Page in extremis - Communication Agency - Digital

How to develop an effective communication campaign integrating social media?

The secret is in the process: an effective communication campaign should be divided into three significant phases: 1) Programmatic strategy, 2) Operational strategy and 3) Measurements and corrective actions.

The first phase is the Programmatic strategy.
Based on your Brand strategy (vision, missions, value, positioning), you start defining the objectives of the campaign, your target groups and the key messages plus the specific ones.
Then, it is necessary to identify where and how your organisation meets its target groups — called the touchpoints.

The second phase is operational.
You need to define the milestones of your campaign.
Each milestone will be built like an impulse with a before, during and after the period. Each will be placed on a timeline.
Each milestone should be personalised in a consistent, recognisable way. The essential of the personalisation is based on a mixt composed of the main messages to convey through the campaign and by your brand identity.  
Each milestone is promoted through a social media campaign.
At this stage, the choice of the mix of social media where you will be active is crucial. This selection could be guided by the presence of your targets group on the chosen social media.

The third phase is a cyclic process that consists of measuring the impact of the implementation of your milestones. The effect of your actions can be measured through the analytics offered by your social media and Google analytics.
You can learn, the actions realised with success —that you could repeat and the failures to bypass.

And now that you have the recipe are you ready for being a great chef?
We can help you prepare the perfect meal!

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Located in Brussels, Page in extremis is a communication partner who can translate your communication needs into effective communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a bright idea of who you are.

More information:
For example, check the campaign about Seldia anniversary on twitter! Use #seldia50
http://www.inextremis.be

A brand new website for Liquid Gas Europe!

Formerly AEGPL, Liquid Gas Europe, the European LPG Association, is composed of national LPG associations; the main European LPG distributors, and equipment manufacturers.

With the support of its working groups of industry experts, Liquid Gas Europe is actively involved in concrete initiatives and programs to ensure the sustainable, safe and efficient development of LPG in Europe.

LPG can be used in several different sectors, such as domestic, commercial, industrial, agricultural and for transportation. Wherever heat, light or power is required, LPG can offer its benefits to both end-users and society as a whole.

LPG - The smart alternative, everywhere you need it

LPG offers significant environmental advantages, particularly regarding indoors and outdoor air quality. It is characterised by low particle emissions, low NOx (nitrogen oxide) emissions and low sulphur content.

Learn more about LPG and Liquid Gas Europe by discovering the new website: https://www.liquidgaseurope.eu

The website is the result of the collaborative work between the Liquid Gas Europe’s team and the communication agency, Page in extremis.

Page in extremis realises major web-based communications projects for many well-known European institutions and associations.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
https://www.liquidgaseurope.eu
http://www.inextremis.be

Brugel, the energy regulator of the Brussels-Capital region has produced a series of video capsules. Each video is an interview with an official of the control body and addresses one of the leading pillars of their work.

BRUGEL is responsible for advising public authorities of the Brussels region on the organisation and functioning of the regional energy market on the one hand, and on the other, on a general mission for the supervision and control of energy.

The capsules are posted on the Youtube channel of Brugel and are shared on social networks. They constitute an excellent introduction and an extension to the activity report of the Brussels organisation.

Brugel has entrusted the communication agency, Page in extremis with the production of the video capsules. Page in extremis has over 24 years of experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your messages into brilliant and adequate visual systems.

The use of video takes an increasing place in the arsenal of digital means of communication.
Everyone today expects information that is both compact and fun.
The video benefits from these two aspects:
- The video format is compact because it is the result of a selection of the most relevant passages during assembly.
- The video format is fun because it requires no effort from the audience. We are in a situation as comfortable as that of a viewer in his sofa.

Moreover, the video format is accessible to share on social networks.

Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

For more information:
https://youtu.be/EtMU_gEyOMs
www.inextremis.be

Explore the universe of Europe’s Food and Drink SMEs

SMEs represents 99% of all businesses in the EU. In the past five years, they have created 85% of new jobs and provided two-thirds of total private sector employment.

