"An essential part of being innovative is to start viewing things differently. You have to detach yourself from your own existing thought patterns and habits"- G. Van Wulfen in The Innovation Expedition — A visual toolkit to start innovation
Here is our blog, discover our website www.inextremis.be
Although that may not sound important or interesting, standards provide the nuts and bolts of society. Ever thought why your mobile phone works away from home? Yes, European standards. Ever thought why you need to carry a bag full of electrical adaptors when you travel abroad? That’s right - a lack of European standards!
ANEC is the European consumer voice in standardisation.
ANEC represents the European consumer interest in the creation of technical standards, especially those developed to support the implementation of European laws and public policies.
ANEC participates principally through its experts in the standards development work of the three European Standardisation Organisations (ESOs) recognised by the European Union and EFTA: CEN, CENELEC, ETSI.
The european association asked Page in extremis to develop an interactive digital publication.
Located in Brussels, Page in extremis is a communication partner which is able to translate your communication needs into digital communication media, to offer you specialised services going from corporate and institutional branding to the development of digital and classic media and to give a clear idea of who you are and what your aims are.
More information: http://www.inextremis.be
"As well as Knowledge Graphs and news articles, Google favours social media updates that are popular in its top search rankings. It is a good position, albeit only temporary, that you can get to by making sure all your posts are fully optimized"- M. J. Brown in Social Media Marketing
Formsofwork.eu is an online publication that briefly presents the main results of an essential study resulting from a Joint Research project of Eurociett and UNI Europa, with financial support from the European Union.
The study is entitled: “How Temporary Agency Work (TAW) compares with other forms of work”.
At the European level, it is important to get a clear picture of the evolution of the size of the different forms of work, the working conditions they provide and their contribution in the labour market.
The main objective of the study is to compare TAW with other forms of work with respect to the following topics:
- The size and evolution;
- The EU regulation;
- The effective working and employment conditions.
The study focuses on the comparison of TAW with three other forms of work that have an important place in the labour market: open-ended contracts, fixed-term contracts (FTCs) and self-employment.
The online publication is the result of a narrow collaboration between the communication agency Page in extremis and the Eurociett’s communication team.
First of all, a classic publication has been developed (downloadable online). Then, the content has been adapted to the digital media. Visuals and dynamic graphs have been produced. The result is a vibrant online publication, with information easy to read, easy to memorize. A pleasant way to communicate the main results of a research project.
Within the context of online development, there is a close relationship between creativity and the use of technology. Should we bring technology forward? Or should the project development arise from a sharp analysis of the needs?
At the communication agency Page in extremis, we chose the second option.
This is why the communication agency’s strategies always start with a thorough analysis and an audit of the existing material before offering visual solutions. The technology that will be used depends on the thus identified needs. This approach requires a good culture of what is possible. Because of that Page in extremis assists its clients early in the process of developing an online publication.
Page in extremis is a communication agency specializing in corporate and institutional communication, which, since 1994, has overseen great innovative projects on the web.
Source:
http://www.inextremis.be
"As well as Knowledge Graphs and news articles, Google favours social media updates that are popular in its top search rankings. It is a good position, albeit only temporary, that you can get to by making sure all your posts are fully optimized"- M. J. Brown in Social Media Marketing
Discover the new website of ASECAP: the new release includes the complete rebuild of the ASECAP website, a dynamic homepage, news pages, analytics, data, projects description, member presentations, partners information, and an powerfull Intranet.
ASECAP is the European Association of Operators of Toll Road Infrastructures, whose members’ networks cover about 48.000 km of motorways, bridges and tunnels across 21 countries today.
Since 2012, ASECAP has entrusted the development of its visual communication strategy and the production of its media with Page in extremis, the communication agency specialized in corporate and institutional communication.
This collaboration includes the elaboration of digital and print communication media.
Located in Brussels, the communication agency Page in extremis has extended experience in the translation of specific communication needs into impactful communication tools.
We can help you reinforce your communication objectives.
Source: http://www.inextremis.be
"The why of an organization is the basis from which you should create the set of experiences that will best drive activity in social media. The experiences will, in turn, if they are amazing enough, create the necessary word of mouth and convey the message and values of the organization to everyone that tunes in to the discussion"- C. Holloman in The Social Media Lab — Your competitive Edge in Social Media Strategy Development & Delivery
2014 was an election year in the EU. Dr. Wolfgang Doneus, President of the Council of European Dentists explains in the annual report 2014 how this affected the Council of European Dentists (CED):
“Recognising the importance of EU legislation for dentists, we joined the European Movement International’s 1000 Reasons to Vote for Europe campaign and presented the CED Manifesto in which we called on the EU decision makers to improve oral health of Europeans, support a strong and independent dentist workforce and put patient safety and health first.”
The Council of European Dentists (CED) is the representative organisation for the dental profession in the EU, representing over 340,000 practising dentists through 32 national dental associations.
Established in 1961 to advise the European Commission on matters relating to the dental profession, the CED promotes high standards of oral healthcare and effective patient safety centred and evidence based professional practice across Europe.
The Annual Report and its summary have been designed by the communication agency Page in extremis in close collaboration with the CED’s communication team.
