"It’s essential in these days of multiple media and multiple information gathering styles that you use the appropriate media to reach the people who need to hear your message"- B. Delaney’s in NonProfit Marketing Handbook — A hands on guide to marketing & communications in nonprofit organizations
How to maximize your presence on social media?
Images are the most popular type of content shared by experienced social media users.
On social media, the best images catch the eye, entertain, spur emotions, or broadcast inspiring messages.
The social media users often share branded images that help the impact of their messages and the build of their online brand reputation.
There are real benefits to creating unique visual posts for your organization.
Building a set of original graphical images is a great solution to boost you content on social media.
There are a couple of good practices for the social media graphics like the use of a consistent color palette, the use of photo filters and fonts that reflect your brand personality.
Images can also be of several types like photographies, drawings, typographic visuals, and many more.
But one of the most prolific types of images used on social media are the infographics.
Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.
With the need to cope with increased amounts of data and at the same time increase quality and productivity, infographics like charts, graphs, and map are mainly used for operational purposes.
Infographics can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.
The process of creating infographics is related to data visualization, information design, or information architecture.
The communication agency, Page in extremis, can help you deploy a consistent set of infographics that can become the backbone of your visual presence on social media.
The communication agency creates and refreshes corporate and institutional brands and develops digital and printed media.
Page in extremis has defined a proprietary process to reach the best results. The process includes the monitoring and the several quality checks, specially developed to provide a maximum of comfort to its clients.
For more information: www.inextremis.be
"Before you think about getting into videos as a marketing tool, you have to assess whether your content is suited to the video format and whether or not you can consistently produce valuable videos"- M. J. Brown in Social Media Marketing — How to Build and Execute your own Social Media Strategy
What are the trends 2016 for online Annual Reports?
Annual reports are often considered only a legal necessity.
From the communication point of view, this is a big mistake.
For communicators, the release of an Annual Report is a real opportunity to communicate the main messages of the organisation; to speak about their successes and generate a positive wave of what was done in the previous 12 months.
In 2015, Online Annual reports are becoming common, even the organisations that publish only an online version of their annual report are seldom.
However, the printed reports still have their place, and if we look at the present trends, it does not seem that they will disappear soon.
But let’s focus on the online reports. What will be the trend for 2016?
1) More storytelling
Storytelling is the narration of the key events in an organisation life through words, sound, and images using metaphoric embellishments. Storytelling is an excellent way to carry information forward.
Stakeholders pay a better attention when you wrap your messages in a story.
2) Parallax Scrolling Annual Reports
The parallax mini-websites trend will continue to 2016, with its impressive effect at the scrolling feature of a web page. Technically speaking, the parallax effect uses multiple backgrounds that seem to move at different speed to create a sensation of depth and an interesting browsing experience. The parallax effect is very efficient when you want to convey information quickly and easily in a very structured way.
3) Single-Page Responsive Annual Reports (mobile-friendly).
Why? With web traffic moving towards mobile, it is reasonable to expect that responsiveness standard will also apply to the online annual reports.
Scrolling single-page can be an efficiently way to encapsulate the key information related to your annual report.
4) Movement and interactivity
Combining movement with more interactivity is going to produce amazing and memorable results.
With movement, Parallax scrolling, Single-page responsiveness, and, interactivity, the communication agencies have more tools than ever to build you the storytelling for your next online report.
Located in Brussels, the communication agency, Page in extremis has realised online reports for many well-known European institutions and associations.
Page in extremis is a leading strategic communication agency.
We build brands and we strengthen reputations of International institutions, European associations and corporations.
For more information: http://www.inextremisdigital.be
and http://www.inextremisbranding.be
and http://www.inextremis.be
"The reality of all marketing is that it generally isn’t just one thing that makes you by a product or choose a supplier. Generally it is a huge range of factors that make you prefer one brand over another, choose a particular product. Digital branding is all about understanding this process and making it measurable"- D. Rowles in Digital Branding — A complete step-by-step guide to strategy, tactics and measurement
Which structure should you best implement for your social media programme?
