when you want to display the usual section of a website: “about us”.
In the CER website, the parallax effect is the option chosen for presenting the association at once.
Interested to live this interactive experience, please visit: http://www.cer.be/about-us/who-we-are
The CER website has been designed and developed by the communication agency, Page in extremis. The communication agency is also in charge of the rebranding of the European Association.
CER, the Community of European Railway and Infrastructure Companies brings together more than 70 railway undertakings, their national associations as well as infrastructure managers and vehicle leasing companies.
CER members represent 73% of the European rail network length, 80% of the European freight business and 96% of rail passenger operations in Europe.
Page in extremis has realised major web-based communications projects for many well-known European institutions and associations.
As a leading communications agency, their online projects set the standard for digital communications in the European public affairs space.
More information: http://www.inextremisdigital.be and http://www.inextremisbranding.be
Source: http://www.inextremis.be