During the networking event named “Small Scale, Big Impact” and organised by FoodDrinkEurope, Phil Hogan, the European Commissioner for Agriculture & Rural Development, stated: “I firmly believe that our food and drink SMEs epitomise so much of what is great about European business”.

There are 289,000 food and drink companies in Europe; 9 in 10 are Small and Medium-sized Enterprises (SMEs). They are present in every region and stand for both tradition and innovation in our industry.

These companies produce a vast range of food and drink products, satisfying the diverse and continuously changing needs of Europe’s 500 million consumers and a multitude of other customers worldwide.

Food and drink SMEs employ local workforces – 2.8 million workers in total. They source their raw materials mostly from Europe. This makes them essential actors in our economy and a key component of Europe’s food and drink sector, which is the EU’s largest manufacturing industry and globally ranks as the largest exporter of food and drink products.

Do you want to know more about Europe’s Food and Drink SMEs? Browse through the web platform developed by FoodDrinkEurope!

FoodDrinkEurope’s permanent secretariat, based in Brussels, maintains close contacts with European and international institutions and is a significant partner in consultations on all issues affecting Europe’s food and drink industry.

The secretariat coordinates the work of more than 700 experts around four themes: food and consumer policy (food safety and science, nutrition and health), environmental sustainability and competitiveness.

FoodDrinkEurope’s mission is to facilitate the development of an environment in which all European food and drink companies can meet the needs of consumers and society while competing effectively for sustainable growth.

The web platform is the result of an intimate dialogue associating the FoodDrinkEurope’s communication team with the creative digital unit of the communication agency, Page in extremis.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://sme.fooddrinkeurope.eu
http://www.inextremis.be

Dive online into the latest statistics for the Home Appliance Industry in Europe!

With the new APPLiA online report, you can dive into the latest statistics for the Home Appliance Industry in Europe. You will find that a stunning effort has gone into maintaining the industry’s Home Appliance 2025 vision and call for action.  

“During 2017, our members have worked hard to develop new and innovative technologies that help everyone in Europe lead more comfortable, sustainable and healthy lives”, stated Paolo Falcioni, APPLiA Director-General.

The APPLiA members have continued to provide valuable contributions to the European economy, to smarter and better EU regulation for the sector, to advancing sustainable lifestyles for EU citizens and to further developing smart(er) living in a connected home environment.

But 2017 has not only been a fruitful year for the members it has also been an exciting year for the association as they went toward a new corporate identity.  "With the release of this report, CECED has become APPLiA", added Paolo Falcioni, “ You will find a first look of our new identity in the following pages. I am sure you will enjoy the read”.

The APPLiA Director-General closed by declaring: “ In the meantime, we welcome any feedback you may wish to send us in response. Our door continues to be open!

The 2017-2016 online edition of the Home Appliance Industry in Europe by the numbers report compiles robust facts and figures about the industry.

The Communication Agency, Page in extremis is proud to have contributed to the creative development and the graphical production of the online report. The result is a comprehensive digital publication made within an intimate original dialogue framework involving the Belgian communication agency’s creative team, and APPLiA.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://applia-europe.eu/statistical-report-2017-2016/index.html
http://www.inextremis.be

650,000 trucks in fewer thanks to the Port of Brussels!

Did you know that the transport activity of the port of Brussels avoided in 2017 an additional influx of 650,000 trucks in the city? “A number that represents more than 2,000 trucks per day, from Monday to Saturday, including” stated Mohammed Jabour, Port of Brussels’s president in the foreword of the 2017 Annual Report of the public institution.

2017 was a very positive year for water traffic: overall traffic increased by 6.9 million tonnes (7%), own traffic by 4.8 million tonnes (8,8%) and containers also broke a new record. Building materials once again confirm their dominant position in the port activity in Brussels (58.9%).

The Port of Brussels is a public service from the Brussels Capital Region that is managing, operating and developing the port, the outer port and the port facilities of the Brussels-Capital Region.