Mainly two types of structures are competing: the centralised model versus the decentralised!
Each model has its own strengths and weaknesses.
When you develop the structure of your social media programme, you need to consider which type of model matches best your organisation’s needs and culture.
In a centralised model, a central entity, called “the hub”, creates the message, the content, the strategy and makes all the decisions for the entire social media programme.
Advantages:
- a complete control over the message and the content,
- a complete control over the execution of the programme,
- collaboration is easier.
Disadvantages:
- a tendency to become bureaucratic,
- it encourages a “corporate style” instead of creating human connections.
In the scenario of the decentralised model, the central hub it is joined by multiple satellites that can also create their own specific messages and content.
Advantages:
- topics are driven by direct initiative,
- the team that feeds the discussion brings deep insights,
- it brings competency in the discussed field,
- a convenient friendly tone it is used.
Disadvantages:
- the control is more difficult,
- there is a risk of ineffective scatter.
Whatever your choice may be, your social media programme must be carefully installed.
Interested by implementing a social media programme in your organisation? Email us: mailto:digital@inextremis.be
Based in Brussels, Page in extremis is a communication agency that makes brands conversational. We help organisations manage their communities, engage with their stakeholders and convey their messages through social media.
For more information:
http://www.inextremisdigital.be
http://www.inextremisdigital.eu
http://www.inextremis.be
"On the YouTube One Channel layout, you can show a trailer that will only appear (and autoplay!) to people who are not already subscribed to your channel. This is the perfect chance for you to let viewers know what your channel is all about and tell them why they should subscribe. Keep it short and to the point, eye-catching - and include a clear call to action, inviting your audience to subscribe"- A. Macarthy in 500 Social Media Marketing Tips
Step by step, the End of the year festivities are approaching and it will be soon time to think about your Greeting Cards.
Each year the digital team of the communication agency, Page in extremis, develops electronic Greeting Cards for several European Associations and Worldwide Institutions.
At first sight, these cards are above all an emotional way to tell others that they count for you. And of course, this is the most important thing.
But E-cards have another interesting dimension, they can be a very efficient way to make unforgettable your key messages!
Receiving a Greetings Card is always a pleasant moment and in this period we are more inclined to towards the other. That is why the E-Greetings Cards are a real positive opportunity to effectively convey your most important messages.
Likewise, digital is the perfect format to be shared on social media and therefore your messages to be better diffused to a larger public.
With personalised E-cards you can instantly connect with partners who matter most!
If interested to develop your E-cards with us, contact us? mailto:digital@inextremis.be
Located in Brussels,” Page in extremis is a strategic communication agency.
We build brands and we strengthen reputations of leading institutions, European associations and international corporations.
Source: http://www.inextremisdigital.be
"One of the most effective ways to influence social media users into connecting with you on social media is to position your brand as an authority — a source that they can trust and respect, and with whom they can rely on for the information or experience they desire. One of the best ways to do this is to dig into the problems you solve and demonstrate your expertise"- A. Macarthy in 500 Social Media Marketing tips — Essential advice & strategy for business
Social Media Programme should begin with focused listening rather than unfocused publishing. Most of the content published on the social web is searchable by keyword and topic. Every mention of your organisation can be reached, organised, quantified, and analysed.
1) Begin by performing an audit of your organisation social presence by using traditional search engines.
2) Look for keyword combinations, like your “association’s name” plus “reputation” or “image”…
Then, investigate into popular social media platforms. Use their search box. The more you learn, the better you can make an intelligent decision.
Building an intelligence component into your social media programme gives your organisation a central tactical edge.
The development team of the website of the European Committee of the Regions has used intensely this process aiming to better meet the needs of its audience and to provide information in an efficient and user-friendly way.