Page in extremis is a communication agency that helps create and develop each of your publications as an appendage of larger strategic communication plans.
The Communication agency builds brands and strengthens the reputation of leading corporations, institutions and associations.
Page in extremis is based in Brussels and has an expertise in institutional and corporate communication. The multidisciplinary team can help you define and translate the core-idea of your organisation into brilliant visual systems.
Source: http://www.inextremis.be
"Continuing engagement from the live environment into the digital world has given experiential greater longevity as a channel and, most important of all, increased the perceived reach of campaigns"- J. G. Fisher in Strategic Brand Engagement — Using HR and marketing to connect your Brand, customers, channel partners and employees
The Italian city of Milan will take centre stage this year at it hosts both the 61st UITP World Congress & Exhibition and the Universal Expo Milano 2015.
UITP’s World Congress & Exhibition, the biggest event in public transport, will run from 8-10 June and address the main challenges facing the sector through the theme “SMILE in the city”, focusing on the key topics of Sustainability, Mobility, Innovation, Lifestyle and the Economy.
The biennial event is expected to attract around 2,000 Congress delegates, thousands of Exhibition visitors as well as the world’s press.
Play and Win!
Ahead of these two events in the top place to visit in 2015 according to The New York Times, UITP is running a competition to give 30 lucky winners the chance to receive 30 free tickets to the Universal Expo Milano 2015 as well as 50 prizes, including ten gastronomic meals for two people and ten tablets.
Participants can simply visit www.uitpsmileandwin.org, enter the special code #p276T8, and answer the following questions; “What is the theme of the 61st UITP World Congress & Exhibition?”, “What is the official hashtag (#) to be used when referring to the 61st UITP World Congress & Exhibition?” and “How many people will take part in this competition?”
The communication agency, Page in extremis in close collaboration with the UITP’s communication team has developed the online competition and built the platform.
Page in extremis is a strategic design and communication agency, embodied by a senior multidisciplinary team. We build brands and strengthen the reputation of leading corporations, institutions and associations.
Through Branding, digital and print communication, we help you build your own visual communication program.
More information: http://www.inextremis.be
"Blogging and social media not only amicably coexist; they complement each other. The trick is to use a blog to enrich your social media with long-form posts and to use social media to promote your blog"- G. Kawazaki and P. Fitzpatrick in The Art of Social Media — Power Tips for Power Users
The European Aluminium Association has a new name: Aluminium Europe. Moreover a new brand identity has been developed around the concept of the Aluminium effect.
Do you want to know more about the Aluminium effect? A web teaser has just been released. It was developed by the communication team of Aluminium Europe in close collaboration with the communication agency, Page in extremis.
Aluminium is used in a wide range of applications. Aluminium Europe represents the whole value chain of the aluminium industry in Europe.
Through environmental and technical expertise, economic and statistical analysis, scientific research, education and sharing of best practices, public affairs and communication activities, Aluminium Europe promotes the use of aluminium as a permanent material that is part of the solution to achieving sustainable goals.
Page in extremis is specialised in corporate and institutional communication. The communication agency is glad to participate to the brand implementation of Aluminium Europe by designing and developing the web teaser, the annual report and many other publications.
The communication agency has defined a very accurate process including a monitoring and quality check particularly suited to provide maximum comfort to its partners and the best results.
Source: http://www.inextremis.be
"Social networking is probably the most significant innovation in the last decade of online branding and is challenging all previous methods of brand communications"- P. Temporal in Advanced Brand Management — second edition — Managing brands in a changing world
The European Direct Selling Conference has established itself as a must-attend event on the annual direct selling calendar.
The European Direct Selling Conference took place on 2 October 2014 and attracted a new record attendance with over 170 participants.
The annual flagship event gathers the leaders and experts of the European Direct Selling industry. Attracting interestees from across all sectors, the conference aims at providing new insights to all the burning questions related to the future of this vibrant industry. The conference is organized by Seldia - the European Direct Selling Association.
Seldia was established in 1968 and represents the Direct Selling industry in Europe. Seldia’s mission is to promote direct selling to the EU institutions and to ensure that the EU and national policy makers in Europe are aware of the industry’s benefits and advantages, as well as its contribution to national economies.
Seldia membership includes 28 national Direct Selling Associations and 16 Corporate Member companies.
Since 2010, the communication agency, Page in extremis, is proud to have contributed to this succesfull story with the rebranding and the renaming of the association, and the implementation of the digital and print communication supports.
Branding is a complex, multifaceted, and multi-disciplinary process.
Page in extremis, Brussels-based, speaks about communication strategy, value, core-idea, brand architecture, baseline, and all that elements that creates a visual identity system.
Page in extremis is a communication agency specialised in corporate and institutional communication which handle successfully technical and complex information projected through a clear central idea of what the organisation is and what its aims are.
More information: http://www.inextremis.be
"If our digital branding is the sum of all experiences that someone has with our product/service/organization, then we should be able to look at how each experience has impacted the outcome of that overall experience"- D. Rowles in Digital branding — A complete step-by-step guide to strategy, tactics and measurement