The Port of Brussels offers 6 km of quays along the waterway which crosses the Brussels Region from north to south. The second largest Belgian inland port enjoys an ideal location in the centre of Europe. It is a seaport accessible 24/7, 5 hour’s sailing from the Port of Antwerp via a canal that has only two locks between Brussels and Antwerp.

The Port of Brussels is in charge of the traditional port operator missions: it hosts about 200 companies on its estate, active in various sectors (construction, logistics, petroleum products, etc.).

Do you want to know more about the Port of Brussels? Check the newly released Annual Report!

The digital version developed in French and Flemish can be consulted on a smartphone as well as on a tablet or a computer.

The Annual Report 2017 was developed as an online publication made within an intimate creative dialogue framework involving the communication agency, Page in extremis and the Port of Brussels communication team.

Page in extremis realises major web-based communications projects for many well-known European institutions and associations.

Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

The communication agency proposes four integrated services:


1) The definition of a “brand strategy” aligned with the development strategy of your organisation.

2) The creation or relooking of your visual identity aligned with a new brand strategy and supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, eye-catching publications and innovative digital solutions.

4) The creative development and production of innovative printed and digital communication tools.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency helps organisations engage with their stakeholders and convey their messages.

For more information:
http://rapportannuel.port.brussels/
http://www.inextremis.be

This will be an unforgettable event: AEGPL50, the LPG Summer Party!

Founded in 1968, the European LPG Association will celebrate its 50th Anniversary!

Mark the date in your calendar, it will be an event to remember:
Thursday, September 6th

Venue: Le Grand Central, Rue Belliard 190,  1040 Bruxelles
http://aegpl50.eu

Now, in 2018, AEGPL is stronger than ever: the European association counts over 50 members covering the entire industry supply chain.
AEGPL represents a range of large, small and mid-sized companies and national associations giving the LPG industry an influential and respected voice. AEGPL is recognised as partners by the European institutions, and membership offers a new market entrant numerous advantages.

Besides, AEGPL annual Congresses is the leading LPG events in Europe, attracting hundreds of exhibitors, high-level speakers and thousands of visitors.

Much has been achieved, but the journey continues, join AEGPL in Brussels for a  celebration among friends and discover some of the surprises they have to announce!

The event is the result of an intimate dialogue associating the AEGPL’ s management with the communication agency, Page in extremis and the Belgian office of the Triumph Group.

The communication agency, Page in extremis has defined a very accurate process including monitoring and quality check particularly suited to provide maximum comfort to its clients and the best results.

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.

For more information:
http://aegpl50.eu
http://www.inextremis.be

100% digital, explore the  BRUGEL annual report 2017!

The digital version developed in French and Flemish is related with the leading social media, and you can easily share the information with your friends, co-workers and partners.

Many links with the new BRUGEL Website offer the opportunity to access exciting and complementary information.

In the near future, videos and animations will enhance the online version in addition to the information of a report in the traditional format.

The online version can be consulted on a smartphone as well as on a tablet or a computer.

By visiting the online version, you can download the whole report in PDF format or just some chapters, thanks to the download centre, which can be adapted to your needs.

BRUGEL is responsible for advising public authorities of the Brussels region on the organisation and functioning of the regional energy market on the one hand, and on the other, on a general mission for the supervision and control of energy.

BRUGEL has also strategically defined its commitments for efficient market functioning, smart grids and vigilant consumer protection.

The Communication Agency, Page in extremis is proud to have participated in the writing, designing and producing the report.
The result is an impactful online publication made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and the BRUGEL communication team.

The communication agency, Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.

The communication agency proposes four integrated services:


1) The definition of a “brand strategy”.

2) The creation or refreshment of your visual identity supported by easy to use guidelines.

3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, memorable events, amazing publications and innovative digital solutions.

4) The creative development of innovative communication tools (print and digital).

Interested in partnering with Page in extremis?

Based in Brussels, the communication agency makes brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.

For more information:

http://annual-report-2017.brugel.brussels

http://www.inextremis.be