As a result, five sliding panels on the homepage give direct access to the main website sections. The “Follow us” tab takes you straight to the social media: FlickR gallery, YouTube channel, Facebook’s page, Twitter’s feed and eNewsletter subscriptions…
Page in extremis, your digital communication agency has signed the visual design of the CoR’s website.
Located in Brussels, Page in extremis help you develop your social media as a way to protect and strenghten your brand—and set up your social media programme accordingly.
Page in extremis is a strategic communication agency. We build brands and we strengthen reputations of leading institutions, European associations and international corporations.
Source: http://www.inextremisdigital.be
"Beyond the social networks, are there particular forums or online communities that your audience frequents? Where do they get the information they need to solve a problem they have? Take the time and find out because those are the places you want to be"- N. Smith in Successful Social Media Marketing
A brand’s image can be severely impacted by a multitude of online conversations resulting from a single insipid incident.
Fortunately, by the same token, a brand can be refreshed (or even rebuilt) through an effective and well-managed use of social media.
Nowadays, It is almost unthinkable to have a social media program without some sort of digital Brand management role embedded into it.
The role of the digital Brand management consists of four principal functions:
- Representing an organisation online,
- Being the voice of the “community” inside the organisation,
- Mediating online debates,
- Keeping contents fresh and interesting.
Create a digital brand management practice consists of developing a communications infrastructure that can deal with the growing breadth of media channels used by both the organisation and the public to communicate with each other.
Located in Brussels, the communication agency, Page in extremis help you develop your social media as a way to protect and strenghten your brand—and set up your social media programme accordingly.
Page in extremis is a strategic communication agency. We build brands and we strengthen reputations of leading institutions, European associations and international corporations.
Source: http://www.inextremis.be
"As much as the media world has changed, increasing in size and scope, you have an incredible advantage to strategically organise your social media communications (…) and to use Web 2.0 technology (…) to learn more about the people you want to reach and engage"- D. K. Breakenridge in Social Media and Public Relations — Eight New Practices for the PR Professional
How to maximise the impact of your communication campaigns?
Integrated Communication is an efficient answer. Integrated Communication is the application of consistent brand messaging across both traditional and non-traditional communication channels and using different promotional methods to reinforce each other.
By integrating tools such as press releases, social media, printed brochures and digital publications, you provide clarity, consistency and maximum communication impact. All of these communications tools work better if they work together in harmony rather than in isolation.
At its most basic level, Integrated Communications, means integrating all the communication tools, so that they work together in harmony.
Their sum is greater than their parts – providing they speak consistently with one voice all the time, every time.
Creative consistency in your integrated communication campaigns can also lower your cost. By using the same images and adapting the same copy for different media, you reduce copy-writing, design and photography costs.
If you work with external communications suppliers, you may be able to reduce agency fees by working with a single firm that offers integrated communications services, rather than separate specialist agencies.
The European association, ASECAP makes good use of integrated communication campaigns.
ASECAP is the European Association of Operators of Toll Road Infrastructures, whose members’ networks cover about 48.000 km of motorways, bridges and tunnels across 21 countries today.
Since 2012, ASECAP has entrusted the development of its visual communication strategy and the production of its media with Page in extremis, the communication agency specialised in distinctive communication for global organisations, European associations and corporations.
This collaboration includes the elaboration of digital and print communication media.
Located in Brussels, the communication agency Page in extremis has extended experience in the translation of specific communication needs into impactful medias.
We can help you reinforce your communication objectives.
Source: http://www.inextremis.be
"The first paragraph is crucial because it is where readers are likely to stop reading if you don’t provide them with sufficient reason to continue. Ideally, it should immediately demonstrate that there are desirable rewards for reading on. There’s no need to be lengthy or elaborate. Often, short, punchy, easy-to-read sentences suffice as long as they hold the viewer’s attention"- M. Veloso in Web Copy That Sells — The Revolutionary Formula for Creating Killer Copy that Grabs Their Attention and Compels Them to Buy